Facebook is still the world’s biggest social media platform, so most people use it to communicate with each other not just for personal reasons, but for business reasons as well.

But whether you’re using Facebook as a person or a brand, you can get your message across better if you follow these unofficial yet generally accepted rules of social media etiquette:

Facebook Messenger Guide

Tailor your tone for your audience

The tone you use will help establish your brand’s image, so you can be sassy and snarky if you want, but only if your intended audience will appreciate it. When in doubt, go with neutral and upbeat to engage your audience

Reply within a reasonable time

You don’t have to respond to messages the moment you get them. Nevertheless, you still have to respond to them at some point especially if the massages include questions.

End your conversations well

If a conversation comes to its natural end, don’t forget to thank the person you’re talking to, as well as ask them if they need help with anything. The last impression is just as important as tube first one.

Facebook etiquette goes by all these aforementioned rules, but there are many more in the Facebook Messenger Guide and Etiquette. Check it out to see which you’re already doing, and which ones you should incorporate in your social media campaigns. Thanks to SocialMediaToday for this helpful infographic.