Tag Archives: facebook best practices

10 Reasons your Facebook Posts aren’t Getting Shared

10-Reasons-your-Facebook-Posts-aren't-Getting-Shared-315

10-Reasons-your-Facebook-Posts-aren't-Getting-Shared-315Getting people to share your Facebook posts can be difficult, especially if you don’t have a large following. Even with minimal followers, some posts get shared more than others, mostly because the reader can relate to the story. Here are 10 reasons why your Facebook posts aren’t being shared. They should help you stay away from unpopular content and build your following.

1. The Content is Boring

If people find what you post uninteresting, they won’t share it. Facebook’s algorithm determines what everyone sees from their “liked” pages. Posts with high engagement are shown to more people organically in their news feed. So with more views, you’ll get more shares.

2. People Disagree with the Post

To share a post, the reader needs to like, be inspired by, or agree with the content. You can see this with political Facebook posts. You may see a lot of comments, but relatively few likes and shares. While comments play a role in how many people see the post, it’s a much smaller role than a “like” or “share”.   “Shareable” content is content that others see themselves posting and so they quickly move to the share button.

3. It’s the Wrong Time of Day

Sometimes, the lack of post engagement comes down to the time of day you post. It’s common sense that posting at 2 a.m. local time won’t get you a lot of attention. Posts get the most engagement around 8-9 am and 5-8 pm. Posting during the middle of the day when people are busy with work or school means your content is down in their news feed.  Your Facebook Page Insights will tell you the times of day your fans are most often on Facebook.  Use this!

4. Posting Too Often

Frequent posting is a good thing when you’re keeping your page active with one or more posts a day. Regular posting shows Facebook that you’re maintaining your presence, and it’ll help your posts reach more people. If you’re posting 7+ times a day and expect to get lots of engagement on all your posts, it probably won’t happen. Facebook’s News Feed algorithm will filter out most of your posts, and people who see your updates may ignore them.

5. The Post is a Niche News Story

Something exciting or important to you may not be appealing to your customers. For example, people who like Apple’s official Facebook page may share a news story detailing when the iPhone 7 will come out, but they may gloss over a story about the iPhone 7 gaining .4 megapixels on the front camera. A small number of camera enthusiasts might share that story, but most consumers just don’t care enough about something so niche that they would share it.

6. You’re Targeting the Wrong Audience

This happens when you promote your page using bad demographic data (or no data at all) to determine your target market. The people who like your page and see your posts may not be as interested or engaged as someone in your target demographic. Zeroing in on the people most likely to interact with your posts is the key to getting more shares.

7. There aren’t Enough Eyes on the Post

Even the most interesting posts need a bit of attention before they go viral. If you have a small number of followers, focus more on growing the number of “likes” (fans) on your page as opposed to creating posts and hoping they reach a broad audience.

8. The Majority of Your Posts are Extremely Similar

When people see the same thing over and over again, they tend to tune it out. Even if the posts aren’t exactly the same, if they’re similar enough that people think “Oh, that again?”, you’ll need to switch it up to get people interacting with your posts.  Are you using different post types?  Large, vivid images and video, and not just text?

9. You’re Posting on the Wrong Days

Just like posting at the wrong hour of the day can limit the number of shares, posting on the wrong days can do the same thing. It might seem like people spend the same amount of time each day on Facebook but that can vary!  It’s critical to review your Page Insights because your audience may dip on Monday’s, be active on Wednesday, Friday, and Saturday.  If you miss the most active days, you can be missing out! Study the data Facebook gives you for your Page to find out.

10. It’s Been Posted Before

If you’re re-posting something that you’ve posted before or has appeared somewhere else, there’s an excellent chance your post won’t get many shares. Nobody wants to be the person who shares what everyone else is sharing.

As you can see, posting is an art with science!  It takes a review of data, creativity, and a plan in order to generate increased Facebook shares.  What’s a step you need to take now to improve your posting?

How to do an In-depth Facebook Analysis

How to do an In-depth Facebook Analysis-315

How to do an In-depth Facebook Analysis-315
Nowadays to grow and establish a brand, social media presence is critical. A majority of people who use social media spend more time on Facebook when compared to other sites.

Most Facebook pages are set up because of the trendy marketing aspect. However, most of them fail to meet their goals. They try to follow the latest trends and copy other pages without knowing what works best for them.

A comprehensive Facebook page analysis will tell you if Facebook demographics are in line with your business demographics.

Here are the steps you need to take outlined in an easy to use format.

Revisit your social media goals

Determine the performance of your page by reviewing your social media goals. I use this opportunity to rethink my social media presence goals. Before I peruse through all the data, I check on these key areas.

  • What is my estimated reach?
  • What is the demographic of the target audience?
  • Is the target audience interacting with my page?
  • What media do they engage with on my page?
  • Are they sharing my content?
  • What is the competition doing?

Know your page insights

Analyzing your page requires you to crunch the Facebook numbers. Facebook gives you all the tools to do this. Very quickly and easily you can see how your page is performing. Every business page admin needs to know where to find this information. Having an easy access to page resources is the trick to get accurate data about your page.

Check your page overview

Take time to check the number of views, likes, and comments to see if they’re growing, stagnant, or decreasing. The Overview Page gives data in a given period. 7 days is the default period. You can also see the last 28 days, yesterday or today. Review the data online or export it to an Excel sheet. In Facebook insights, the data is presented in simple graphics blocks for ease of interpretation

  • Page Views
  • Actions on Page
  • Reach
  • Page Previews
  • Post Engagement
  • Videos
  • Page Likes

The data is presented in numerical values with blocks showing an up or down trend in the numbers. Just click on a block when you need to see more data on a block.

Tracking your competitors

Your analysis isn’t complete until you check your performance against your competitors. Visit their pages and take notice of the number fans and followers. Check their posts to see how many likes and comments they receive. Facebook will show the statistics of your competitor’s pages. This is important to zero in on the type of content to post, the time to post, and how to engage your audience.

Figure out your next action

Now that you have all the data about your Facebook page, what do you do? These stats are just the beginning of your in-depth analysis. Think about how you can use your fans to make the page better. The people who visit and engage with your page are your most important asset.

At the end of the day, coming up with a strategy that helps you to achieve the results you need is your main goal.