Tag Archives: email marketing tips

2017 Email Design Trends [Infographic]

2017 Email Design Trends -Infographic-315

2017 Email Design Trends -Infographic-315We’re already two-thirds into the year, and before we know it, 2018 will be upon us. But though time flies, you still have four months left to explore the following 2017 email trends:

Minimalist

Many people are consuming content on the small screen of mobile devices, so it’s important for brands to get rid of the clutter and keep things simple. Less is indeed more.

Flat

After the flat redesign of the Android and iOS interfaces, many sites and apps followed suit. Nowadays, it’s all about soft hues against a white background for that clean look.

Unconventional

They say rules are made to be broken, and some brands dare to do so. Unique email templates that go against the expected are a thing, especially among brands that want to stand out.

The next year may bring on new trends, but until then, you can’t go wrong with the list above.

Thanks to our friends at Email Uplers for this interesting and informative infographic.

Email Design Trends 2017Source: Email Design Trends 2017

15 Tips for Using Facebook Marketing to Grow Your Email List

15 Tips for Using Facebook Marketing to Grow Your Email List

15 Tips for Using Facebook Marketing to Grow Your Email ListAs the world’s leading social media platform, Facebook has an immense influence. You can use Facebook for many facets of your marketing, including growing your subscription list.

Here are 15 quick tips:

1.  Contests

Hold a fun contest with a cool prize, but don’t ask for likes or comments. Instead, ask people to promote your subscription list as part of the contest mechanics.

2.  Cover image

It’s the first thing people see on your page, so mention your newsletter on your cover image. Even if it’s a simple shout-out, it’s still worth it.

3.  Facebook Live

Give people a closer look at your business by going on Facebook Live and showing your face to the world. This move establishes trust.

4.  Group and page engagement

Many people prefer groups to pages because groups feel more personal than pages. Create both a page and a group for your brand to connect with as many people as possible.

5. Join-by-text option

Most Facebook users are on mobile. Make it easy for people to sign up for your newsletter by giving them an option to do so via text.

6.  Landing pages

Landing pages get more conversions. Link sign-up buttons on your Facebook page to specific landing pages on your site.

7.  Local groups and pages

Attract local traffic to your special offers by promoting on other local groups and pages. Ask permission from the owners and administrators first to keep from creating bad blood.

8.  Lookalike targeting

Use Facebook’s lookalike targeting option to find people who are similar to your target persona. These people are likelier to subscribe to your newsletter.

9.  New member starter pack

On your Facebook group, welcome new members with a message. Take this chance to tell them about your newsletter and what they’ll miss if they don’t sign up.

10.  Paid ads

When you have promotional deals designed to attract subscribers, you want to reach your intended audience. Do that by using Facebook’s highly targeted paid ads.

11.  Pinned posts

Because a pinned post stays at the top of your page, make it about your newsletter. Use an interesting photo and an engaging CTA to attract and sustain interest.

12.  Retargeting options

Current customers and frequent visitors need love too. Take advantage of Facebook’s retargeting options to make these people return again and again until they sign up.

13.  Subscription page

Some people prefer to stay on Facebook. Include a subscription form on your Facebook page so you won’t lose them.

14. Teasers

Convince more followers to sign up by posting teasers of members-only content. Post a clip, a snippet, or anything that’s intriguing enough to encourage signups.

15.  Webinars and podcasts

Promote free webinars and podcasts on your Facebook page and group. However, make them available to subscribed members only.

Facebook is a powerful tool if you know how to use it well. Start by defining your goals; follow it up with strategizing ways to achieve them.

If your goal is to increase your signups, these tips show you that it can be done. It’s just a matter of having the patience to do them all. But if you think of it as laying the foundation, you can sit back later and reap the rewards of your investment.

[Infographic] How to Clean Your Email List

[Infographic] How to Clean Your Email List

[Infographic] How to Clean Your Email ListDon’t want your messages to end up in the Promotions tab or worse, in the spam folder? A clean email list will decrease your bounce rates and increase quality leads. Here are a few ways to clean your email list:

  • Remove unsubscribers

    You can try to change their minds with a few follow-up emails. But if you still get nothing after that, respect the unsubscribers’ decision to opt out. Otherwise, they can report you for spamming their inboxes. Most email service providers do this automatically for you.

  • Re-engage with inactive readers

    Interest can decrease but not necessarily go away for good. So try rekindling it while it’s there. The best way is to give an incentive that’ is too good to pass up.

  • Reconfirm subscriptions

    People who signed up awhile ago may no longer be interested in your newsletter topic. If they didn’t even bother unsubscribing their email address may be obsolete. The chances are that they won’t bother confirming either.

Thanks to our friends at Email Uplers  for this bright and informative infographic.


Email List Cleaning

Source : Email List Spring Cleaning

[Infographic] Best Practices for Email Subject Lines

[Infographic] Best Practices for Email Subject Lines

[Infographic] Best Practices for Email Subject LinesYour email subject lines determine whether or not your message will be read.
To make sure it does get read, follow these tips when writing your subject:

Be concise

It should take only a quick glance for people to grasp your subject; otherwise, they might ignore your message. Also, a long subject doesn’t get fully displayed in the inbox list, so it fails to make an impact on first read.

Give details

It sounds contradictory, being specific while keeping it concise. But if the 140-word character limit of Twitter is any indication, you can find ways to be clear even with limited space.

Tailor it to fit

A personalized subject grabs people’s attention faster than a generic one, so start by using the recipient’s first name. You don’t have to do this manually; autoresponders and other email marketing tools can automatically pick out first names from subscriber lists.

Our hats off to MarketingCloud for this great infographic!

How to Write the Most Important 50 Characters of Your Email

The Perfect Sales Email Campaign [Infographic]

The Perfect Sales Email Campaign - 315

The Perfect Sales Email Campaign - 315The medium may now be digital, but the principle behind marketing has always been psychological. To attract potential customers, you’ve got to understand how human nature works and use it to your advantage. Here are a couple of techniques you can try in order to create the  perfect sales email campaign.

Courtesy

The double opt-in form asks for confirmation from users first when they subscribe. This eliminates (or at least minimizes) accidental signups; at the same time, it shows people that you’re extending courtesy towards them. It’s a simple gesture, but it builds trust from the start.

Curiosity

People are naturally curious, so make your subject lines enticing enough to grab and sustain attention. If you can evoke positive emotion, so much the better. But keep them short and specific to avoid boring and frustrating your readers. People have grown weary of click bait titles, so it’s better to avoid that style.

A tip of our hat goes to Hubspot for this informative infographic!

The Perfect Sales Email Campaign

Save

Save

Save

Save

Save

Save