Do you ever feel like you are herding cats when it comes to generating engagement on your Facebook business page? Do you feel like the lead cat trainer trying to round up and motivate a pack of sleepy, bored or even aggravated cats?
At every turn and Facebook page load, users are getting bombarded with information and requests to click, like, follow and share information with their friends and colleagues.
The clicks, likes, follows and shares are starting to be earned by only the most engaging, interesting and inspiring brands. It’s becoming more and more difficult for brands to keep Facebook fans engaged as the competition is getting fierce to capture the mind, hearts and attention of Facebook users.
Marketers must find a way to rise above the crowd.
Time to Rise Above the Crowd
The truth is there are many things you can do to rise above the crowd when it comes to Facebook marketing. One of the best ways to do such is to get into the head of your Facebook community members and focus on activities you know will increase engagement.
A great way to increase engagement is to increase your use of photos. A recent study by HubSpot showed that photos on Facebook pages received 53% more likes than the average post. In addition HubSpot found that photo posts attracted 104% more comments than the average post.
You may be thinking, “well I already post photos to Facebook daily.” That is great if you are already using photos as an integrated component of your Facebook marketing strategy. The purpose of this post is to challenge you to think out of your box. I want you to think deeper than a simple post to your Facebook timeline. Remember, we want to rise above the crowd, right?
Did you know that 45 million photos are uploaded to Instagram every day? That’s a lot of photos.
The chances are high that your Facebook fans are taking photos and uploading them online.
Why not encourage them to do such as part of a contest on your Facebook page?
Although this is easy to do with products such as TabSite, the truth is most brands and thought leaders are not taking the time to implement such marketing strategies. They may not understand the Facebook terms and conditions and therefore shy away from contests. Or they may not even know that it’s possible to do a Facebook contest which involves fans uploading photos.
Whatever the reason may be that the crowd of average marketers is not taking advantage of unique marketing strategies such as photo contests, the good news is that you can. You can leverage quality contests inclusive of photos to increase engagement in a way that is unique, inspiring and fun for your community.
Learn How to Implement a Facebook Photo Contest By Next Week!
I’ll be hosting a live webinar this Friday, June 28th with tips and tricks to teach you exactly how you can implement and leverage photo contests to increase engagement. I’ll teach you how easy it is to create your contest, implement it quickly and generate the necessary awareness and interest in the contest to drive real results.
Come away with direct information on:
- Setup of a Contest Photo App for Facebook
- Best practices for Promoting the Facebook Page Contest
- Tips for Posting and Sharing on additonal Social Networks
- Specific checklist on how to maximize communication about the promotion before, during, and after the event
Included in the webinar will be a Question and Answer time for any of your Facebook Marketing questions!
BONUS: One attendee will be randomly chosen to win a Free for Life TabSite Gold Plan, a $190/year value.
- WHEN: Friday, June 28 12:00-1:00 p.m. EDT (9 a.m. PDT / 5 p.m. London)
- COST: Free
- VENUE: Online via GotoWebinar
- TYPE: Live demo, examples, and key takeaway points
- PRESENTER: Mike Gingerich, TabSite Co-founder
All registrants will be emailed a video replay link of the live event after the webinar. Register today!