Making it hard to unsubscribe
You created a complicated process. Users have to tick off many boxes and answer many questions before they can officially leave. You might have added a simple “unsubscribe” button, but made it hard to see and click. But people forced into staying aren’t going to become paying customers. Just make it fast and convenient for them to leave.
Not removing unsubscribers
You ignore requests for unsubscription. You still send emails to people who already opted out, hoping they’ll realize what they’ll be missing. You also tell them the unsubscription process takes a couple of days. But people know these things are automated. So if someone wants out, let them go ASAP. Otherwise, your mails will just be marked as spam.
Contacting people who never subscribed
You send emails to people who have never been part of your mailing list. You got their contact information by harvesting email addresses, buying lists, or using lists collected for another reason. But whichever way you got them, don’t use them! Instead, grow your own list organically. The number of subscribers may be smaller, but at least they’re all relevant.
Are you guilty of any of these? If yes, stop the bad behavior and start doing what your subscribers will love! Thanks, Reachmail.net for this enlightening article.