Tag Archives: Facebook Graph Search

Facebook Graph Search SEO Prep for Facebook Pages

First, there was SEO. Now, there is also Facebook SEO.

Facebook “SEO” began with the launch of Graph Search by Facebook in early 2013.  Now, Graph Search is active for all U.S. Facebook users (Aug. 2013) and Facebook continues the global roll-out.

Facebook’s Graph Search allows you to conduct very detailed searches that surface people, photos, places (place pages), and interests (fan pages!). Currently, you can drill down with more than 40 search variables!

In future, Facebook will add in the ability to search status updates


Graph search has amazing potential for businesses. Facebook Pages that are public (no country/age restrictions) are available by default to show in relevant searches within the Graph Search tool.  As well, any web page, Facebook photo, or Page News Feed post that a Facebook user has “Liked” is part of the searchable data that will be available to return in results when a user submits a search query.  Now, more than ever, getting the “Like” is important for your business!

A important key for businesses to do now is to prepare their Page for Graph Search by evaluating the Page to ensure all information is up-to-date and best listed for search result success.

Here’s how Graph Search will work:
  • The search bar first returns the top search suggestions, including people, Pages, apps, places, groups, and suggested searches. People can search for things like restaurants near them, hotels in places they want to travel to, photos posted by Pages they like, or games that their friends like to play.
  • These search suggestions take people to a unique results page. The results returned are based on factors that include information that has been shared by your business and the connections of the person searching.
  • As has been the case for some time, there will be search suggestions in the search bar that then can trigger web searches. Web searches will display Bing results and Bing ads.
  • Pages and apps can continue to use sponsored results, which appear to people whether or not they have Graph Search (sponsored results have been available since August 2012).  Here is more information on creating a sponsored result.


(image courtesy CNET)

How can Facebook Pages optimize for Graph Search?

Here’s some important items to review and check for your Facebook Page.  

If you want your business to appear in as many Facebook search results as possible for Graph Search users, then make sure to complete:

  1. Your Business Profile – Review Page specifics including the page name spelling, category (industry), vanity URL, and information in the “About” section all help people find your business and should be shared on Facebook.
  2. Include photos and tag all of them – add locations, time and tag your business (use the @biz name). Many Facebook users will use the new tool to find pictures, so help them find your Page images that leads them to discover your business.
  3. Public Data – The best setting is no age limits and no country restrictions.  It’s also important that you make sure that all the data on your businesses’ page is public. Unless it is, you are narrowing down your ability to be found.
  4. Place Pages – If you have a location or a local place Page, review and update (as needed) your address to make sure your business page can appear as a result when someone is searching for a specific location.

Here is Facebook’s guide for updating your Page:  Make sure your Page is complete and up-to-date.

 Privacy in Graph Search:

Graph Search is privacy aware. That is, posts shared with friends can only be discovered by those friends in searches. Only public posts can be found by anyone.

Basically, Graph Search respects the privacy and settings you as a user have set on any post.


Key items for all Facebook Pages:

1. Likes Matter

As noted, Facebook Likes are now more important than ever, especially for businesses. According to a Facebook blog post, Graph Search can make it easier for people to discover and learn more about businesses on Facebook. This is because the search results are based on Facebook’s robust database, which includes information that has been shared by businesses and individual Facebook users alike. That being said, businesses with a large fan base will be more likely to turn up in searches for phrases like “restaurants in New York that my friends like.”

2. Engagement is Key

Aside from obtaining likes, businesses should focus on maintaining an engaging Page that includes quality interactions with fans. Since the search results are based on information that has been shared by businesses and individuals, interactions between a business and their fans can help the business score higher in the search results. Furthermore, Graph Search also makes interactions like check-ins even more important, because users could potentially search for phrases like “Places in Seattle that my friends have been to.”

3. Invest in your Page

Facebook’s blog post states that the best thing businesses can do for their Page is to continue to invest in it and make sure that it is complete and up-to-date. Items like the name, category, vanity URL and information within the “About” section of a business Page are important. Additionally, Page owners may want to consider running promotions and deals on their page to increase fan and user activity with their Page, resulting in potentially higher search results for your Page with those individuals and their friends.

Learn more about TabSite apps for Facebook promotions and contests here.

The bottom line, with Facebook’s Graph Search, there is a new and unique entry into the world of optimization that must be accounted for!  Facebook is the social media destination of chose for the majority of the world, make sure your Page can be found!


What is Graph Search by Facebook

The big announcement came.  Search is the game.

Graph Search announced by Facebook.

If you have used Facebook’s Search in the past, you know that some type of enhanced search was needed.  The existing search tool is not good.

Typical of Facebook, they just don’t “improve” something, they “invent” something.  This is not just a search tool, this is a “smart” search tool.  Facebook Graph Search gives users a search tool that enables them to search amidst their connections to find useful and connected information.

Want to see a list of your friends living in San Francisco?  Easy.

Want to find restaurants that your friends recommend in Chicago?  Done.

Care to see photos friends and connections have posted while in Paris?  Yep, it can do that.

In their own words, Graph Search is:


Graph Search is a new way for you to find people, photos, places and interests that are most relevant to you on Facebook.

What is Graph Search useful for?

Graph Search will help you instantly find others, learn more about them and make connections, explore photos, quickly find places like local attractions and restaurants, and learn about common interests like music, movies, books and more. All results are unique based on the strength of relationships and connections.

What can I search for?
With Graph Search, you can search for

  • people
  • photos
  • places
  • interests


Ability to search for BUSINESSES & get RELEVANT results based upon what my friends like

Instead of asking friends who they recommend, you’ll be able to search and immediately find out what friends have recommended in this past!  (all within privacy settings that users have set).

Here’s the Facebook video overview of Graph Search, credit to David King for the YouTube version:



Facebook Press Release on Graph Search

Facebook Graph Search Beta Wait List sign-up and Information about the tool

Privacy Settings for Facebook Graph Search

Graph Search Privacy Overview Video:


Images from CNET Coverage:








TabSite Live Blog screen capture during event:



Summary by @Mike_Gingerich – TabSite co-founder