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10 Rules for Effective Facebook Marketing [Infographic]
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In the 12 years since Facebook started in a Harvard dorm room, there have been significant changes to the world’s biggest and best-loved social network. Not only is it home to an official user count of over a billion, but it’s also seen plenty of policy shifts over the years.
In their quest to balance advertising earnings with a quality user experience, they’ve stiffened policies on advertising, spam, and overly salesy posts. They’ve also given users the ability to block things that offend or annoy them, which means that it’s a lot tougher to get your message across.
Here’s what you can do to make the world’s biggest social network your best social marketing tool:
Facebook advertising is never about you, and what you want to sell. It’s always about your fans, and prospective fans and clients, and what they want to see or learn. Make it interesting, funny or thought-provoking, and you’ll get likes and shares.
Contests and timeline giveaways are still a guaranteed way to get more engagement because people always love free stuff. Use them to get more eyes on your page.
Remember that you probably going to make sales on your Facebook page. You need to drive traffic to your site for that. Add interesting links, and don’t forget to mix up your social media marketing strategy by linking to useful, non-competing content.
If you’re going to use Facebook ads, make sure you use the right “Call To Action”, whether you want people to sign up, learn more or buy.
In every study on nearly every social network, images are proven to increase engagement. Use relevant ones on your profile, be sure to add your URL or logo, and reap the benefits.
Questions and polls work because people like to share their thoughts. Ask them on your page to get more engagement from fans.
Just like Google trends helps brands to be relevant, so do Facebook trends. Find ways to integrate them into your posts, and get seen on hot topic threads!
Hashtags do work on Facebook, albeit not as well as on Twitter. A few relevant hashtags can help increase your search results reach.
Find highly engaging posts from related pages, and share those on your page. The other page will thank you, and you’ll get some trickle down engagement.
Social media is about relationships. That means relationships with fans and customers, and other businesses. Mention related pages in your posts, and you will find that they return the favor, and everyone wins.
Taken from my post at MaximizeSocialBusiness.com
Many marketers jump on Facebook and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results.
The truth is that although some Facebook marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky. Many have been in the trenches for months and years doing research on their community, testing different methods to drive engagement, integrating social media into their business and list goes on.
Knowing who is in your community is key to success for any and all Facebook marketers. Often times who you think is in your community is far different than who really is or who you wish was in your community.
As part of our “Get a Grip” Series on Facebook Marketing where we help marketers look at key aspects of their Facebook strategy, this post helps Page Admins dig deeper into the core behind your actual marketing. This is IMPERATIVE in order to ultimately be successful.
It could be you are still in early growth stages of developing your community or you could be several years into leveraging Facebook to meet business goals. Regardless of the size of business, how many fans you have, or how long you have been doing Facebook marketing it is important to know your audience.
1. What are your goals and objectives?
Hopefully when you started using Facebook you set goals, objectives and a plan to attract, connect with and engage your target audience. If you didn’t, well no better time than the present. As we always recommend, you must take time to plan and set goals for what you want to accomplish.
2. What is your target market?
If you haven’t already done so, now is the time to clearly define your target market. Who do you want to attract? Define the specific demographics of your target market. Who are they? How old are they? What specific industry or niche do they work in? What is the role they have at work? Do they work?
3. What is the online behavior of your target market?
When are they online? What social network sites do they frequent and why? How often do they frequent them? Do they read blogs? Do they prefer video, audio, text or all of the above?
4. What language does your ideal customer talk in?
What is the tone of their conversations? Are they more casual or formal? Are they using simple language or more complex? Do they use acronyms or will they be confused by them? Do they talk the same language and in the same tone of which you have been speaking to them?
5. What problems does your target market have and how can you help them solve them?
What keeps your ideal customer up at night? How can you help them sleep better? How can you help them solve their problems so they can focus on their core business
6. What are the core benefits you offer to your ideal customer?
How can you help them drive higher efficiencies in their life or business? How can you help them achieve more? How will they benefit in purchasing your products or services
7. What core benefits do you offer that are different than what your competitors offer or what they can get from replacement products or services?
What do you offer that is unique? How is your product or service more valuable than the others? What can you do to drive higher value in the eye of your ideal customer?
8. What can you offer your ideal customer for free to attract them to you and your brand?
One of the best things you can do to grow a Facebook community is to share your best content. Don’t hold back. What information can you share with them to help them meet their business or life goals? You can provide free blog posts, downloadable worksheets or white papers. You can offer training in the form of video, audio or a combination of both.
9. How will you measure success?
It is imperative that you set goals and metrics for how you will measure results. How will you know if you were successful if you don’t know what successful looks like? Truth is you won’t.
10. When all else fails, ask your community.
If you struggle with the answers to any of the above questions, try asking your community for answers. People love to answer questions. If you don’t know what they want, ask them. If you don’t know what problems they need solved, ask them. If you don’t know what keeps them up at night or how you can help them, ask them.
Thoughts on this? Any areas that you would recommend adding?
Do you ever feel like you are herding cats when it comes to generating engagement on your Facebook business page? Do you feel like the lead cat trainer trying to round up and motivate a pack of sleepy, bored or even aggravated cats?
At every turn and Facebook page load, users are getting bombarded with information and requests to click, like, follow and share information with their friends and colleagues.
The clicks, likes, follows and shares are starting to be earned by only the most engaging, interesting and inspiring brands. It’s becoming more and more difficult for brands to keep Facebook fans engaged as the competition is getting fierce to capture the mind, hearts and attention of Facebook users.
Marketers must find a way to rise above the crowd.
The truth is there are many things you can do to rise above the crowd when it comes to Facebook marketing. One of the best ways to do such is to get into the head of your Facebook community members and focus on activities you know will increase engagement.
A great way to increase engagement is to increase your use of photos. A recent study by HubSpot showed that photos on Facebook pages received 53% more likes than the average post. In addition HubSpot found that photo posts attracted 104% more comments than the average post.
You may be thinking, “well I already post photos to Facebook daily.” That is great if you are already using photos as an integrated component of your Facebook marketing strategy. The purpose of this post is to challenge you to think out of your box. I want you to think deeper than a simple post to your Facebook timeline. Remember, we want to rise above the crowd, right?
Did you know that 45 million photos are uploaded to Instagram every day? That’s a lot of photos.
The chances are high that your Facebook fans are taking photos and uploading them online.
Why not encourage them to do such as part of a contest on your Facebook page?
Although this is easy to do with products such as TabSite, the truth is most brands and thought leaders are not taking the time to implement such marketing strategies. They may not understand the Facebook terms and conditions and therefore shy away from contests. Or they may not even know that it’s possible to do a Facebook contest which involves fans uploading photos.
Whatever the reason may be that the crowd of average marketers is not taking advantage of unique marketing strategies such as photo contests, the good news is that you can. You can leverage quality contests inclusive of photos to increase engagement in a way that is unique, inspiring and fun for your community.
I’ll be hosting a live webinar this Friday, June 28th with tips and tricks to teach you exactly how you can implement and leverage photo contests to increase engagement. I’ll teach you how easy it is to create your contest, implement it quickly and generate the necessary awareness and interest in the contest to drive real results.
Included in the webinar will be a Question and Answer time for any of your Facebook Marketing questions!
BONUS: One attendee will be randomly chosen to win a Free for Life TabSite Gold Plan, a $190/year value.
All registrants will be emailed a video replay link of the live event after the webinar. Register today!
One of the top questions we receive from customers of all kinds is “what do I put on a Facebook tab?”
The answer is easy if you know the right answers to a few of the most important questions to be successful online, offline and in business.
How you use Facebook and what information you put on your tabs for your audience to devour depends on your audience, their needs and your business goals.
What you need to know:
All of these questions can impact the answer for “what goes on my Facebook business page? ”
Tabsite just launched the new Facebook Website Resizer engagement application. You can check it out here ->> Tabsite Website Resizer Application Announcement. In summary it enables you to very quickly grab a web page from your existing website and embed it into Facebook in a matter of minutes. Check out this guest blog post and video tutorial from Pam Moore of Marketing Nutz, where she shows you how easily this can be done in 10 minutes!
Below are 20 ideas to rock out your Facebook business page with our new website resizer application.
Your Turn
What ideas do you have? What unique ways are you using Facebook for business?