Email remains a popular marketing tool in 2021. But to keep up with the times, marketers should be on the lookout for these email design trends which are expected to be popular this year.
1) Muted colors
Bright hues might have taken over emails in the early 2000s, but 20 years later, subscribers want them toned down. These muted shades are easier on the eyes especially when viewed on smartphones’ small screens. So for your next email campaign, pick a standard color palette and desaturate it with white, black, or a complementary color.
2) 3D images
3D images for computers have been around since the 70s, while 2D images dominated the internet when it came to graphics. More and more 3D images are appearing online, some for marketing purposes. You don’t need to have expensive software or expert skills to go 3D. Try out apps that turn 2D images to 3D and see how you like them.
3) Textured illustrations
They aren’t going away! Spice up 2D images in your emails with texture and shading. It gives readers a more tactical experience which elicits a stronger response. Start with a standard 2D image and give it depth by playing with tint, gradients, contrasts, etc.
Check out eight other email design trends in 2021 according to Email Uplers below!
Source: 11 Email Design Trends that will reign supreme in 2021
It’s not just a new year, it’s a new decade, so your email designs should be updated to keep up with the times. The following email design trends can help you get on the right track:
1) Adapt to dark mode
Many people prefer to use dark mode where the foreground is light while the background is dark. This mode reduces blue light, so it’s easier on the eyes. With this in mind, you should provide designs made specifically for dark mode. It’s not just about inverting colors — it’s about choosing shades that work well together on a dark background.
2) Experiment with fonts
You don’t need images to speak a thousand words. The typography itself can do the talking, especially when you have many fonts to choose from. You can even customize a few for your business. Don’t be afraid to mix and match. Like shapes and colors, some go well together to form a visually appealing design.
3) Make it simple
Minimalism is hot both in the real and digital worlds. Embrace clean lines, ample white space, and monochrome to convey a bold and stark message that says more with less. The fact that it’s easier to read for users is a bonus point.
These are only 3 of 9 email design trends for 2020. Catch the other 6 in this infographic from Email Uplers.
We’re already two-thirds into the year, and before we know it, 2018 will be upon us. But though time flies, you still have four months left to explore the following 2017 email trends:
Many people are consuming content on the small screen of mobile devices, so it’s important for brands to get rid of the clutter and keep things simple. Less is indeed more.
After the flat redesign of the Android and iOS interfaces, many sites and apps followed suit. Nowadays, it’s all about soft hues against a white background for that clean look.
They say rules are made to be broken, and some brands dare to do so. Unique email templates that go against the expected are a thing, especially among brands that want to stand out.
The next year may bring on new trends, but until then, you can’t go wrong with the list above.
Thanks to our friends at Email Uplers for this interesting and informative infographic.
Source: Email Design Trends 2017