Tag Archives: facebook apps

TabSite Friday 5 Weekly Wrap-up on Top Articles


The TabSite Friday 5 is our weekly list of articles in the Facebook and Social Media marketing world.  This short list offers you a quick guide to quality tips, ideas, and content to share!

Week Ending July 12, 2013:

1. 12 Point Facebook Page Check-up List for Page Admins »» mikegingerich.com

likeHow long has it been since you REALLY stopped and reviewed your Facebook Page? Facebook makes changes often! It’s critical that Facebook Page Admins take time to regularly audit their Page and ensure that they are not missing out on new features.

This Facebook Page Check-up List outlines 12 key items to review.

2.  How to Use Instagram Video for Marketing »» socialmediaexaminer.com

smexaminerHave you experimented with Instagram video? Instagram recently unveiled a video feature for their mobile app that transforms their already-powerful photo sharing network into a multimedia dynamo!


3. How Social Media Impacts Your SEO Ranking [Infographic] »» sproutsocial.com
sproutEvery inbound marketer wonders what impact a brand’s social media presence can have on its SEO ranking. Searchmetrics recently revealed a study showing how social media signals impact SEO efforts. Here is an infographic that illustrates their findings.


4. Must Follow Marketers on Pinterest »» hubspot.com
Here’s a list of Pinterest boards to follow! Excellent for infographic content, tips, and giving you content to re-pin and share!  

Pinterest is great for visual storytelling and driving traffic.  Here’s ’10 of the Best Pinterest Boards to Teach You About Marketing.’


5. How to Use the New Facebook Insights »» johnhaydon.com
 haydon-vidJohn Haydon digs into the new Facebook Insights, showing via a outline and video tutorial how to understand and use the new metrics.  Great overview for any Page Admin to learn more and then be able to use the new Facebook Insights to understand more about your Facebook fan base!

What do you think?  Are these worthy of your time and sharing for others to read?  Any to add to the list?

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4 Facebook Contest Promotion Types for Increasing Traffic and Fans

Boost Engagement with Facebook Promotions

How to select the Right Type for your Facebook Page

Facebook Engagement — the “Holy Grail” for companies on Facebook.

Companies that achieve engagement have pages with an active, positive, and involved community.  This type of social community responds to Facebook posts, is committed to the brand, and helps to further extend the reach of the Page through their sharing and comments.  When broken down into tangible factors, increased engagement can bring about positive returns in a number of areas for marketers including:

  • Increased Likes
  • More brand awareness
  • Greater customer loyalty
  • Increased e-mail list opt-ins and subscribers
  • And more actions taken on ordering products and services

Research data reported by Vocus notes that 79% of Facebook fans are more likely to purchase from a brand they have liked.  Thus, pursuing more fans and deeper engagement with existing fans is a valuable priority!


The million dollar question, though, remains, “how can a company boost engagement for their Facebook Page?“  While there are a number of core methods for increasing engagement such as creating highly shareable content, posting images and videos, and posting succinctly at key times, another powerful method is to run promotions.

Promotions have the ability to draw fans and new visitors to a Facebook page and when used correctly, can be a very valuable tool to accomplish the engagement objectives noted.

A key question when thinking about running a promotion on a Facebook Page is, ” what type of promotion will work best for my goals?”

The answer: it varies!  Certain promotion types lend themselves to different end-goal objectives.  In addition, certain promotions may lend themselves better to certain industries.

Below we’ll outline a number of promotion types and give keys for selecting the right type to run on your Facebook Page.  Each type can draw fans back as well as be the incentive for new visitors to come and explore your Page.  All of the types mentioned below are Facebook approved third-party apps to add to a Facebook Page tab that comply with Facebook’s promotion policy.

4 Types of Facebook Page promotions


A sweepstakes is a chance-based promotion that is simple to setup and allows for easy entry.  Visitors typically enter by completing a simple form with fields for their name and e-mail address, and then a winner or winner(s) are drawn randomly after a set date.   As with most promotion apps available for Facebook there can be a fan or Like Gate image that requires the fan to “Like” the Page in order to access the entry form.

Pro’s of using a Sweepstakes:

  • Low barrier to entry (simple form completion)
  • Can work for a wide variety of industries
  • Pages can receive key user information, important for future marketing such as e-mail or location


A sweepstakes may limit each user to one entry or allow users to enter repeatedly. Allowing users to enter daily enables more interaction potential with the visitor, because it brings them back to the Facebook page more often.  A sweepstakes promotion can work for a wide variety of businesses including B2B and B2C. Sweepstakes help draw fans in to enter, though the engagement potential is not as high as some other promotion types.


  • Keep the entry form simple – too many fields and less will enter.
  • Make the prize relevant to your company! A iPad is not real relevant if you own a craft store.
  • Ensure the prize value equates to your product.  $30 Gift Card for $600 watches is not a overwhelming deal, nor do you want to offer a $1500 Macbook Pro for your women’s boutique promotion.  The prize doesn’t relate to the business, nor does the value equate to the low barrier to entry.


A deal or offer is another promotion option that typically has a low barrier to entry.  Often a deal or offer app on a Facebook page asks the user to do something and then when this task is completed the user is granted access to the deal. For example, “Like our Page to access this 40% off Coupon” is one method commonly employed on deal tabs.  Other app offerings include sharing a post on your Facebook news feed or sharing a post on a friend’s timeline in order to access the deal. Like sweepstakes, deals are useful because (1) users respond to deal offers and (2) a task helpful to the company (More Page Likes or spreading the deal message) is accomplished as well.

Pro’s of using a Deal app:

  • Low barrier to entry (simple task completion)
  • Expands reach to additional social networks  – This can help the Page reach a wider audience or another type of audience than currently reached by their Facebook Page
  • Can work for a wide variety of industries
  • Pages get something of value in return such as further exposure, a “Like”, or a e-mail address


Facebook Deal Example


  • Make it of value!  The deal must be significant enough for the user to be feel it is worthwhile to proceed.
  • Clearly outline the steps involved (such as “click here and pin this image to Pinterest”)
  • Keep the process simple!  If it involves too many steps, more people will bail out on the process
  • Make it easy to share – Deals are often something like “Get 40% off xyz”.  Make it easy and part of the process to encourage sharing of the deal socially by those that have accessed the deal.  This is how reach is expanded!


A contest is different than a sweepstakes or a deal offer. This type of promotion requires more from the user and can be called a “skill-based promotion”.  A contest entry typically requires more effort and skill for the entry submission, such as taking and submitting a photo entry that meets certain requirements.  As well, instead of a random drawing to determine the winner, contests typically involve voting by the public, or judging by a select group in order to determine the winner.  While photo contests are the most common type of contest routinely used, there are other types of contests such as video entry, essay or caption as well.

 Pro’s for using a Facebook Contest:

  • More opportunity for engagement

Entrants are one segment of those participating, while those coming to view entries and vote are another participating group.  Together, this can add more overall reach, exposure, and interaction to the page.

  • Entrants are motivated to share with Friends

Entrants want votes, so they extend the reach of the contest to their network of friends asking for their vote.  This social sharing by entrants to their friends increases the overall reach of the contest.  As well, this friend-to-friend introduction of a Page by an entrant to their friend can be a positive referral mechanism.  It adds trust and credibility to the Page, and it’s products and services, via the friend invitation to vote.

  • Better qualifying of entrants

Entrants are meeting a certain criteria for entry which is a sifting mechanism.  It adds a barrier to those who simply enter any promotion because it’s easy and they might win, regardless of their interest in the company providing the offer.  Depending on the guidelines needed to enter, this process can serve to qualify or pre-screen entrants as potential customers.  If they need to submit a picture of themselves with your product in the picture, this is one level of qualification and connection with your product.  An even greater level of sifting would be if the entrant needs to produce a 30 second promotional video related to your service/event and why they need to win.  This would require them to become familiar with your product to submit a relevant entry.

  • Access to user generated content

If the promotional rules outline that the entries can be used by the company holding the contest, this can be an excellent method to gather user generated content that is relevant to your brand and which can be used in future social marketing.

A contest offers more potential for engagement simply in terms of having two ways to participate, both entrants and also voters participate.  As well, the motivation for an entrant to spread the word to their network to come and vote for their entry adds to the engagement potential.  Another option for a contest is to consider a two-stage process.  This adds the benefit of a initial round of voting and then the need to return to view and vote again in the finalist round.

facebook_com_washingtonparent_sk=app_428648670480001&app_data=sp0-item-33012Facebook Photo Contest Example

Contests may not work for some industries and types of businesses that simply do not lend themselves to this type of engagement.  For instance, it might be a stretch for a medical practitioner to run a photo contest due to privacy concerns or relevance.


  • Be very clear about what the entrant needs to submit to meet your entry criteria.
  • The prize value should associate in line with the time commitment the entrant will invest in order to develop their entry.  (A $30 Gift Certificate won’t cut it for needing to create a 30 second video trailer that involves actors and editing!)
  • Keep the contest moving!  Do not run a month long contest.  The attention span of a Facebook user is not geared to keeping track of an entry and voting once a day for 30 days.  5-7 days is a better span or perhaps 10 days if it is a 2 stage (initial and finalist rounds) contest.
  • Set voting to 1x per day.  This encourages entrants to get voters to come back each day, a perfect situation for your page!


A multi-network social promotion is an additional promotion option that involves Facebook and at least one other social media platform such as Twitter, Pinterest, or Instagram. Similar to a deal, the user is asked to accomplish a task and upon completion they are then given access to the deal offer.  The difference is that the task is centered around doing something on a different social platform such as Pinterest or Instagram. In this case the user comes to the Facebook page and the promotion is outlined.  The user then accomplishes the task such as adding a image to Instagram with a certain hashtag or using a integrated pin tool to pin a image to Pinterest.  In some cases the images can be pulled in from the other social network to appear on the tab or in other cases the image is simply on the other network but the result is that a user has engage with a brand Facebook page and also simultaneously extended information about the brand to another social network.

Pro’s for using a Multi-Network Social Promo:

  • Extends brand to more social locations – This type of promotion can work great for a company whose audience is active on more than one social network or for a company seeking to continue gaining Facebook traction but also seeking to expand and enlarge visibility on Pinterest for example.
  • Image Driven – Images are powerful in social media and a multi-network social promo using images can capture the attention of viewers and invite engagement such as sharing and comments, all of which can serve to boost visibility and drive referral traffic.
  • Suitable for a wide variety of businesses – A multi-network social promotion can work for apparel firms to credit unions, venues to radio stations and more.


Instagram Contest for Facebook Page


  • Know your target audience!  Is your target using Pinterest or Instagram already?  If so, a multi-network social promotion could work well.
  • Ensure the process is seamless -To ensure the highest completion rates, make sure the promotion is doing the work for you and giving the user the best possible experience.  Apps integrating OAuth for login or other integrated means to access the second service right within the process (no ‘open in new browser window’ issues) are critical.  Users must come, understand, and be able to complete in short order.
  • Be active on the second social network!  Make sure your company has a solid presence on the second social network!  It is of less value if you want users to tweet or pin if your brand isn’t also there to follow!

Promotions for Facebook pages offer the power to draw fans in, boost page engagement, and accomplish tangible marketing goals such as increasing e-mail list numbers.  Deals in the form of coupons and discount codes continue to be attractive means to help increase traffic to a page and offer a incentive method to help visitors begin a fan relationship with the page.  While not an end in themselves, contests and offers can be part of a larger marketing strategy and a key piece of helping a business grow their social community.

Let’s hear from you!  Have promotions helped your Facebook page?  Any questions about the types of promotions outlined here?

20 Ideas to Rock Your Facebook Business Page With Tabsite Website Resizer

facebook website resizer ideas to rock facebook page

facebook website resizer ideas to rock facebook pageOne of the top questions we receive from customers of all kinds is “what do I put on a Facebook tab?”

The answer is easy if you know the right answers to a few of the most important questions to be successful online, offline and in business.

How you use Facebook and what information you put on your tabs for your audience to devour depends on your audience, their needs and your business goals.

What you need to know:

  • Your audience. Who are they?
  • Your audience’s needs. What keeps them up at night?
  • What are your business goals?
  • What are the goals for your Facebook business page?
  • How does your audience engage with you? What type of communication do they like? Tone of conversation? Frequent or infrequent? What mediums do they prefer? Video, podcasts, written word?
  • How much time do you have?
  • How much time does your audience have?
  • Do you have access to a designer?
  • If an agency or consultant, how much time and money does your client have?

All of these questions can impact the answer for “what goes on my Facebook business page? ”

Tabsite just launched the new Facebook Website Resizer engagement application. You can check it out here ->> Tabsite Website Resizer Application Announcement In summary it enables you to very quickly grab a web page from your existing website and embed it into Facebook in a matter of minutes. Check out this guest blog post and video tutorial from Pam Moore of Marketing Nutz, where she shows you how easily this can be done in 10 minutes!

Below are 20 ideas to rock out your Facebook business page with our new website resizer application.

  1. Welcome page to welcome new visitors to your Facebook page.
  2. Email list opt-in page to grow your email list and generate leads.
  3. Call to action page to download free whitepaper or other information.
  4. Hotel booking page.
  5. Restaurant menu.
  6. eCommerce sales page highlighting your top products or services.
  7. Food truck location page to help customers know where your Food truck is at any given time.
  8. Announce a new product.
  9. An “About You” page highlighting a video of your company or simply plain text describing who you are and what you do.
  10. Customer testimonial page.
  11. Page listing your clients.
  12. Page highlighting top blog posts or articles you have written.
  13. Page summarizing top news and announcements.
  14. Showcase of your work such as graphic design, website development if you are an agency or consultant.
  15. Upcoming events.
  16. Event registration page.
  17. Event calendar page.
  18. Frequently asked questions page.
  19. Contact us page.
  20. Google Maps Page

Your Turn

What ideas do you have? What unique ways are you using Facebook for business?

Website ReSizer – the Total Web Solution for Facebook Pages

Website ReSizer App

New Engagement App for Fan Pages from TabSite

This is BIG!

TabSite (http://www.tabsite.com), the industry leader in Facebook fan page management, offers a custom social engagement application, Website ReSizer, available to businesses and organizations of all sizes to bring in perfectly sized web pages to a Facebook tab.

It’s a solution for every company that spent money investing in their website and then mikeg-smexaminer-postwished they had the same functionality on their Facebook page.

Now you can!  Simply add the website to your fan page tab, resize to your liking so it all fits nicely, and publish!

No more gaudy iframe scroll bars! Most websites are at least 1000 pixels wide while Facebook tabs maximum width is 810 pixels.  This difference led to iframed sites in tabs that had bad scroll bars and poor user experience.  NO MORE!  Now, add any web page, shopping cart, landing page, blog, etc. to a Facebook tab and use the TabSite Website ReSizer app to make it fit!  Allow fans to shop from your website right on Facebook! Wow!

Website RESIZER - Select Platinum Plan

Here’s a real example of Mike’s Social Media Examiner post embedded into a Tab on Facebook.  (Like Gate added for fan gating.)

TabSite Website ReSizer Demo

Website ReSizer is available at the Platinum Plan TabSite level.  Think of the powerful uses:

  • Add e-commerce to your Facebook page tab easily
  • Create specific Product pages on tabs for purchase/download of one product from your website
  • Grow your Facebook fan community by adding your site and directing fans to the Like Gated tab
  • Replicated your ebook download, private logins and more from your website to your fan page with no extra coding or development. Simply drop in the URL, size to your desire and publish tab to your Page!
  • Restaurants and Hotels can add their Reservations web page easily to a tab on their fan page!
  • Website Event Registrations on your website can be added to your fan page
  • ANYTHING on your website, blog, or a page where you sell products (Amazon, eBay, PayPal, etc.) can be added!
NOTE: To ensure the page shows in ALL browsers, add a SSL secure certificate and input the URL in the WebSite ReSizer with the https: secure URL!  Read more.
SSL Options: Secure SSL and  Cheap SSL options.

 WebSite ReSizer eliminates the need for companies to spend more money on custom programming to replicate things they have on their website.  Now, simply add your website to your Facebook page, and resize to fit the 810 pixel width maximum that Facebook offers.

About TabSite

Founded in 2010, TabSite was established to meet the growing demands of digital marketers seeking to leverage Facebook. The company’s suite of custom content solutions and social engagement applications inspire fan participation, drive traffic and increase business exposure among thousands of businesses, agencies and partner affiliates worldwide. For more information on TabSite, please visit http://www.tabsite.com.

Facebook Marketing Tips and Tools via TabSite

Some top tips and tool information from TabSite from the past week.  Our Friday 5, May 31, 2013 edition.

Here’s your end of week resource list…

Website ReSizer

This is BIG! We’re just sharing it today with existing TabSite users!  It’s live in the manager.
No more gaudy iframe scroll bars! Add any web page, shopping cart, landing page, blog, etc. to a Facebook tab and use our ReSizer to make it fit!  Allow fans to shop from your website right on Facebook! Wow!
View the video below

Webinar Video

Running a Success Sweepstakes on Facebook

This video covers the setup, deployment, and best practices for promoting a Facebook Sweepstakes. Includes a demonstration of the new Sweepstakes PLUS app with it’s viral share tools that give entrants bonus entries for sharing will be the main topic of this webinar.

Webinar Video from May 30


Use Word-of-Mouth for your Event Sharing

Here’s a “How To” quick guide tutorial on setting up a free Friend Share tab on Facebook to showcase your upcoming event and offer fans a way to spread the news!

Running a Sweepstakes Quick Guide

Downloadable Slides, tips on best practices, a guide to posting during the life-cycle of a promotion from pre-launch, to live, during, and after.  Your guide to success!