Tag Archives: facebook for business tips

Best Days to Post on Facebook [Infographic]

Best-Days-to-Post-on-Facebook-Infographic-315

Best-Days-to-Post-on-Facebook-Infographic-315

The question “When is the best time to post on Facebook” is one many digital marketers continue to grapple with even today. Is it Mondays? Tuesdays? Saturdays? What about the time of the day? Should you post in the morning as soon as you arrive in the office? Do you wait until noon when your target audience is taking a lunch break? Or, do you publish your posts later in the day when everyone is back from work?

Well, it all depends on your industry. Here is how to proceed.

Facebook Posting: Best Days and Times by Industry

  • For advertising & consulting, posts published on weekends draw the most engagement. The same applies for automotive, entertainment, finance, travel & leisure, sports, publishing, and nonprofit industries.
  • For consumer packaged goods and food & beverage industries, weekends will again bring you the highest open rates. But, Wednesdays and Fridays are also good days to post.
  • As for clothing and fashion, Thursday is the best day to publish your posts. Posts published on Thursday in this industry receive on average 13% higher open rates.
    If you’re in technology and general retail, Mondays experience the highest open rates.
  • Finally, businesses in health & beauty and telecommunications should look to Sundays and Mondays.

Concerning the time of day, posts published between 8 pm and 7 am receive 14% higher interaction compared to those published between 8 am and 7 pm.

Thanks to LinchpinSEO for this helpful infographic.

How to do an In-depth Facebook Analysis

How to do an In-depth Facebook Analysis-315

How to do an In-depth Facebook Analysis-315
Nowadays to grow and establish a brand, social media presence is critical. A majority of people who use social media spend more time on Facebook when compared to other sites.

Most Facebook pages are set up because of the trendy marketing aspect. However, most of them fail to meet their goals. They try to follow the latest trends and copy other pages without knowing what works best for them.

A comprehensive Facebook page analysis will tell you if Facebook demographics are in line with your business demographics.

Here are the steps you need to take outlined in an easy to use format.

Revisit your social media goals

Determine the performance of your page by reviewing your social media goals. I use this opportunity to rethink my social media presence goals. Before I peruse through all the data, I check on these key areas.

  • What is my estimated reach?
  • What is the demographic of the target audience?
  • Is the target audience interacting with my page?
  • What media do they engage with on my page?
  • Are they sharing my content?
  • What is the competition doing?

Know your page insights

Analyzing your page requires you to crunch the Facebook numbers. Facebook gives you all the tools to do this. Very quickly and easily you can see how your page is performing. Every business page admin needs to know where to find this information. Having an easy access to page resources is the trick to get accurate data about your page.

Check your page overview

Take time to check the number of views, likes, and comments to see if they’re growing, stagnant, or decreasing. The Overview Page gives data in a given period. 7 days is the default period. You can also see the last 28 days, yesterday or today. Review the data online or export it to an Excel sheet. In Facebook insights, the data is presented in simple graphics blocks for ease of interpretation

  • Page Views
  • Actions on Page
  • Reach
  • Page Previews
  • Post Engagement
  • Videos
  • Page Likes

The data is presented in numerical values with blocks showing an up or down trend in the numbers. Just click on a block when you need to see more data on a block.

Tracking your competitors

Your analysis isn’t complete until you check your performance against your competitors. Visit their pages and take notice of the number fans and followers. Check their posts to see how many likes and comments they receive. Facebook will show the statistics of your competitor’s pages. This is important to zero in on the type of content to post, the time to post, and how to engage your audience.

Figure out your next action

Now that you have all the data about your Facebook page, what do you do? These stats are just the beginning of your in-depth analysis. Think about how you can use your fans to make the page better. The people who visit and engage with your page are your most important asset.

At the end of the day, coming up with a strategy that helps you to achieve the results you need is your main goal.

Facebook Ad Demographics

facebook-advertising-infographic 1

facebook-advertising-infographic 1

This infographic is vital if you use Facebook Ads. Facebook Ad demographics are laid out visually for a better understanding of how to use them. A big thank you to PremiumITSolutions.com.au for this engaging and information infographic.

The ability to target your customers through Facebook advertising is becoming increasingly refined.

Facebook now allows marketers to target ads based on the following demographics:

Geographic location – Great for local businesses like restaurants and retail stores.

Age & Gender

Relationship status – Hotels and travel agents can target newly engaged people.

Educational level – Graduate schools can target undergrads with invitations for upper-level degrees.

Employment – Training programs and CEU unit providers can target people working in their specific field.

Ethnic affinity and generation – Use this to target parents with children in a specific age bracket.

Political beliefs – You know all the Presidental candidates will be using this targeting option.

Major life events  Like anniversaries, job status, birthday, away from home, and even more.

Language, Interests & Behaviors – Target by sports team, foreign language or topic.

Think about your typical consumer profile and match it to your advertising audience.

For example, if your local business sells baby clothes, you can target customers in your town (location), who just had a child (major life event).

The better you know your customer, the more likely you’ll see your business grow.

facebook-advertising-infographic

10 Questions You Must Answer To Grow a Vibrant Facebook Community

grow facebook community

grow facebook community Many marketers jump on Facebook and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results.

The truth is that although some Facebook marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky. Many have been in the trenches for months and years doing research on their community, testing different methods to drive engagement, integrating social media into their business and list goes on.

Knowing who is in your community is key to success for any and all Facebook marketers. Often times who you think is in your community is far different than who really is or who you wish was in your community.

As part of our “Get a Grip” Series on Facebook Marketing where we help marketers look at key aspects of their Facebook strategy, this post helps Page Admins dig deeper into the core behind your actual marketing.  This is IMPERATIVE in order to ultimately be successful.

It could be you are still in early growth stages of developing your community or you could be several years into leveraging Facebook to meet business goals. Regardless of the size of business, how many fans you have, or how long you have been doing Facebook marketing it is important to know your audience.

10 Questions You Must Answer to Grow a Vibrant Facebook Community 

1. What are your goals and objectives?
Hopefully when you started using Facebook you set goals, objectives and a plan to attract, connect with and engage your target audience. If you didn’t, well no better time than the present.  As we always recommend, you must take time to plan and set goals for what you want to accomplish.

2. What is your target market?
If you haven’t already done so, now is the time to clearly define your target market. Who do you want to attract? Define the specific demographics of your target market. Who are they? How old are they? What specific industry or niche do they work in? What is the role they have at work? Do they work?

3. What is the online behavior of your target market?
When are they online? What social network sites do they frequent and why? How often do they frequent them? Do they read blogs? Do they prefer video, audio, text or all of the above?

4. What language does your ideal customer talk in?
What is the tone of their conversations? Are they more casual or formal? Are they using simple language or more complex? Do they use acronyms or will they be confused by them? Do they talk the same language and in the same tone of which you have been speaking to them?

5. What problems does your target market have and how can you help them solve them?
What keeps your ideal customer up at night? How can you help them sleep better? How can you help them solve their problems so they can focus on their core business

6. What are the core benefits you offer to your ideal customer?
How can you help them drive higher efficiencies in their life or business? How can you help them achieve more?  How will they benefit in purchasing your products or services

7. What core benefits do you offer that are different than what your competitors offer or what they can get from replacement products or services?
What do you offer that is unique? How is your product or service more valuable than the others? What can you do to drive higher value in the eye of your ideal customer?

8. What can you offer your ideal customer for free to attract them to you and your brand?
One of the best things you can do to grow a Facebook community is to share your best content. Don’t hold back. What information can you share with them to help them meet their business or life goals? You can provide free blog posts, downloadable worksheets or white papers. You can offer training in the form of video, audio or a combination of both.

9. How will you measure success?
It is imperative that you set goals and metrics for how you will measure results. How will you know if you were successful if you don’t know what successful looks like? Truth is you won’t.

10. When all else fails, ask your community.
If you struggle with the answers to any of the above questions, try asking your community for answers. People love to answer questions. If you don’t know what they want, ask them. If you don’t know what problems they need solved, ask them. If you don’t know what keeps them up at night or how you can help them, ask them.

Thoughts on this?  Any areas that you would recommend adding?

OTHER POSTS IN THE GET A GRIP SERIES:

Capturing leads and Growing your Community on Facebook

Get Relevant! 10 Tips to Stomp the Status Quo Social Brand

12 Point Facebook Page Checklist for Page Admins [INFOGRAPHIC]

You need to Get a Grip on your Facebook Marketing!

 

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