Tag Archives: facebook for restaurants

Using Facebook for your Restaurant


With Facebook becoming such an integrated and assumed part of daily life for the average person, most businesses recognize the value of using Facebook to increase their business and brand reputation. Restaurants are no exception.

As the owner of a restaurant, bar, or eatery, it is critical that you put the power of social media to work for you!

Here are Key ways Restaurants can use Facebook Effectively:

1. Offer Interesting Content on Facebook

You need to connect with your community.  By this we mean the physically community where your restaurant is located and the radius your restaurant serves!

Offer new and relevant content continuously about not only your restaurant, but about your team, and your local area.  Special dishes, interesting information about menu items, or even loyalty discounts are a good starting point and should be part of your mix but go beyond that to what is happening in the community.

Did the local high school team just make it to a state championship?  Congratulate them!

Is their a community parade or event coming up?  Help promote it!

Is their a local non-profit you support?  Help get the word out about their work!

It’s NOT all about you.  An interesting Facebook Page connects with the heartbeat of your patrons.  What interests them?  This is what you can talk about on Facebook.

2. Post more. Plan Posts.

Post Fresh Content Daily! You really should post at least 3x a day!  Work ahead 1-3 days by planning and scheduling posts most of the posts.  Then mix into that spontaneous posts each day that are current and relevant.

For the scheduling ahead, you can use tools like Buffer, HootSuite, or Post Planner.

Space your Posts out! No one wants to get bombarded by a page with 4 posts in an hour.

Instead space out your posts for optimum times when your fans may be on Facebook such as mid-morning, just before or after lunch and early evening!

3. Identify Your Uniqueness

You need to answer this question: What makes you unique?

Once determined, make sure you use this in your messaging!

This is your voice, or put another way, your “style” of posting! Tailor your social media posts and updates accordingly. For instance, if the restaurant positions itself as a hangout place for pro basketball fans, actively reach out to area sports leagues and post about upcoming games and results from recent games.

4. Encourage Facebook Check-Ins

Make sure on Facebook your restaurant is a “Place” location in the category selections so that visitors can check-in.  This gets seen by their friends!

Need a Facebook Page Tune-Up?  Check out our Free eBook with 12 Steps to Update your Page!  Access Facebook Page Tune-up Guide >>

Facebook is popular because it shares authentic information from real people. A check-in or a great review by a friend carries credibility.

5. Share your Menu

ww facebook com TobyKeithsOxnard 10 Ways Restaurants Can Use Social Media To GrowIn addition to having your menu on your website, make it pieces of it available in your social sharing of content and also make it available on a tab on your Facebook Page.

The goal is too make it accessible and easy to find wherever visitors are finding  you.

By posting about a new item on Facebook and then linking to the Facebook Page Tab, restaurants can draw in fans and visitors to their Facebook page.

6. Offer Deals and Contests to Grow your Email List and Create Buzz

Deals and contests can create engagement and attract visitors.  By then converting visitors to email subscribers by offering a discount coupon for joining your email list or hosting a random drawing of a Gift Certificate from those who enter, a restaurant can both help gain short-term attention and interest but also server longer term marketing goals.

The deal or contest offers quick incentive while the ability to utilize this to capture email addresses means your restaurant can then drip market to these folks over time to build further awareness, interest, and loyalty.


7. Eavesdrop

Well, I mean monitor and listen socially!

Closely related to asking for feedback is to proactively keeping track of what is being said about your restaurant on social media. Literally hundreds of applications like Hootsuite, ViralHeat, Sendible, and more and allow business to do exactly that, scouring blogs and social network posts, and extracting relevant items.

8. Be Visual!

Images communicate better and spark greater interaction than simply text posts.


Restaurants can reach more people by have a strong presence and posting great images of food and photos that tell stories on your Facebook Page.

An photo of your team celebrating, or of a new dish is soooo much more appealing than a long paragraph about it!

9. Enable Easy Social Sharing on your Website

Yes, your website is your “home base” and social media does not replace that.  Social media augments your site and by enabling fans to easily share information from your website, you empower fans to increase their social sharing and chatter about you!  Using WordPress? Add tools like the Digg Digg Plugin that easily adds social sharing buttons to each page and blog post!

Be sure to add your Facebook Page “Like us on Facebook” box to your website, as well as relevant buttons including “Follow us on Twitter” and more!

10. Ask for Feedback

The best way to increase engagement and keep the social pages ticking with fresh content is by asking for feedback.

The feedback could be on anything, ranging from the band who played last night to the new breadsticks.

Make sure, however, to interact with and respond to feedback, even negative feedback.  This can go miles in building trust and loyalty.  As well, identify how you have followed up afterward as well so that fans and followers know you acted on the feedback!

So there you have it!  10 ways to taste great success on Facebook with your restaurant!

Additional Resources

The Complete Guide to Marketing Your Restaurant or Cafe

Any more ideas to add?

Want to grow your social presence?
Put the power of apps from TabSite to work for your restaurant! Learn more.


6 Ways Restaurants Can Best Use Facebook

Facebook offers EVERY restaurant a great way to stay in touch with their customers and find new ones. The key is in providing timely information and great value.


By offering regular, fun, social information and timely updates via Facebook posts, a page has started well! By then making sure you offer easy access to information, deals, and more RIGHT ON Facebook to would-be customers, restaurants can really benefit. This provides easy, fast, and immediate access and removes barriers of potentially losing fans by transferring them to your website (more on that below).

6 Things Restaurants Should Do on Facebook

1. Post Inspiring Content, Images, and News Regularly

While it could be tempting to offer deals, specials, and more continually, please remember that social media is about building relationships, being social, and offering value. Users are on Facebook to connect and engage with things of interest. Being too salesy all the time will turn fans off. A loyal following and community can only be created if you actively seek out and share valuable content, yours and community related, that inspires, informs, educates and connects.

Post on a regular schedule, such as 2-3 times per day at key times and in a way that invites Likes, Shares, and Comments. Use a mix of post types from status updates to photos of food and short videos of life and times at the restaurant.

NOTE: people are visual and the popularity of Facebook and Pinterest prove that people connect with images. If you want to quickly capture the attention of your fans or followers, add images that are eye-catching and pleasing to the eye. Also, consider using simple tools like Vine and Instagram’s Video tool along with Facebook Video and YouTube as ways to easily create shareable videos that display well on Facebook.

2. Highlight Special Items on the Fan Page Cover Image

Now that Facebook no longer has a text limit of 20% on Cover Images, use the Cover Image regularly as a means of showcasing valuable items like this week’s special, new seasonal offerings, or pictures of the live band, whatever is relevant to your restaurant! This can be changed out weekly or 2x a week. Consider using a Cover Image template to enable you to customize images quickly and be sure to edit the image to include a description and a link when it is posted. Here’s 12 more ideas for creating buzz with your Cover Image.

3. Include a Menu Tab

It’s not rocket science! Let visitors on your Facebook Page know what you got right on Facebook!

Add a tab and add your menu to the tab. Want to save more time? Use the TabSite Website ReSizer and simply add your existing menu from your website to a Facebook tab! Why? It saves time! Update your menu on your website and the tab is updated automatically since it’s the same page, just on Facebook! Website ReSizer allows the powerful advantage of making any website page fit perfectly in a tab.

Then share updates to your menu via a post on Facebook and link to the tab via a Smart URL (mobile friendly) to take visitors direct to the tab!

4. Offer Reservations via a Facebook Tab

Does Friday evening get packed at your hot spot? Do you already offer reservations via your website? Then simply bring it into Facebook for use! Same as the menu tab above, create a tab and use the Website ReSizer app to bring your web reservations page into Facebook for use. Then post about it in the news feed before prime time and get customers used to coming to your page on Facebook to make their reservations! Sweetness!

This adds a great dimension of functionality to your fan page. When people are on Facebook, they want to stay on Facebook, and this allows them to do so by giving them the information and tools right on the Facebook page tab.

5. Use Facebook Check Ins and Check In Deals

Restaurants can have the Check In feature enabled, which is valuable to get extra exposure on Facebook!

Facebook offers quite a variety of page category options. One of the biggest features that any local business should take advantage of is the Check In option.

This will allow users to check into your location, which is helpful for at least two reasons. First, it can raise awareness of your business and location with friends of the user checking in. Second, check ins can be part of Graph Search results, so that if a Facebook user is searching for a restaurant in Chicago that friends have visited, check ins appear in results.

Graph Search result with check-ins of friends listed.

Graph Search result with check-ins of friends listed.

To check or change your Page category, go to the Admin Panel and select Edit Settings. Then go to Basic Information, and find Category at the top of the list.

Check In Deals

A big bonus that Facebook offers is ability for locations with Check In feature to offer a deal for visitors checking in. This is a great way to generate some buzz and get more exposure leading to more customers. (Note: I’ve seen that they are not available in some countries).

What is a Check-in Deal?

A Check-in Deal is a way to offer an incentive to customers to check-in to your business on Facebook with their mobile devices. When they check-in, you can offer any of the following Deals in exchange:

Individual: Offer a discount to an individual for simply checking in.

Loyalty: Offer a discount or freebie for checking in a certain number of times.

Friend: Offer a Deal to groups of friends who check-in together.

Charity: A check-in results in a donation to the specified charity.

Access Deals in your Page Admin area:


Check In Offer Deal Types as Shown in Page Admin

Check In Offer Deal Types as Shown in Page Admin

6. Offer a Special Deal for Email Sign-ups via a Facebook Tab

By adding a Email sign-up tab to your Facebook page and making users aware of it periodically through posts and tips, restaurants grow their email list and then reach potential buyers and sellers via this means as well. This is critical! Email continues to be a primary marketing success method. When it gets into the inbox, it gets attention.

Email marketing continues to provide value to those who use it by creating a routine of regular information and education that is in the inbox! With integration’s for tabs from services like MailChimp and Constant Contact among others, having a custom tab for email sign-ups is a snap! More powerful still than a basic sign-up form is to create incentive by offering some of value, a free guide, offer, or resource, that is the motivator that is shared to encourage users to opt-in.

Deal Download Offer Tab options >>


Together these tips implemented and carried out with regular news feed updates on your restaurant fan page can be a valuable method of marketing to grow more customers!

What about your business? Most of these tips can also apply to other industries as well! Do you have other ideas to add to the mix?