Isn’t it time your marketing team hired a Facebook Chatbot? Four out of five businesses say they’ve already started using chatbots on their websites, or are planning to. With 1.3 billion people on Facebook’s Messenger service, and 300,000 chatbots there too, the natural progression is for your business to take the weight off its response team by adding live chat solutions or a Facebook chatbot to your account.
Facebook Chatbots
But let’s take a step back for a moment: just what is a chatbot? Well, you’ve probably already had experience of them as a consumer, if not as a marketing professional. While a chatbot sounds like a lovely robot that you can pass the time of day with, it’s technically just an automated question-and-answer service. A way to help customers with requests. This means that your business can respond to inquiries much quicker than if you were reliant on limited old human power.
What Can a Chatbot Do?
While the AI behind chatbots is becoming more sophisticated all the time, for now, they are best used to deal with simple questions that you get asked a lot – like a kind of living (almost) FAQ page. Your chatbot can respond to messages asking about the status of your order, or when your physical premises opens and shuts, and other things like that.
But you can also power up your Facebook chatbot to offer product information and deals. A smart chatbot might even make that sale for you when your human colleagues didn’t have time to get involved! The vast majority of customers claim to need assistance at the point of purchase. Therefore having an automated answering service can prevent curious consumers from getting away.
This new infographic from Headway Capital explains all the ins-and-outs of what a Facebook chatbot can do for you, and how to go about acquiring and ‘training’ your robot. It won’t take long before your chatbot becomes a valued member of your marketing team!
For small business owners like you, Facebook Insights is a powerful tool for tracking user interaction on fan pages. It offers statistics on likes, views, reach, and actions on the page. It also helps you track posts, fans, and messages — all in one easy-to-use interface. Planning out a successful strategy for social media marketing has become more streamlined and convenient.
But first, let’s cover likes, the lifeblood of Facebook and one of the best ways to measure the success of the posts on your page. On Insights, you’ll see the total page likes as of today, how the number changed over the last month, and the net likes (gained likes minus unlikes).
To review the data for other times, you can select a date or range of dates. You can also see where your page likes happened — on your page, from page suggestions, or through search, and whether a mobile device or desktop computer was used.
Next is post reach. You want to know if your content is reaching a wide audience, and Insights lets you do so by showing how many people have seen your posts, including people who are not fans of your page. You’ll also get a chart showing when people have recommended your page in posts and comments.
Insights are where you’ll get a lot of relevant data, so better maximize it now!
Thanks, ImpactBND.com for this impactful infographic.
Social media has become a crucial marketing platform for small businesses. Facebook, in particular, is a must-have tool in any SMB’s marketing arsenal. With more than 2 billion active users and a high potential for leads and sales failing to market your business on the platform would be a huge setback to your growth goals.
To gain the most from Facebook, however, you need to be smart. With millions of other small businesses using the platform as well, you need to find ways to stand tall among the crowd. Facebook Insights are the key to gaining knowledge that separates your business from the rest.
Learn how to best use Facebook Insights to grow your business.
An overview of Facebook Insights
Understanding the impact of Facebook “Likes”
Measuring your “Reach”
Making use of “Page Views”
“Actions on Page” and what they mean
Posting on Facebook; what you need to know
Understanding your audience
Facebook messaging and best practices|
While the list doesn’t cover everything you’ll come across on Insights, it covers all the essential areas. You’ll have yourself to thank when the knowledge gained starts earning you lead after lead.
Facebook has several different options for how and where ads are placed. While smartphone and tablet, usage has increased it’s important not to overlook desktop and laptop users. The desktop ad market remains very reliable and many users access Facebook from a desktop or laptop computer. Two of the most common methods of Facebook advertisement is the News Feed and Right Column. Each ad placement option has its own advantages and fits specific advertising goals.
Two Ways To Advertise Via Desktop On Facebook
1. The News Feed:
Places an ad at the top of the news feed and formats it like a Facebook post. This type of ad is useful for allowing multiple actions (or steps) at once.
It is also advisable for companies whose websites require desktop access. It’s an expensive option but has a good reach.
2. The Right Column:
Located on the right side of the page this location offers a smaller ad space than the news feed. Despite not taking up as much space it still allows the use of a brief description and image. It’s most useful for retargeting campaigns and driving a single action.
Consider this type of ad for simple one-step requests such as visiting a website or downloading an app. It’s affordable but usually gets a lower click-through rate.
Many marketers jump on Facebook and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results.
The truth is that although some Facebook marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky. Many have been in the trenches for months and years doing research on their community, testing different methods to drive engagement, integrating social media into their business and list goes on.
Knowing who is in your community is key to success for any and all Facebook marketers. Often times who you think is in your community is far different than who really is or who you wish was in your community.
As part of our “Get a Grip” Series on Facebook Marketing where we help marketers look at key aspects of their Facebook strategy, this post helps Page Admins dig deeper into the core behind your actual marketing. This is IMPERATIVE in order to ultimately be successful.
It could be you are still in early growth stages of developing your community or you could be several years into leveraging Facebook to meet business goals. Regardless of the size of business, how many fans you have, or how long you have been doing Facebook marketing it is important to know your audience.
10 Questions You Must Answer to Grow a Vibrant Facebook Community
1. What are your goals and objectives?
Hopefully when you started using Facebook you set goals, objectives and a plan to attract, connect with and engage your target audience. If you didn’t, well no better time than the present. As we always recommend, you must take time to plan and set goals for what you want to accomplish.
2. What is your target market?
If you haven’t already done so, now is the time to clearly define your target market. Who do you want to attract? Define the specific demographics of your target market. Who are they? How old are they? What specific industry or niche do they work in? What is the role they have at work? Do they work?
3. What is the online behavior of your target market?
When are they online? What social network sites do they frequent and why? How often do they frequent them? Do they read blogs? Do they prefer video, audio, text or all of the above?
4. What language does your ideal customer talk in?
What is the tone of their conversations? Are they more casual or formal? Are they using simple language or more complex? Do they use acronyms or will they be confused by them? Do they talk the same language and in the same tone of which you have been speaking to them?
5. What problems does your target market have and how can you help them solve them?
What keeps your ideal customer up at night? How can you help them sleep better? How can you help them solve their problems so they can focus on their core business
6. What are the core benefits you offer to your ideal customer?
How can you help them drive higher efficiencies in their life or business? How can you help them achieve more? How will they benefit in purchasing your products or services
7. What core benefits do you offer that are different than what your competitors offer or what they can get from replacement products or services?
What do you offer that is unique? How is your product or service more valuable than the others? What can you do to drive higher value in the eye of your ideal customer?
8. What can you offer your ideal customer for free to attract them to you and your brand?
One of the best things you can do to grow a Facebook community is to share your best content. Don’t hold back. What information can you share with them to help them meet their business or life goals? You can provide free blog posts, downloadable worksheets or white papers. You can offer training in the form of video, audio or a combination of both.
9. How will you measure success?
It is imperative that you set goals and metrics for how you will measure results. How will you know if you were successful if you don’t know what successful looks like? Truth is you won’t.
10. When all else fails, ask your community.
If you struggle with the answers to any of the above questions, try asking your community for answers. People love to answer questions. If you don’t know what they want, ask them. If you don’t know what problems they need solved, ask them. If you don’t know what keeps them up at night or how you can help them, ask them.
Thoughts on this? Any areas that you would recommend adding?
Isn’t it time your marketing team hired a Facebook Chatbot? Four out of five businesses say they’ve already started using chatbots on their websites, or are planning to. With 1.3 billion people on Facebook’s Messenger service, and 300,000 chatbots there too, the natural progression is for your business to take the weight off its response team by adding live chat solutions or a Facebook chatbot to your account.
