Tag Archives: facebook promotion policy

Facebook Announces Changes to Contest Promotion Policy

facebook-changeThe Facebook Contest Promotion Policy Change:

Running a Facebook promotion giveaway can now be as simple as asking for a Like, comment, or message on post.

Here’s the key update from Facebook:

We’ve updated our Pages Terms in order to make it easier for businesses of all sizes to create and administer promotions on Facebook. Here’s what Page administrators need to know:

We’ve removed the requirement that promotions on Facebook only be administered through apps…

Now, promotions may be administered on Page Timelines and in apps on Facebook.

What this means for Page Admins Like You:

Quick and Basic promotions can be run.

If you want to go fast and go solo, you now can. For example, businesses can now:

  • Allow entries by having users post on the Page or comment/like a Page post
  • Allow entries by having users message the Page
  • Utilize liking as a voting mechanism”

You can quickly push out a simple promotion if you desire. Simply create a post requiring people to Like, Comment, or Message you for a chance to win. Then you will need to select a winner randomly from those who have completed the task and announce the winner. There is no tool to select the random winner or review the entries, simply the comments on your post.

Facebook’s only requirement is that you include in your post their terms outlined here:

1. If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:

a. The official rules;
b. Offer terms and eligibility requirements (ex: age and residency restrictions); and
c. Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals)
2. Promotions on Facebook must include the following:
a. A complete release of Facebook by each entrant or participant.
b. Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.

So be sure to include this in your post/image.

Need more help in managing entries, picking winners, and deploying? TabSite can help!

Early Example

From Grandma Mary on Facebook…

Not sure she has the disclaimers outlined but we’ll give Grandma a break as she rolled this out quick!

Marketing Takeaways

1. Go Quick and Solo

If you want to quickly push out a basic promotion, simply create a post and push it out. This can be a way to boost engagement. This opportunity comes on the heels of Facebook outlining some new guidelines on posts being “quality” and not “spammy” so we’ll have to see how they enforce post types that ask for Likes.

2. Go Deeper and Together

If you want to harness the experience for the user deeper and richer, and gather more data such as email addresses for future email marketing, then a third party tab app like TabSite can offer you that value.

If you want complete tools provided such as initial terms offered, disclaimers provided, random winner selector tools included, and vote monitoring for fairness, then a app can provide the peace of mind and advanced tools at your fingertips.

As well, if you want to offer a cross platform contest to leverage communities on another social network, then Instagram Contests on Facebook or a Pinterest and Facebook Pin Deal can offer value and uniqueness to utilize a promotion that integrates two or more social networks. Additionally, further design control and options to brand and customize the experience further than a news feed post, offers companies a way to tailor the promotion inline with their larger marketing efforts.

3. Other Apps Add Value

Other apps are still necessary and helpful for creating Facebook page tabs that are not contest related. Examples would be landing tabs for ads, product features, ebook downloads for lead nurturing, newsletter signup for email lists, and e-commerce for simple on Facebook purchases.


4. Integrated Marketing Still Rules

Quick promos can be of value as a fast and easy way to create some buzz. A key, however, is avoiding RAMS (Random Acts of Marketing), and having a plan for how each piece of your marketing fits cohesively together to accomplish your objectives. A promotion is a single tool, it is not a marketing strategy.

That a quick overview of this new Facebook change.

We’ll post more as we see how Facebook handles types of posts and if their actions give any further clarity to what types of posts are considered quality promotions versus spammy, low-quality ones.

Timeline contests are very basic, and come with less features and safety mechanisms.  Spam, people editing comments,  lack of Admins being able to pre-approve of comments etc. can all be issues with the new, looser rules with Timeline contests.  Tab Contests continue to offer a more complete range of tools for businesses to brand contests and capture leads such as email addresseson tabs.  Each contest type can have its place, it all depends on needs, goals, and overall marketing strategy objectives.

5 Benefits of using a Third Party App for your Facebook Contest

Savvy brands and retailers know that social media, and particularly Facebook, are key locations for businesses to actively engage potential and current customers.

5 benefits of third party facebook appsBusiness has shifted. Social is here to stay.  No longer is simply “Getting to the first page in Google” the primary goal.  Now a key objective is that marketers must reach out via social media, and connect with their audience.

With Facebook being a key location to engage your community, businesses need to be asking themselves questions like this:

What are we doing on Facebook to engage our audience and invite consumers into our social community?

One method to extend your reach and invite others to become of a fan of your Facebook Page is to offer a promotion.  A promotion can be a coupon, a deal offer, a sweepstakes, or a contest.

Promotions offer a fun way to reach more users and to begin the process of connecting with a larger audience that can become customers and loyal fans. 

Try TabSite

Here are 5 benefits of using a 3rd Party App to run your Facebook Promotion

1. Ensures Facebook Promotion Compliance

Facebook has a promotion policy that must be followed.  

If this is ignored, pages leave themselves open to possibly being shutdown by Facebook.  Pages cannot simply run a promotion in the news feed telling fans to comment on a post and a winner will be chosen. See Breaking Facebook’s Rules for examples of what NOT to do.

Facebook outlines a number of details including specifically that to comply, a page must use and host the Facebook page contest on a third-party App.  TabSite offers a solution to make promotions on Facebook fully Facebook policy compliant. We call them Engagement Apps.  

Apps like TabSite can host and use the Facebook mechanisms such as “Share with a Friend” as part of the deal access process because this is done on the app.  3rd Party Apps offer peace of mind!

2. Apps Add Viral Tools for Greater Reach

Apps like TabSite’s Sweepstakes Plus for Facebook Pages offer Page Managers a powerful way to employ Word of Mouth (WOM) marketing.  Basically, the tool incentivize’s fans with ability to add more entries to their name by sharing the offer with their friends.  So friends share with friends, and more people connect to your Facebook Page!

Items like sharing with a friend, pinning on Pinterest, or adding a image with a #hashtag on Instagram are all examples of requiring something of the entrant that spreads the word further and then rewarding them with a offer, entry, or more entries for doing so.  The power is that with the right incentive, fans are motivated to get the word out!

See Pet Store Testimony of Facebook Community Engagement Growth.

3. Like Gating option Grows Fan Base

The technique of gating a tab content or entry until a fan “Likes” the page is alive and well.  Like Gating (or fan gating) is the mechanism of requiring visitors to “Like” the fan page and then the content/form to enter is revealed to them.

Like Gates are accepted and common, and the value to a Page is the ability to grow one’s community.  Of course, after the Like the new fan needs to be further nurtured to become a active part of the community and ultimately a customer of the brand.


Third Party Apps offer features such as Like Gating so that any business can create a tab with a Like Gate in a simple and easy method without needing to know how to code at all.

See Case Study from Photographer Photo Contest.

4. Lots of Features – No Development and Programming Costs

Another key advantage for small and medium sized businesses is the fact that third party apps like TabSite make it easy and affordable to run a powerful Facebook marketing promotion.  Using a good 3rd party app means that anyone from the owner to the marketing department can setup and deploy the contest.  No web developer and advanced programming is needed.

users do not need to know a line of HTML coding to setup and deploy a Photo Contest on Facebook for instance.  For as little as $19 a company can setup and run a full-featured, engaging contest on Facebook.

5. Grow your Email Marketing List

Email marketing is still alive and well!  Smart marketers know that it takes multiple points of contact with a company before most consumers are ready to make a purchase.  If a company runs a contest on their Facebook page and uses a integrated tool to allow the entrant to opt-in to the email list of the company, this provides a ongoing means for the company to reach out to the person.

The concept is simple, offer a deal that a user wants to get, then also offer as part of that the ability to join the email list.


TabSite is a third-party app that conducts all the promotion features on a tab and therefore is a safe and secure platform to use in running Facebook contests on a page.

A Facebook promotion can be an important tool for building community and exposure. Any time is a good time to launch one, but every day you delay it is a missed chance to excite and grow your audience.



3 Contests that Break Facebook’s Rules – How Not to Put your Promotion at Risk

Contests and promotions are fun!

facebook-promo-policy-play-within-rulesPeople love opportunities to win and social networking sites like Facebook provide a great way for businesses to connect with their fans and related community.  Contests, special offers, and promotions enable companies to “socialize” with current and potential customers, providing a means of fun, building loyalty, and a method to reach new people, all of which can contribute to business growth.

[UPDATE Sept. 2013 – Facebook changes contest rules and YOU CAN run contests in the News Feed.  See information and see tools by TabSite to help you with Timeline Contests in News Feed.]

The key, however, is to make sure your promotion “plays within the rules” that Facebook has set so that your Facebook Page is never at risk of being shut-down by Facebook.

Often times on this blog we write about what “YOU NEED TO DO” to comply with Facebook’s promotion policy but in this post we’ll show you the flip-side of what “NOT TO DO“.

Our intent is to continue to educate our community so that your business or organization can navigate the social waters and use interactive and engaging tools like contests with full confidence that your safe and abiding by Facebook policy so there is no fear of your page being shutdown.

3 Contest Promotions That Break Facebook’s Rules

Example #1:  “Like” and “Share” to Enter Promotion No No

contest-offer-news-feedAt left is a promotion that was run on Facebook that violates a number of Facebook’s Promotion Policies and which means the page could be shutdown or removed at any time.

  • The promotion is not being hosted within a App on Facebook (Page App or Canvas App)
  • It does not have a separate entry mechanism but is using the standard News Feed functions of Like and Share per post as the entry method.
  • We could name more but we’ll get to some of those additional reasons below.

Example of No No #2:  Caption Contest in the News Feed


This is a real example of a “caption contest” that was run in the Facebook News Feed.  This form of contest is against Facebook Promotion Policy for a number of reasons including:

  • It is not being run in the News Feed and not hosted within a App on Facebook (Page App or Canvas App)
  • There is no “release of Facebook” option for participants to agree to
  • There is no disclaimer that the promotion is in no way sponsored by, endorsed, or administered by Facebook.

Example 3 No No:  News Feed Winner Announcement

contest-announce-on-fbThis is another example of “what not to do.”  This page is breaking Facebook Promotion Policy by:

  • Entering is based solely on “Liking” the page in the News Feed.
  • Announcing the winner and soliciting winner action on the Page News Feed.
  • Like the others before, there was no “release of Facebook” option for participants to agree to
  • No 3rd Party App was used to host the contest on the Page.

How could you run something similar to the above but that meets Facebook Policy?

Boost-box-light-blueGlad you asked!

First thing you need is a tab or canvas app for your page.  This is what providers like us offer you!  Then you can use one of our specific Engagement Apps with a Like Gate active on the tab.  This requires visitors to Like the Page, which is within Facebook policy since all these functions take place on a tab app.

Then, depending on the app selected, you can have users enter their name and e-mail to enter, or have them submit a photo for a photo contest where visitors vote on the best one, etc.  There are loads of options.  Below is a recent Facebook Sweepstakes by Linksys and also a Photo Contest with fan voting by a shopping center.




Read the full Facebook Promotion Policy here.  The key points include:

  •  Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App.

Promotions on Facebook must include the following:

        • A complete release of Facebook by each entrant or participant.
  • Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
  • Disclosure that the participant is providing information to [disclose recipient(s) of information] and not to Facebook.
  • You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.
  • You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.
  • You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.
  • You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages.

Want to keep it simple and use tools that enable your Page to run a contest that meets all Facebook Page promotion policies?  Use TabSite.