What differentiates a good inbound marketer from a bad one? It all boils down to a set of important traits:
To find success in inbound marketing, you need to know learn how to understand data and use it to your advantage. Data is useless if you can’t develop useful strategies from it.
There are several metrics to keep track of, but it’s worth investing time to each. For example, a high unsubscribe and a low open rate mean something. You’re probably sending emails too often, or offering the same deal over and over again. By studying your data, you’ll determine the cause of a badly performing campaign, then think of ways to address the issues.
After you’ve identified the problems, it’s time to come up with effective solutions fast. That’s where resourcefulness comes in. With so many things to do and so little time, you need to have the creativity to think on your feet, both to improve your campaigns and to get the scoop on the competition.
You don’t have to do this on your own. You can learn from SEO experts like Moz. Their accumulated knowledge and experience will teach you how to approach and overcome your challenges. And of course, a good inbound marketer is armed with powerful tools.
So are you good, or are you bad?
Our thanks goes to SEOpressor.com for this very informative infographic.
If your email campaigns haven’t been performing well, you’re most likely doing one or more of the following:
Making it hard to unsubscribe
You created a complicated process. Users have to tick off many boxes and answer many questions before they can officially leave. You might have added a simple “unsubscribe” button, but made it hard to see and click. But people forced into staying aren’t going to become paying customers. Just make it fast and convenient for them to leave.
Not removing unsubscribers
You ignore requests for unsubscription. You still send emails to people who already opted out, hoping they’ll realize what they’ll be missing. You also tell them the unsubscription process takes a couple of days. But people know these things are automated. So if someone wants out, let them go ASAP. Otherwise, your mails will just be marked as spam.
Contacting people who never subscribed
You send emails to people who have never been part of your mailing list. You got their contact information by harvesting email addresses, buying lists, or using lists collected for another reason. But whichever way you got them, don’t use them! Instead, grow your own list organically. The number of subscribers may be smaller, but at least they’re all relevant.
Are you guilty of any of these? If yes, stop the bad behavior and start doing what your subscribers will love! Thanks, Reachmail.net for this enlightening article.