At least 3.9 billion people used email in 2019, with the number projected to pass 4.1 billion in 2020. It makes email one of the most popular means of communication and a must-have on your list of digital marketing strategies. Let’s look at a few common sense email marketing tips.
You’ll need to be strategic, though, given that nearly every marketer now uses email. If you send the same boring emails, there’s a high chance that your messages won’t be read. There’s also the possibility of your emails being sent to the spam folder.
Steps to Great Email Marketing
DMW Direct has come up with a seven-point checklist to help you generate maximum ROI from your campaign.
First off, you need a strong strategy. Many email marketers fail because of poor planning. To gain the most from email marketing, you need a plan. Outline the objectives of the campaign, define a clear path to meeting these objectives, identify ways to track and measure progress, and have the right team in place to spearhead the campaign.
Additionally, it’s paramount that you fully understand your audience. You can’t just send emails to anyone and expect good results. Instead, you must evaluate every prospect and prove that they’re indeed interested in your offers.
Spare a moment to read through the checklist to find out what you might have been doing wrong and how to bounce back. Thanks to our friends at DMW Direct for this helpful infographic on common sense email marketing best practices.