Tag Archives: facebook infographic

How Facebook is affecting our minds [Infographic]

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How-Facebook-is-affecting-our-minds-700With 2.41 billion monthly active users as of June 2019, Facebook is still the biggest social media platform around. This isn’t a surprise considering how Facebook is designed to be addictive in many ways. Here are some ways Facebook is affecting our minds.

4 Ways Facebook is affecting our Minds

1) A notification — whether’s it a for a like, react, share, or comment — serves as a dopamine hit especially if it’s a positive social interaction. Each hit adds to one’s addictive compulsion, affecting the brain the same way meth, crack, and heroin do.

2) Veteran netizens have different brains compared to newbie netizens, but it doesn’t take much to alter the brain in the first place. Activity in the prefrontal cortex increases in newbies after spending only five hours on the internet, particularly on social media. The more time spent online, the more the brain atrophies.

3) So-called internet addicts develop smaller brain areas for processing emotion, motor control, memory, speech, and sensory input. The size difference is around 10 to 20 percent smaller compared to non-addicts.

4)  Internet addiction is a real thing, and it’s recognized as an official disorder in China, Taiwan, and Korea. As many as a third of teenagers in these countries are addicted to the internet.

The internet is a wonderful tool, but like any other tool, it can either destroy you or empower you depending on how you wield it. Use it wisely!

Thanks to our friends at Mashable for this eye-opening infographic.

Get the Right Type of Facebook Fans [Infographic]

7 Questions to Get the Right Type of Facebook Fans - 315

7 Questions to Get the Right Type of Facebook Fans - 315Quality is more important than quantity when it comes to Facebook fans. Ask yourself these 7 questions so you can attract and get the right type of Facebook fans. You’ll  improve the quality of your fans and increase leads and sales.

1. What are your business goals?

Do you want to expand, promote new lines, have fun?

2. Who is your target audience?

You must know the demographics of who buys your product.

3. How does your audience behave online?

Where do they hang out, what do they enjoy, etc?

4. How can you help your audience?

What problems can you solve, necessary services can you provide?

5. How do you communicate with your audience?

Know how and where your consumers talk about business.

6. What makes you different?

How do you differ from your competition?

7. What do you have to offer?

Create trust by offering something for free that can help your consumers.
Here’s my latest infographic inspired by my blog post on PostPlanner.com.
Thanks to the team at www.Visme.co for their great infographic tools and for creating this beautiful infographic for me.

7 Questions to Get the Right Type of Facebook Fans

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Tips for Creating Facebook Posts That Engage

Tips for Creating Facebook Posts That Engage

Tips for Creating Facebook Posts That Engage

Another great graphic from our friends at RedWebsiteDesign.co.uk on how to create Facebook posts that compel people to like, comment, and share them.

Social media is a fantastic way to market your business, so it’s important that your create Facebook posts that engage. Here are 22 ideas that can help you leverage your posts for more likes, comments and shares:

  1. Post early in the morning or late at night, when Facebook isn’t busy. Your posts will get more attention.
  2. Post about a current trending topic for better ranking.
  3. Post stories about your business to generate human interest.
  4. Ask a question and let your followers help you make a business choice.
  5. Upload behind-the-scenes shots of what you’re working on.
  6. Get witty and creative in your captions posts.
  7. Post an inspiring quote that relates to your work.
  8. Don’t forget to upload videos.
  9. Experiment with posting at different times to see when works best.
  10. Feature a customer on your page.
  11. Post photos of your product in action.
  12. Add your logo to the corner of your photos.

Read more below…

Tips for Creating Facebook Posts That Engage

Improve Your Organic Reach on Facebook

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Organic reach on Facebook is problematic. But you’re not alone when it comes to this problem. Here’s a great infographic from Neil Patel over at QuickSprout.com on how to improve your organic Facebook reach.

  • Organic reach has declined to 6% according to Ogilvy
  • Ogilvy also reports that a drop of 49% since 2013

Luckily, there are 5 steps that you can take to improve your organic reach.

1. Employ Facebook Strategies That Fortune 500  Companies Use

Let people see what goes on inside the company. Always be open and honest. Be readily available for customers to reach out and interact with the company. Demonstrate the best customer service possible to make the customer’s experience pleasant.

2. Post at Non-Peak Times

When there is little being shared at the time,  a company’s content is more likely to stand out.  Facebook Insights can help you understand your audience and you will want to watch for those times when your fans are online that others are not pumping out content.

3. Share Original Images

Original pictures that are taken behind-the-scenes are more likely to be viewed and shared with others. People WANT this!  Don’t be afraid of it.

4. Connect with the Audience

Companies shouldn’t focus solely on promoting their means, but instead asking questions and interacting with customers.

5. Share Self-Explanatory Pictures

Pictographic’s and infographics make it easier for information to be understood. Being descriptive in a photo can communicate lots of information quickly in a way that stands out (and gets shared!)

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Facebook Tip Infographic for Businesses

Facebook offers EVERY business, whether a restaurant, service, retailer, or manufacturer a great way to stay in touch with their customers and find new ones because it’s WHERE PEOPLE SPEND TIME!

Top Facebook fast facts

  1. 67% of all American internet users use Facebook. In the UK it is 82%
  2. 83% of all 18-29 year olds use Facebook in the USA
  3. 40 pages are liked per user
  4. 66% of of total social media sharing is from the Facebook iPhone app
  5. The number one life event reported by Facebook users is “adding a relationship”

  The key is in providing great value and timely information!

By offering regular, social information and timely updates via Facebook posts, a page has started well!  By then making sure you offer easy access to information, deals, and more RIGHT ON Facebook to fans and visitors, businesses can really benefit.  This 1-2 combination provides easy, fast, and immediate access which is so important and needed.

4 Things Businesses Should Do on Facebook

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To view full details and more examples on each point, see this original post I wrote >>

1. Post Inspiring Content, Images, and News Regularly

Attraction content is just that….inspiring, catchy, quotable, and visual!  While it could be tempting to offer deals, specials, and more continually, please remember that social media is about building relationships, being social, and offering value. Users are on Facebook to connect and engage with things of interest. Being too salesy all the time will turn fans off.

2. Highlight Special Items on the Fan Page Cover Image

Since Facebook no longer has a text limit of 20% on Cover Images, use the Cover Image regularly as a means of showcasing valuable items like this week’s special, new seasonal offerings, or pictures of the live band, whatever is relevant to your business! This can be changed out weekly or 2x a week. Consider using a  Cover Image template to enable you to customize images quickly.

3. Offer Web Features via a Facebook Tab

Whether you offer a ROI calculator, a reservations widget, or ability to buy or customize a product on your site, why not bring it into Facebook?  How can you do this quickly?   Use the TabSite Website ReSizer and simply add your existing webpage to a Facebook tab!

Then share updates to your menu via a post on Facebook and link to the tab via a Smart URL (mobile friendly) to take visitors direct to the tab!

4. Offer a Special Deal for Email Sign-ups via a Facebook Tab

By adding a Email sign-up tab to your Facebook page and making users aware of it periodically through posts and tips, restaurants and others can grow their email list and then reach potential buyers and sellers via this means as well.

Together these tips implemented and carried out with regular news feed updates on your restaurant fan page can be a valuable method of marketing to grow more customers!

Read the full post: see this original post  >>