Tag Archives: email marketing infographic

[Infographic] Amplifying Your Email Marketing With Personalization

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[Infographic]-Amplifying-Your-Email-Marketing-With-Personalization-700Email marketing is an effective way to nurture the leads that you’ve captured; however, if your leads don’t feel like you’re attempting to interact with them on a more personal level, they’re less likely to take an interest in your brand. Generic email promotion isn’t going to make them feel like you really care, after all. It’s why email personalization is so important.

Personalize your Emails

When it comes to personalizing your emails, you need to go well beyond just filling in the blank with the names of your leads. Addressing your leads by name helps, but consumers these days are smart enough to see past that. The following are a few more effective ways to personalize your emails:

  • Segment your leads based on demographics – Tailoring content for certain ages or genders allows you to target certain demographics more effectively.
  • Segment your leads based on location – This allows you to send more geo-based content as well as send out emails at times when your leads are most likely to see them.
  • Personalize content based on past behaviors – Take note of the products they’ve purchased in the past to tailor content to those purchasing behaviors.

Personalization can help to greatly improve your ability to nurture your leads through your email marketing efforts. Check out our infographic for more information on how personalization can improve your email marketing campaign.

Thanks to our friends at PostFunnel for this helpful infographic.

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[Infographic] Typography in Email: Getting the Best Font for Email

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[Infographic]-Typography-in-Email--Getting-the-Best-Font-for-Email-700Inboxes are flooded with spam and alerts and other messages, so advertisers need to do everything possible to keep the reader’s focus on the message. The type of font that they select can have as much impact as images or other media, so becoming familiar with your options is helpful.

Basic Fonts

Basic fonts come in two main varieties: serif and sans serif. “Serif” stems from the Dutch word for “strokes”, and there are plenty of extra strokes on serif fonts. Some serif fonts have feet at the base, others have flourishes rounding out from corners, and some have both as well as little dashes stuck at random throughout the letters. Serif fonts usually have a more formal and fancy feel to the more laid back sans serif fonts.

The most basic of the basic fonts are the monospaced or fixed width fonts. These have standardized spacing between each character, which is useful for aligning text and conveying technical expertise.

Selecting Fonts for Emails

Straying further, there are fonts with plenty of character whose use should be carefully weighed. Block letters or calligraphy say a lot with just the shape of the symbols, but you can’t just swap the two in the same email. If an untrained eye can tell it apart from other fonts at a glance, then exercise caution and try to limit the font to headers and titles.

To learn more about how to incorporate different fonts in emails check out the infographic below! Thanks to the folks at Email Uplers for this helpful infographic.

Typography In Emails

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[Infographic] Emerging Trends in Email Marketing

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Email is the segment of digital marketing with the highest ROI per dollar spent. It’s the best way to get in front of your potential and current customers. Here are some trends to help you get more ROI from your email campaigns in 2019.

Respect for Privacy and Data Security a Must

Marketers are already aware of the stiff penalties that come with data privacy breaches. There will be even stricter control of personal information collected or shared by email in 2019. Thus, to avoid running into problems with the law, you must familiarize and strictly comply with the provisions of the General Data Protection Regulation (GDPR).

Targeted Automation the New Way To Grow Email Revenue

According to Litmus, email automation has the potential to grow your email revenues by a whopping 108.5%. However, the emails must be targeted. For example, use the data you collect on customers to determine what messages, subject lines, and sending times work best for each contact. More importantly, maintain and clean list.

Personalization Not Enough; Time To Go Hyper

If you already personalize your email messages, that’s a good start. However, in 2019, you’ll need to go one step further. To get the attention of digital consumers with shrinking attention spans on the increasingly-saturated internet, calling users by their first name won’t be enough. Therefore, you’ll have to learn to provide solutions to people who don’t know they need it.

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