Tag Archives: facebook business page marketing

How to Run an Effective Facebook Sweepstakes

How to Run an Effective Facebook Sweepstakes - 315

How to Run an Effective Facebook Sweepstakes - 315

Many smart small business owners have boarded the social media marketing train, and with Facebook having more than 1.6 billion users, there is no reason not to.

One of the best ways to use social media, specifically Facebook, to reach your target audience is to run a Facebook sweepstakes. However, before you jump into this, there are a few tips, tricks, and yes, even rules, that you must follow:

The Legalities of Facebook Sweepstakes

Now, before you open your business Facebook page and throw up a sweepstakes, there are a few things that you should familiarize yourself with. Facebook is quite specific about the promotions that people are allowed to run, and if you break these rules, your page could be shut down for good. Take a look at the community standards, and make sure that you are not demanding that people ‘like’ or ‘share’ any post to be entered into a sweepstakes.

Focus on Your Goals

Next, focus on what you want to get out of your Facebook sweepstakes. Usually, these are part of a long-term strategy and might include the following:

  • Building your brand and awareness
  • Increasing your reach
  • Generate more content
  • Launching a new service or product

Develop Your Offer

To achieve these goals, you must have an excellent offer that sparks the interest of your target audience. Choose your offer based on the answers to the following questions:

  • Who is the target customer?
  • What interests do they have?
  • What promotions do they like?
  • What is the budget?

It’s imperative that you match the offer to the market, as this will play a huge role in the overall success of sweepstakes.

Promote the Promotion

You know that you have to market your sweepstakes, but you also have to market your marketing! To meet your goals, you must make sure that people see your sweepstakes. Here are some ways to promote your promotion:

  • Let your followers know that it’s coming
  • Ask your fans to share the promotion
  • Run Facebook ads to target new customers
  • Use Facebook Live and images
  • Use local media to get your sweepstakes in the news
  • Add a link in email signatures
  • Send an email to existing customers

You’ll likely get the best results from using both online and offline promotion, so look at your budget and find a combination that’ll work for you. Also, make sure to create a sense of urgency!

Measure It All

During the sweepstakes, collect all of the data that you can. This’ll help you with future sweepstakes and with future marketing efforts. At a minimum, get the name and email address of those who enter. You don’t have to get much more, but also try to add a qualifying question, which will help with marketing efforts.

Finish Strong

The biggest takeaway for you from any Facebook sweepstakes is the moment when you hand over the prize to the winner, so make sure to record it or do it live.

Also, make sure to commemorate this in your blog or company newsletter, and then promote it on all of your social media accounts.

When done correctly, a Facebook sweepstake can open the door to many marketing opportunities. When you find the magic formula for these, don’t forget to reuse it. After all, your customers and fans will certainly not get tired of winning anytime soon!



5 Facebook Marketing Mistakes and How to Fix Them


facebook marketing mistakesThis is a rewrite of an article that I wrote for MaximizeSocialBusiness.com

Are you a small business owner or marketing manager for a medium sized business? If you are, and you’re successful, you’re probably using social media channels, like Facebook, to market your business. These powerful tools have tremendous reach and active user bases.
If you want to maximize your digital marketing efforts, review these 5 common Facebook marketing mistakes and learn how to fix them!

1. Mistakes with an Ad Budget

You won’t be able to avoid spending money if you want to reach an appropriate audience on Facebook. The key to maximizing your ROI is determining the proper budget.

Because many small businesses make the huge mistake of being too stingy, it pays to evaluate your limitations and to construct cost-effective and engaging Facebook ads. As you can see, it’s very easy to misjudge your Facebook advertising budget, which can waste time, money and can keep you from earning the attention you seek.

How to fix the problem: If you have a limited budget, make the most of it by using a good portion of it for strategies that are proven to work. Using Facebook’s Power Editor tool will target a specific audience by allowing you to specify, in great detail, where and when ads will be placed.

2. Not Engaging Your Audience

You never want to talk “at” your followers, ignore your audience or isolate any individuals by making your page appear unapproachable.

How to fix the problem: Create and share content that your followers can use and make an effort towards humanizing your brand. You want to start a dialogue between your business or brand and your followers.

3. Weak Content

Your content will be considered weak if it comes off as a continuous sales pitch or a boring mess of information.

How to fix the problem: You want posts that are relevant, attractive and helpful. Additionally, research shows that including pictures, video, infographics and other visual content gets more engagement than text.

4. Violating Facebook Rules

Violating Facebook rules can get your page penalized, or even taken down, which can be a real nightmare! However, having Facebook pull the plug on your page is a situation that can be avoided.

How to fix the problem: Go to the source (Facebook) and carefully read their guidelines and go over their terms of agreement. Become familiar with how to correctly follow the rules set out by Facebook.

5. Neglecting Your Page

You may be thinking; this one sounds too easy to be true. Well, you’re right. All you need to do is update your page every once in awhile. You’d be surprised at how many businesses don’t regularly update their Facebook page. As a result, these pages may appear to visitors to have been abandoned!

How to avoid the problem: Remind yourself to post content consistently by setting up a regular updating schedule, which means posting a few times a week at minimum, if not multiple daily posts. Then your followers or fans learn to expect regular content updates from you, and they’re more likely to keep coming back on a regular basis.

Hopefully reviewing these 5 common Facebook marketing mistakes will allow you to maximize your content’s potential digital reach. Facebook is a great place for businesses to connect with their potential audience. But, just like anything in business, you must diligently plan your Facebook marketing strategy to make the biggest return on your investment.

Read the original article on MaximizeSocialBusiness.com

20 Ideas to Rock Your Facebook Business Page With Tabsite Website Resizer

facebook website resizer ideas to rock facebook page

facebook website resizer ideas to rock facebook pageOne of the top questions we receive from customers of all kinds is “what do I put on a Facebook tab?”

The answer is easy if you know the right answers to a few of the most important questions to be successful online, offline and in business.

How you use Facebook and what information you put on your tabs for your audience to devour depends on your audience, their needs and your business goals.

What you need to know:

  • Your audience. Who are they?
  • Your audience’s needs. What keeps them up at night?
  • What are your business goals?
  • What are the goals for your Facebook business page?
  • How does your audience engage with you? What type of communication do they like? Tone of conversation? Frequent or infrequent? What mediums do they prefer? Video, podcasts, written word?
  • How much time do you have?
  • How much time does your audience have?
  • Do you have access to a designer?
  • If an agency or consultant, how much time and money does your client have?

All of these questions can impact the answer for “what goes on my Facebook business page? ”

Tabsite just launched the new Facebook Website Resizer engagement application. You can check it out here ->> Tabsite Website Resizer Application Announcement In summary it enables you to very quickly grab a web page from your existing website and embed it into Facebook in a matter of minutes. Check out this guest blog post and video tutorial from Pam Moore of Marketing Nutz, where she shows you how easily this can be done in 10 minutes!

Below are 20 ideas to rock out your Facebook business page with our new website resizer application.

  1. Welcome page to welcome new visitors to your Facebook page.
  2. Email list opt-in page to grow your email list and generate leads.
  3. Call to action page to download free whitepaper or other information.
  4. Hotel booking page.
  5. Restaurant menu.
  6. eCommerce sales page highlighting your top products or services.
  7. Food truck location page to help customers know where your Food truck is at any given time.
  8. Announce a new product.
  9. An “About You” page highlighting a video of your company or simply plain text describing who you are and what you do.
  10. Customer testimonial page.
  11. Page listing your clients.
  12. Page highlighting top blog posts or articles you have written.
  13. Page summarizing top news and announcements.
  14. Showcase of your work such as graphic design, website development if you are an agency or consultant.
  15. Upcoming events.
  16. Event registration page.
  17. Event calendar page.
  18. Frequently asked questions page.
  19. Contact us page.
  20. Google Maps Page

Your Turn

What ideas do you have? What unique ways are you using Facebook for business?