Some people have a way with words — and you can be one of them. Understanding the human mind is key to writing appealing emails. It’s psychology working for you. Thanks to our friends from Salesforce Marketing Cloud for this great infographic on how to use psychology to make your emails more alluring.
Personalize your Emails
People respond best when they feel special. That’s why referring to someone by their first name after you first meet them is a great way to leave a first impression. For emails, the principle is the same. Tailor your words for each segment you’re targeting to leave a positive initial impact on your readers.
People tend to remember something that has been brought to their attention a few times. You don’t want to bombard your readers (otherwise, you’re being spammy), but you want them to remember you — and that’s not going to happen with just one. Send short follow-up messages as needed to ensure that you’re always on their radar.
Generating leads online usually, means going through several different avenues to get the customer contact information a marketer needs. These are the five most effective online lead generation strategies.
Search Engine Optimization
Creating quality content and building a good network of backlinks should help bring in potential customers through high positions on search engine ranking pages.
Utilizing Facebook, Twitter, and Pinterest can help drive traffic to a website, thus can potentially end in turning that visitor into a lead.
While a high enough bid will guarantee that an ad is seen by a significant number of people, the ROI needs to be worth it since PPC budgets can be used up quickly.
Even as traditional email marketing is starting to wane, there are still plenty of ways to bring in leads with a targeted list.
Positioning your lead capture forms in such a way that they are easily accessible, therefore can boost your lead conversion rate.
Big thanks to our friends at Digital Marketing Philippines for this great infographic.
Despite the rise of social media and other forms of marketing, email still represents one of the best ways to make a massive return on your investment. In fact, new technology has fueled new tactics that further cement email as one of the most effective forms of marketing.
Today I’m going to show you why segmenting your email list is a practice that you should be doing. After that, we’ll take a look at an infographic that will show you plenty of other ways to maximize your email marketing efforts.
Why Your Email List Needs Segmentation
Research done by eMarketer showed that 39% of marketers who segment their email lists see better open rates. More importantly, 24% experience better sales, leads, and ultimately revenue. The best part about this strategy is how simple it is to implement.
The concept behind list segmentation is organizing your subscribers into groups that allow you to curate the content that you send to them. The simple fact of the matter is that when you’re starting a blog, you’re going to attract a bunch of different types of customers and readers.
When you segment your email list, consider these factors to help organize your subscribers:
- Your customers come from different walks of life.
- They are all at different points in the sales funnel.
- You want to show them relevant content that they want to see.
Ultimately, this will help you provide the perfect email newsletter to your users. The infographic below will help solidify this strategy and plenty of other ones for your future email marketing efforts. Let us know how it helped you in the comments!
Our friends at EveryCloud share with us this informative infographic today.
Thanks to the Can-Spam Act, businesses who use email to communicate with their customers must comply with anti-spam regulations. This legislation outlines strict guidelines for sending business-related emails and allows recipients to stop receiving emails if they so choose. The Can-Spam Act describes penalties for businesses that fail to follow these guidelines.
Contrary to popular belief, the Can-Spam Act applies to all business-related emails, not just bulk emails.
Some of the guidelines outlined in the Can-Spam Act include:
- All data in the “from,” “to,” and “reply” fields should not be misleading.
- Subject lines of emails cannot be deceptive.
- All emails that are advertisements should include a disclosure that identifies it as an ad.
- All business-related emails must display a physical address so that people can send you a snail mail letter requesting to be unsubscribed.
- The recipient must be able to opt-out of emails easily.
- All opt-out requests must be fulfilled within ten business days.
Thanks to our friends at GetApp for this informative infographic on the perfect newsletter.
Take a look at these 6 elements of a perfect newsletter, and start making the most of this valuable marketing tool!
- Use an email address subscribers can reply to. Email is a two-way form of communication! Allowing subscribers to reply can be a great way to gain feedback and answer questions.
- Know Your Audience. Segment lists of subscribers to make sure that you are sending timely and relevant information to the right audiences.
- Use Numbers. Newsletter content should be concise and focused. Numbered lists are a great way to catch readers’ eyes!
- Write Powerful Headings and Subject Lines. Headings and subject lines can be used interchangeably if they pique reader’s interests.
- Use Awesome Images. Pictures speak a thousand words, and are a great way to grab and keep readers’ attention.
- Go Social. Provide links to share the newsletter on social media and encourage readers to share the newsletter with friends.