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8 Popular Questions Answered About The New Facebook Page Layout 2014

Keri Jaehnig of Idea Girl Media showcases 8 Popular Questions Answered About The New Facebook Page Layout 2014 for TabSite

Keri Jaehnig of Idea Girl Media showcases 8 Popular Questions Answered About The New Facebook Page Layout 2014 for TabSite

Looking for answers to all the hot questions regarding the new Facebook Page Layout 2014?

It’s true – Facebook moved our cheese in March 2014 with a new Facebook Page layout.

They promised a quick, yet gradual rollout to all Facebook Pages.  Of course, it’s never fast enough for marketers eager to get started!

The initial snapshot of the new Facebook page layout was cool – They answered some long-time requests.  For many the one-column Timeline was great news.  But on the other hand, applications and components Facebook Page admins valued for years were seemingly moved, displaced, and even scrambled.

The location of Facebook tabs, for one.

You have probably seen some converted pages, and may have even become nervous trying to figure out how the conversion will go for your Facebook Page.

Lets put your mind at ease about this new Facebook Page layout for business, shall we? 

Eight Popular Questions Answered About The New Facebook Page Layout 2014

1. How can I apply the new Facebook Page layout to my own Facebook Page?  My friend’s page has already been updated, and I find it a lot more practical.

Some Facebook Page admins saw buttons to click inviting them to be added to the update list.  This was suppose to get you on the list to step ahead of other Facebook Pages for the conversion to occur.  Others did not see this button.  Yet that did not necessarily keep their Facebook Page from being updated to the new Facebook Page layout!

Facebook did provide dates to admins when their Facebook Page would be viewable in the new format to all users.  Some at the end of May 2014, others with June 6, June 13, and possibly other dates.

The short answer is that this is a gradual rollout and your Page will have the new Facebook Page layout eventually.  (hopefully soon)  🙂

2. Is it possible to go back to the “old” format?

Keri Jaehnig of Idea Girl Media explains for TabSite how highlighted posts work on the new Facebook page layout 2014

Unfortunately, there is no way to go back – The new format is the new reality.

It may take a little getting used to at first, but after a few weeks, you should come to enjoy the new
Facebook Page layout.

Like with other Facebook changes, you need to adapt and learn to maximize the “new”!

3.  I really dislike how highlighted posts do not appear across my entire Facebook Page in this new layout.  Help?

Highlighted posts will not stretch across the entire page as they did before.

You will continue to see the blue ribbon and white star in the upper right of a highlighted post.  However, now that the Timeline is one column, the post will remain it’s regular size on the page with the new Facebook Page layout.

4.  How do I use Facebook as my Page?

Very important question!  No one wants to lose the ability to network as their brand name and interact as their Facebook Page.

Where there used to be a few options of changing this setting.  But the Admin panel functions are located “under the hood” now, and the option under “edit” above the Facebook Page cover is not there anymore.

Keri jaehnig of Idea Girl Media partners with TabSite to provide answers to the most popular questions asked about the new Facebook Page Layout 2014It appears the best way to log in as your Facebook Page is in the upper right hand corner of your screen in the blue strip to the right of your name.  The graphic points this out well.  Note that once you head back to log in as yourself, or another Facebook Page, you are immediately directed to that location on Facebook.

5. My Facebook Page is now only showing three reviews and prior to the new layout we had many, and were able to scroll down to read them.  How can I read the reviews under the star ratings?

As the new Facebook Pages layout rolls out, this is one area that will probably see tweaking for some time.

There has been talk of hopeful star rating available to all pages.  Others think that the reviews button will be added back in and we’ll be able to scroll through a list as we could before.  We’ll have to stay tuned to what Facebook does here.

Reviews are online equity, and you want to be sure you record them in some way that gives you continued access and see nothing that happens with any future Facebook adjustments hinders that.

Tip: While you may still be able to access the “old” Facebook Page format, record those reviews in text and image format so you can use them in a variety of ways into the future.

As we see here at the Petopia Facebook Page, hovering over the stars gives you a view of how their star rating are broken down.

Keri Jaehnig of Idea Girl Media shows readers of TabSite how the reviews function works on the new Facebook page Layout 2014

By clicking the stars you are led to a different Reviews page where all the reviews are journaled, along with any comments from the Facebook Page Admin and other users.

Keri Jaehnig of Idea Girl Media explains how Reviews work on the new Facebook Page Layout 2014 for TabSite

6. Will the message button still be there?

Great news – If you have enabled the Direct Messages function on your Facebook Page, it’s still there with the new Facebook Page layout!  In addition, the buttons you were used to seeing there are still the same.

Keri Jaehnig of Idea Girl Media provides examples for TabSite on how the direct message and scheduler features work on the new Facebook Page Layout 2014A fun bonus: If you use the Facebook scheduler to schedule posts for your page, just below the box where you can post a status update directly to your page, you get a snippet summary of the number of scheduled posts ready for your page, and the time when the next scheduled post is due to be released to your Facebook Page.

7. What about Facebook Apps And Tabs?

This is perhaps the most talked about regarding the new Facebook Page layout 2014!

With the new Facebook Page layout, tabs are assigned new options.  In some ways, they get even more visibility.  Regardless, it’s to your advantage to be strategic.

NOTE: All tabs connected to your Facebook Page and in active mode will be visible to viewers of your page.  This is different than the previous limit of twelve viewable apps.

Keri Jaehnig of Idea Girl Media explains the Tabs functions for TabSite on the new Facebook Page layout 2014

Facebook Tabs will appear in the white strip below your Facebook Page Timeline Cover – Four seen in the strip, and then the rest in a pull down menu when you click “more.”  When you click to “Manage Tabs: you can drag and drop their order.  This, in turn, is what determines which Tabs are identified in that white strip.

You will also see Facebook Apps in he left column on your Facebook Page.  The default setting will let you see these under the “People” and “About” sections in that left column.

Keri Jaehnig of Idea Girl Media explains for TabSite how tabs appear on the new Facebook Page layout 2014Notice that you can still use customized icons – For the first three in your preferred order.  The size of these thumbnails is 111 x 74, just as before.

Click here for: New Facebook Page layout dimensions.  Keep in mind that simple and clear is best for the image information on your Facebook Tabs.

8. Can I control the order of the boxes on the left?

Yes! You can customize the way your Facebook Fans will see the left column on your new Facebook Page layout!

Keri Jaehnig of Idea Girl Media shows you how to manage sections in the left column of your new Facebook Page Layout 2014 for TabSiteAt the top of any of the sections in that left column, hover over the area just to the left of the arrow.  The option to “Manage Sections” will appear.  Click this, and you will see a pop-up box that looks like this:

Keri Jaehnig of Idea Girl Media showcases the drag and drop features for managing sections in the left column of the new Facebook layout 2014 for TabSiteThe top two categories will not move, but you can drag and drop the others to your preference.  In doing this, think of what material you want your Facebook Page visitors to find first, and what is most important for them to be attracted to.  Put that as high as you can in the order.

Once you have these sections where you want them you have then customized your own new Facebook Page layout!  Cool, huh?

BONUS TIPS For Navigating The New Facebook Page Layout 2014

As Facebook adjusts and tweaks the new Facebook Page layout, we will probably find or have access to additional features we did not at first.

Tip:  When you click the arrow at the right of your left column section headers, you are led to an insights screen for that category for your Facebook Page.

Tip:  Featured Likes – They do not appear to be featuring the likes you may have checked to feature in your Facebook Page admin panel before the conversion.  Instead, the most recent likes are listed in the “Liked By This Page” section.  This may change as we see improvements.

Tip:  Your Facebook Page Admin panel is available by clicking different buttons now, and insights seem available in more comfortable doses.  Don’t be afraid to “get your fingers dirty” and click to find new ways of accessing your Page’s functions and insights on the new Facebook Page layout.

If you are a social media manager and manage Facebook Pages on the go, you will want to be aware of how Facebook mobile page design changes impact managers, and digital marketing recommendations from the pros for 2014.

Your Turn

The questions answered were submitted by real people just like yourself…

Are there questions you have about the new Facebook Page layout that were not answered above?

What new options are you most looking forward to using on your Facebook Page?

Please share your thoughts in the comments section below!  🙂

6 Ways Restaurants Can Best Use Facebook

Facebook offers EVERY restaurant a great way to stay in touch with their customers and find new ones. The key is in providing timely information and great value.


By offering regular, fun, social information and timely updates via Facebook posts, a page has started well! By then making sure you offer easy access to information, deals, and more RIGHT ON Facebook to would-be customers, restaurants can really benefit. This provides easy, fast, and immediate access and removes barriers of potentially losing fans by transferring them to your website (more on that below).

6 Things Restaurants Should Do on Facebook

1. Post Inspiring Content, Images, and News Regularly

While it could be tempting to offer deals, specials, and more continually, please remember that social media is about building relationships, being social, and offering value. Users are on Facebook to connect and engage with things of interest. Being too salesy all the time will turn fans off. A loyal following and community can only be created if you actively seek out and share valuable content, yours and community related, that inspires, informs, educates and connects.

Post on a regular schedule, such as 2-3 times per day at key times and in a way that invites Likes, Shares, and Comments. Use a mix of post types from status updates to photos of food and short videos of life and times at the restaurant.

NOTE: people are visual and the popularity of Facebook and Pinterest prove that people connect with images. If you want to quickly capture the attention of your fans or followers, add images that are eye-catching and pleasing to the eye. Also, consider using simple tools like Vine and Instagram’s Video tool along with Facebook Video and YouTube as ways to easily create shareable videos that display well on Facebook.

2. Highlight Special Items on the Fan Page Cover Image

Now that Facebook no longer has a text limit of 20% on Cover Images, use the Cover Image regularly as a means of showcasing valuable items like this week’s special, new seasonal offerings, or pictures of the live band, whatever is relevant to your restaurant! This can be changed out weekly or 2x a week. Consider using a Cover Image template to enable you to customize images quickly and be sure to edit the image to include a description and a link when it is posted. Here’s 12 more ideas for creating buzz with your Cover Image.

3. Include a Menu Tab

It’s not rocket science! Let visitors on your Facebook Page know what you got right on Facebook!

Add a tab and add your menu to the tab. Want to save more time? Use the TabSite Website ReSizer and simply add your existing menu from your website to a Facebook tab! Why? It saves time! Update your menu on your website and the tab is updated automatically since it’s the same page, just on Facebook! Website ReSizer allows the powerful advantage of making any website page fit perfectly in a tab.

Then share updates to your menu via a post on Facebook and link to the tab via a Smart URL (mobile friendly) to take visitors direct to the tab!

4. Offer Reservations via a Facebook Tab

Does Friday evening get packed at your hot spot? Do you already offer reservations via your website? Then simply bring it into Facebook for use! Same as the menu tab above, create a tab and use the Website ReSizer app to bring your web reservations page into Facebook for use. Then post about it in the news feed before prime time and get customers used to coming to your page on Facebook to make their reservations! Sweetness!

This adds a great dimension of functionality to your fan page. When people are on Facebook, they want to stay on Facebook, and this allows them to do so by giving them the information and tools right on the Facebook page tab.

5. Use Facebook Check Ins and Check In Deals

Restaurants can have the Check In feature enabled, which is valuable to get extra exposure on Facebook!

Facebook offers quite a variety of page category options. One of the biggest features that any local business should take advantage of is the Check In option.

This will allow users to check into your location, which is helpful for at least two reasons. First, it can raise awareness of your business and location with friends of the user checking in. Second, check ins can be part of Graph Search results, so that if a Facebook user is searching for a restaurant in Chicago that friends have visited, check ins appear in results.

Graph Search result with check-ins of friends listed.

Graph Search result with check-ins of friends listed.

To check or change your Page category, go to the Admin Panel and select Edit Settings. Then go to Basic Information, and find Category at the top of the list.

Check In Deals

A big bonus that Facebook offers is ability for locations with Check In feature to offer a deal for visitors checking in. This is a great way to generate some buzz and get more exposure leading to more customers. (Note: I’ve seen that they are not available in some countries).

What is a Check-in Deal?

A Check-in Deal is a way to offer an incentive to customers to check-in to your business on Facebook with their mobile devices. When they check-in, you can offer any of the following Deals in exchange:

Individual: Offer a discount to an individual for simply checking in.

Loyalty: Offer a discount or freebie for checking in a certain number of times.

Friend: Offer a Deal to groups of friends who check-in together.

Charity: A check-in results in a donation to the specified charity.

Access Deals in your Page Admin area:


Check In Offer Deal Types as Shown in Page Admin

Check In Offer Deal Types as Shown in Page Admin

6. Offer a Special Deal for Email Sign-ups via a Facebook Tab

By adding a Email sign-up tab to your Facebook page and making users aware of it periodically through posts and tips, restaurants grow their email list and then reach potential buyers and sellers via this means as well. This is critical! Email continues to be a primary marketing success method. When it gets into the inbox, it gets attention.

Email marketing continues to provide value to those who use it by creating a routine of regular information and education that is in the inbox! With integration’s for tabs from services like MailChimp and Constant Contact among others, having a custom tab for email sign-ups is a snap! More powerful still than a basic sign-up form is to create incentive by offering some of value, a free guide, offer, or resource, that is the motivator that is shared to encourage users to opt-in.

Deal Download Offer Tab options >>


Together these tips implemented and carried out with regular news feed updates on your restaurant fan page can be a valuable method of marketing to grow more customers!

What about your business? Most of these tips can also apply to other industries as well! Do you have other ideas to add to the mix?