Tag Archives: email campaign design

[Infographic] Email Design Trends 2020

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Infographic_email_design_trends_2020

It’s not just a new year, it’s a new decade, so your email designs should be updated to keep up with the times. The following email design trends can help you get on the right track:

1) Adapt to dark mode

Many people prefer to use dark mode where the foreground is light while the background is dark. This mode reduces blue light, so it’s easier on the eyes. With this in mind, you should provide designs made specifically for dark mode. It’s not just about inverting colors — it’s about choosing shades that work well together on a dark background.

2) Experiment with fonts

You don’t need images to speak a thousand words. The typography itself can do the talking, especially when you have many fonts to choose from. You can even customize a few for your business. Don’t be afraid to mix and match. Like shapes and colors, some go well together to form a visually appealing design.

3) Make it simple

Minimalism is hot both in the real and digital worlds. Embrace clean lines, ample white space, and monochrome to convey a bold and stark message that says more with less. The fact that it’s easier to read for users is a bonus point.

These are only 3 of 9 email design trends for 2020. Catch the other 6 in this infographic from Email Uplers.

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Email Accessibility [Infographic]

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Email-Accessibility-700To engage more people in your email marketing, make your emails more accessible to those with impairments. According to the World Health Organization (WHO), at least one billion people in the world live with a disability. That’s a lot of people of people you’re excluding if your emails are not compatible with adaptive technologies.

Accessible emails have several characteristics, a few of which are:

Readable

Divide your copy into blocks, and label each block with a clear heading. Next, ensure each block is divided into smaller sections. In this way, content is easier to decipher whether people are using their eyes or screen readers.

Illustrative

It’s okay to use images, but the accompanying text should be descriptive enough to illustrate what the image is about in case someone with vision problems is reading your emails. Also, avoid flashing images to avoid seizures or migraines in sensitive people.

Contextual

Instead of directing people to where they should go, simply tell them what they need to do. For example, don’t say click here to get more details; rather, say ask us for more details. Text should still make sense even if only audio is available to people reading it.

Making your emails accessible takes an extra step, but it’s worth it if it means being more inclusive. It makes a world of difference to people who need it.

Thanks to the great folks at EmailUplers  for this helpful infographic.

How to Make Emails Accessible: Best Practices and Tools         

Source:  How to Make Emails Accessible: Best Practices and Tools

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