Generating leads online usually, means going through several different avenues to get the customer contact information a marketer needs. These are the five most effective online lead generation strategies.
Search Engine Optimization
Creating quality content and building a good network of backlinks should help bring in potential customers through high positions on search engine ranking pages.
Utilizing Facebook, Twitter, and Pinterest can help drive traffic to a website, thus can potentially end in turning that visitor into a lead.
While a high enough bid will guarantee that an ad is seen by a significant number of people, the ROI needs to be worth it since PPC budgets can be used up quickly.
Even as traditional email marketing is starting to wane, there are still plenty of ways to bring in leads with a targeted list.
Positioning your lead capture forms in such a way that they are easily accessible, therefore can boost your lead conversion rate.
Big thanks to our friends at Digital Marketing Philippines for this great infographic.
Despite the rise of social media and other forms of marketing, email still represents one of the best ways to make a massive return on your investment. In fact, new technology has fueled new tactics that further cement email as one of the most effective forms of marketing.
Today I’m going to show you why segmenting your email list is a practice that you should be doing. After that, we’ll take a look at an infographic that will show you plenty of other ways to maximize your email marketing efforts.
Why Your Email List Needs Segmentation
Research done by eMarketer showed that 39% of marketers who segment their email lists see better open rates. More importantly, 24% experience better sales, leads, and ultimately revenue. The best part about this strategy is how simple it is to implement.
The concept behind list segmentation is organizing your subscribers into groups that allow you to curate the content that you send to them. The simple fact of the matter is that when you’re starting a blog, you’re going to attract a bunch of different types of customers and readers.
When you segment your email list, consider these factors to help organize your subscribers:
- Your customers come from different walks of life.
- They are all at different points in the sales funnel.
- You want to show them relevant content that they want to see.
Ultimately, this will help you provide the perfect email newsletter to your users. The infographic below will help solidify this strategy and plenty of other ones for your future email marketing efforts. Let us know how it helped you in the comments!
Our friends at EveryCloud share with us this informative infographic today.
Thanks to the Can-Spam Act, businesses who use email to communicate with their customers must comply with anti-spam regulations. This legislation outlines strict guidelines for sending business-related emails and allows recipients to stop receiving emails if they so choose. The Can-Spam Act describes penalties for businesses that fail to follow these guidelines.
Contrary to popular belief, the Can-Spam Act applies to all business-related emails, not just bulk emails.
Some of the guidelines outlined in the Can-Spam Act include:
- All data in the “from,” “to,” and “reply” fields should not be misleading.
- Subject lines of emails cannot be deceptive.
- All emails that are advertisements should include a disclosure that identifies it as an ad.
- All business-related emails must display a physical address so that people can send you a snail mail letter requesting to be unsubscribed.
- The recipient must be able to opt-out of emails easily.
- All opt-out requests must be fulfilled within ten business days.
Thanks to our friends at GetApp for this informative infographic on the perfect newsletter.
Take a look at these 6 elements of a perfect newsletter, and start making the most of this valuable marketing tool!
- Use an email address subscribers can reply to. Email is a two-way form of communication! Allowing subscribers to reply can be a great way to gain feedback and answer questions.
- Know Your Audience. Segment lists of subscribers to make sure that you are sending timely and relevant information to the right audiences.
- Use Numbers. Newsletter content should be concise and focused. Numbered lists are a great way to catch readers’ eyes!
- Write Powerful Headings and Subject Lines. Headings and subject lines can be used interchangeably if they pique reader’s interests.
- Use Awesome Images. Pictures speak a thousand words, and are a great way to grab and keep readers’ attention.
- Go Social. Provide links to share the newsletter on social media and encourage readers to share the newsletter with friends.
They say the money is the list. Email addresses are a valuable asset to your business and can help you build new prospects and new sales on a daily basis. However, when potential clients share their email address with you there is a level of responsibility and trust you must earn in keeping in touch with them. Over communicating and not delivering on promises is a surefire way to get people to unsubscribe.
Email lists are the digital version of the traditional mailing address list, which means farther marketing reach, but it’s also easier to get taken off of an email list. So, unsubscribes are the last thing a marketer wants to see. Here are ten tips that every email list sender should use to his or her advantage:
- Learn market segmenting with your list – Just dumping out new marketing onto a raw list ( always avoid purchased lists!) is a quick way to lose people. That’s because not everyone on the list is interested in the same thing. Segmenting your list by demographics and interests allows targeted marketing, fitting the product or service being pitched to those most likely to want to hear about it. This will reduce unsubscribes considerably.
- Mapping content – The same way that the mailing list is being segmented, marketing content should be filtered and mapped as well. That means identifying each piece of content for its value and then matching that value to the mailing list segment that would want to hear about it the most. Some people are interested in new breaking changes in the marketplace. Others want to hear about discounts and deals. And then there are a whole bunch of folks in between. Content covers that spectrum with varying degrees as well.
- Give consumers a chance to control frequency – Nobody likes getting marketing email all day long. If you give folks a choice to get messages on their schedule, they’re far more likely to cooperate versus reject the messaging outright. Giving people the options for hourly, daily or weekly delivery fits people’s interests far better than just blasting emails out at will. Communicate to your audience if you are making changes to your deliverability. It builds trust.
- Proactively poll your list for what they want – If you’re not sure what your mailing list wants in terms of messaging or emails, then ask them. Even if you get a 5 percent response, it can be extremely informative versus guessing in the dark.
- Offer alternatives – If you get an unsubscribe request, then send back a question as to whether they might want to get your marketing in a different form instead. The worst the person can do is say no, reconfirming the request. However, if an alternative method works, then you’ve held onto a consumer that would otherwise be lost.
- Stick to a schedule – Always send out email blasts to a list at a set time, same day of the week and week of the month. People love regularity. It fits in their life and even if they don’t want all of your messaging, it still gives them the benefit of knowing what time of day it is if nothing else. We are creatures of habit.
- Try to be unique – Your marketing shouldn’t just be a rehash of what everyone else does. It should be different and unique enough that people will feel they are missing out on something special if they unsubscribe. Make it fun. Add an arching story, a repeat benefit offer, and points for benefits over time, etc. Provide value. Always being solving their problem with your content you are sharing.
- Use fast email design – Nothing is worse than an email that is so clogged with images and video, it bogs down someone’s account. That’s a fast way to get deleted.
- Be simple, fast and focused – People tend to skim, get to your point quickly.
Listen and respond to feedback – If your customers are telling you something is annoying or ineffective, listen to them and change.
- Don’t make empty promises – If you market a promise or deal in a marketing message, always follow through. Nothing sinks your reputation faster than being known as a cheat.
You won’t stop all unsubscribes, but a good number of these requests can be avoided or redirected. Marketing smart will keep a contact list growing instead of shrinking. Do not take it personally (although it sometimes can be hard!).
The more consistent you are and the better you communicate about any changes, you will find that you will have overall less unsubscribes. Share your expertise, be who you are and deliver on your promises. It will ensure that you have money in your list.