What differentiates a good inbound marketer from a bad one? It all boils down to a set of important traits: Analytical To find success in inbound marketing, you need to know learn how to understand data and use it to your advantage. Data is useless if you can't develop useful strategies from it. There are several metrics to keep track of, but it's worth investing time to each. For example, a high unsubscribe and a low open rate mean something. You're probably sending emails too often, or offering Read more [...]