Tag Archives: emoji marketing

Emoji Marketing [Infographic]

Emoji Marketing

Emoji Marketing

This infographic comes to us from SocialMediaToday.com

What is an emoji and what does it do?

Emojis were created in the 90s by a communications company in Japan. They are an evolution of typed facial expressions 🙂 and are used to express emotions.

Why Does Emoji Marketing Work?

  • Our brains process images 60,000 times faster than text
  • We consume 5 times as much information than we did 30 years ago
  • 63% of social media is comprised of images
  • We consume 34 GB outside of work every day
  • The average adult loses concentration after only 8 seconds

We live in a fast-paced world. It is vital to attract the attention of your audience as quickly as possible. Emojis are fun, engaging, and can get your message across very quickly.

Emoji Checklist

  • Engage the customer
  • Make sure the emoji is relevant to the subject
  • Keep it simple
  • Get to the point

 

emoji marketing