Facebook engagement with videos Archives

Are you looking for a new way to engage customers on social media? Real-time streaming apps have become very popular with social media users and are great tools for brands to engage with customers.

Apps like Snapchat, Periscope, Meerkat, and Blab became enormously popular in 2015, and many brands like Starbucks, BMW, Taco Bell and Doritos were quick to jump on board. These brands found fun and creative ways to share real-time pictures and videos that their followers loved. Facebook now has their own Live Video tool that enables users to easily stream real-time content with little effort via the smartphone app. Here is a closer look at how Facebook Live Video works for your business.

What are the Benefits of Facebook Live Video?

One of the biggest advantages of Facebook Live Video for Pages is that it is built right into the Facebook iOS or Android Pages app. Simply tap the status icon, and then the Live Video icon. You can write a description for the broadcast if you’d like, then hit “Go Live” to start broadcasting. No need to download a separate app!

Some other cool features of Facebook Live Video:

See how many people are watching your video as you stream, and see all of their names and comments.

Your video automatically saves to your timeline once you are through recording. You can tweet it, embed it, share it, or delete it from there.

How is it Different from Periscope or Meerkat?

A big advantage Facebook Live Video has over Periscope is that Facebook Live saves your video for good. With Periscope, your videos disappear after 24 hours. You also have the ability to choose who sees your video with Facebook Live, unlike Periscope or Meerkat where anyone who has the app can see the video. As well, so many people are already on Facebook and scouring the News Feed so to have this integrated seamlessly is a big win!

How Will This Help My Business?

The real-time interaction that Facebook Live Video gives you is a unique way to connect with your audience. Watching a live-stream video that encourages interaction is a more memorable experience than reading an article or status. People love to see authenticity, and there is nothing else out there that is quite as authentic or intimate as a live streaming video! Studies have shown that users engage more with live video as well, so it’s a way to get better engagement.

How Should I Use Facebook Live Video?

Many opportunities exist for businesses through Facebook Live Video. With some planning and some creativity, you can create some awesome content! Although the limit for a Facebook Live Video is 30 minutes, most users create videos that are much shorter, around 2-5 minutes. Here are a few ideas about how you could use Facebook Live Video:

Go Behind the Scenes: Show your audience how your products are made, or show your team at work or relaxing during lunch. Your followers will love to get an “inside look” at your business.

Stream Live Events: If you are at a big event, stream it to your followers. Show them everything that’s happening and answer questions as you go.

Conduct an Interview: Interview an employee or a client who might have a unique perspective or insight on your brand.

Promoting an upcoming Live Video on social media is a good way to get more engagement and build anticipation for your video. The sky’s the limit when it comes to Facebook Live Video streams. With a little planning and creativity, you can create some unique real-time content that your audience will love!

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Boosting Facebook engagement.

There are loads of articles and books on how to do this, but it all boils down to one very specific tactic: creating great, shareable content.

Technology has advanced to where it is easier than ever before for the average person to create a quality video. Properly done, incorporating video into your Facebook strategy can have a very positive effect on user engagement. Videos, like visuals, attraction the eye of the viewer, and if they find it appealing they will comment and share.

People cannot resist sharing interesting videos. Attention spans are short, so try to limit your video length to 1 minute, ensuring it is no more than a two minutes maximum if possible. You can easily create content of your own using a smartphone or even PowerPoint, which allows you to convert your presentation slides into videos. You can also explore other social networks to find interesting material to share.

Let’s look at 5 ways you can use video to boost Facebook engagement.

5 Ways to Boost Facebook Engagement with Video

Make it Humorous

People love to talk about and share funny content.

Tasteful but funny video clips can quickly go viral. I emphasize tasteful, because once something is out there, it is out there forever. But, if you can generate fun, lighthearted, humorous videos, people will not only talk about them, but keep sharing them.

These can be from your own business or team, or simply fun content that is part of your Attraction Marketing Strategy.

Below is a sample of how users can share a video on Facebook:

Create How To Videos

Useful content has a high rate of being shared and talked about.

These videos can boost engagement by prompting comments and questions. Quick “how to” videos and valuable tips and advice are ideal for sharing and also educating your audience. And, when someone posts a question, you have an opportunity to directly engage.

Find “trending” videos before they start trending

Social sites such as YouTube and Instagram provide a plethora of interesting videos you can share with your followers. If you find something unique, entertaining or extremely funny, try to be one of the “first” to share it on Facebook.

Doing this often will encourage interested followers to visit your page more regularly.

Below is an example of a YouTube video that took off and has over 2 million views!

Create a Series

Developing a simple series of videos your followers want to watch is an effective strategy to promote engagement. This could be anything from highlighting funny everyday adventures that your fans know you post every Friday to something you create with a story-line people can follow. Again, funny tends to take the cake, but practical videos can work if they are presented with a unique flair.

Consider Facebook Ads on Video Posts

For a minimal fee, you can utilize Facebook Ads to help gain followers and boost engagement. This is especially useful if you are trying to target a specific audience.

Note: Facebook auto-play video ads are a premium feature but in this case we are recommending a standard Facebook Ad on a post that has a video in it. Facebook video ads are a newer option and Facebook recently announced that this program will now be made available to seven additional countries outside of the United States.

When a client specifically wants to boost their Facebook page using video, social media strategist Sandy Meier recommends uploading the video directly to Facebook.

According to Meier, videos posted directly to Facebook, rather than YouTube, tend to drive more traffic to your Facebook page because they are hosted directly on Facebook and are always linked back to your Facebook page.

If you have not explored the idea of using video in your Facebook posts, it is well worth trying. If you find you do not have time to plan and/or manage your social media, there are companies you can outsource for assistance. Establishing a plan and schedule to produce (or find) and post videos on a regular basis can make an impressive impact on your page stats and overall engagement.

Have questions or comments? We would love to hear your feedback!