facebook marketing plan Archives

1. Mistakes with an Ad Budget

You won’t be able to avoid spending money if you want to reach an appropriate audience on Facebook. The key to maximizing your ROI is determining the proper budget.

Because many small businesses make the huge mistake of being too stingy, it pays to evaluate your limitations and to construct cost-effective and engaging Facebook ads. As you can see, it’s very easy to misjudge your Facebook advertising budget, which can waste time, money and can keep you from earning the attention you seek.

How to fix the problem: If you have a limited budget, make the most of it by using a good portion of it for strategies that are proven to work. Using Facebook’s Power Editor tool will target a specific audience by allowing you to specify, in great detail, where and when ads will be placed.

2. Not Engaging Your Audience

You never want to talk “at” your followers, ignore your audience or isolate any individuals by making your page appear unapproachable.

How to fix the problem: Create and share content that your followers can use and make an effort towards humanizing your brand. You want to start a dialogue between your business or brand and your followers.

3. Weak Content

Your content will be considered weak if it comes off as a continuous sales pitch or a boring mess of information.

How to fix the problem: You want posts that are relevant, attractive and helpful. Additionally, research shows that including pictures, video, infographics and other visual content gets more engagement than text.

4. Violating Facebook Rules

Violating Facebook rules can get your page penalized, or even taken down, which can be a real nightmare! However, having Facebook pull the plug on your page is a situation that can be avoided.

How to fix the problem: Go to the source (Facebook) and carefully read their guidelines and go over their terms of agreement. Become familiar with how to correctly follow the rules set out by Facebook.

5. Neglecting Your Page

You may be thinking; this one sounds too easy to be true. Well, you’re right. All you need to do is update your page every once in awhile. You’d be surprised at how many businesses don’t regularly update their Facebook page. As a result, these pages may appear to visitors to have been abandoned!

How to avoid the problem: Remind yourself to post content consistently by setting up a regular updating schedule, which means posting a few times a week at minimum, if not multiple daily posts. Then your followers or fans learn to expect regular content updates from you, and they’re more likely to keep coming back on a regular basis.

Hopefully reviewing these 5 common Facebook marketing mistakes will allow you to maximize your content’s potential digital reach. Facebook is a great place for businesses to connect with their potential audience. But, just like anything in business, you must diligently plan your Facebook marketing strategy to make the biggest return on your investment.

Many marketers jump on Facebook and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results.

The truth is that although some Facebook marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky. Many have been in the trenches for months and years doing research on their community, testing different methods to drive engagement, integrating social media into their business and list goes on.

Knowing who is in your community is key to success for any and all Facebook marketers. Often times who you think is in your community is far different than who really is or who you wish was in your community.

As part of our “Get a Grip” Series on Facebook Marketing where we help marketers look at key aspects of their Facebook strategy, this post helps Page Admins dig deeper into the core behind your actual marketing. This is IMPERATIVE in order to ultimately be successful.

It could be you are still in early growth stages of developing your community or you could be several years into leveraging Facebook to meet business goals. Regardless of the size of business, how many fans you have, or how long you have been doing Facebook marketing it is important to know your audience.

10 Questions You Must Answer to Grow a Vibrant Facebook Community

1. What are your goals and objectives?
Hopefully when you started using Facebook you set goals, objectives and a plan to attract, connect with and engage your target audience. If you didn’t, well no better time than the present. As we always recommend, you must take time to plan and set goals for what you want to accomplish.

2. What is your target market?
If you haven’t already done so, now is the time to clearly define your target market. Who do you want to attract? Define the specific demographics of your target market. Who are they? How old are they? What specific industry or niche do they work in? What is the role they have at work? Do they work?

3. What is the online behavior of your target market?
When are they online? What social network sites do they frequent and why? How often do they frequent them? Do they read blogs? Do they prefer video, audio, text or all of the above?

4. What language does your ideal customer talk in?
What is the tone of their conversations? Are they more casual or formal? Are they using simple language or more complex? Do they use acronyms or will they be confused by them? Do they talk the same language and in the same tone of which you have been speaking to them?

5. What problems does your target market have and how can you help them solve them?
What keeps your ideal customer up at night? How can you help them sleep better? How can you help them solve their problems so they can focus on their core business

6. What are the core benefits you offer to your ideal customer?
How can you help them drive higher efficiencies in their life or business? How can you help them achieve more? How will they benefit in purchasing your products or services

7. What core benefits do you offer that are different than what your competitors offer or what they can get from replacement products or services?
What do you offer that is unique? How is your product or service more valuable than the others? What can you do to drive higher value in the eye of your ideal customer?

8. What can you offer your ideal customer for free to attract them to you and your brand?
One of the best things you can do to grow a Facebook community is to share your best content. Don’t hold back. What information can you share with them to help them meet their business or life goals? You can provide free blog posts, downloadable worksheets or white papers. You can offer training in the form of video, audio or a combination of both.

9. How will you measure success?
It is imperative that you set goals and metrics for how you will measure results. How will you know if you were successful if you don’t know what successful looks like? Truth is you won’t.

10. When all else fails, ask your community.
If you struggle with the answers to any of the above questions, try asking your community for answers. People love to answer questions. If you don’t know what they want, ask them. If you don’t know what problems they need solved, ask them. If you don’t know what keeps them up at night or how you can help them, ask them.

Thoughts on this? Any areas that you would recommend adding?

1. Mistakes with an Ad Budget

2. Not Engaging Your Audience

3. Weak Content

4. Violating Facebook Rules

5. Neglecting Your Page

10 Questions You Must Answer to Grow a Vibrant Facebook Community

OTHER POSTS IN THE GET A GRIP SERIES:

Capturing leads and Growing your Community on Facebook

Get Relevant! 10 Tips to Stomp the Status Quo Social Brand

12 Point Facebook Page Checklist for Page Admins [INFOGRAPHIC]

You need to Get a Grip on your Facebook Marketing!