Tag Archives: email marketing guidelines

How to Interpret 3 Important Email Marketing Stats [Infographic]


How to Interpret 3 Important Email Marketing Stats

Thanks to our friends over at www.SurePayroll.com for this great illustration of important email marketing stats.

Sending out a great email is one thing. But understanding what happens once emails reach (or don’t reach) inboxes is another thing.

My email bounced?!?

Let’s start with the latter scenario: Your carefully crafted email quickly returns. This is a bounce. There are 2 types of bounces. A soft bounce generally tends to be about technical or spam-related issues; there might be a server problem, a recipient’s inbox might be too full, or you’ve tried to send a too-big message.

Soft bounces are different than hard bounces; those types of returns are because you tried to send to an email or server that doesn’t exist.

Once you’ve thought about your bounce rate, you also need to dive into metrics related to your open rate. Of course, how you craft an email affects your open rate, but there are other factors at work, too, including the industry that you’re participating in. Other elements, including the subject line and who the email is “from,” affect the open rate.

You must also analyze your email practices to follow healthy, smart ways to maintain that list. This graphic can help you sort through the complex elements including in analyzing your email marketing.

How to Interpret 3 Important Email Marketing Stats

Beginners Guide to the Can Spam Act [Infographic]

Beginners Guide to the Can Spam Act - 315

Beginners Guide to the Can Spam Act - 315Our friends at EveryCloud share with us this informative infographic today.
Thanks to the Can-Spam Act, businesses who use email to communicate with their customers must comply with anti-spam regulations. This legislation outlines strict guidelines for sending business-related emails and allows recipients to stop receiving emails if they so choose. The Can-Spam Act describes penalties for businesses that fail to follow these guidelines.

Contrary to popular belief, the Can-Spam Act applies to all business-related emails, not just bulk emails.

Some of the guidelines outlined in the Can-Spam Act include:

  • All data in the “from,” “to,” and “reply” fields should not be misleading.
  • Subject lines of emails cannot be deceptive.
  • All emails that are advertisements should include a disclosure that identifies it as an ad.
  • All business-related emails must display a physical address so that people can send you a snail mail letter requesting to be unsubscribed.
  • The recipient must be able to opt-out of emails easily.
  • All opt-out requests must be fulfilled within ten business days.

Beginners Guide to the Can Spam Act