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Guide to Deciding What Type of Facebook Contest (Timeline or App) to Use

The options have increased!  The decisions are now a bit more difficult to make.

Your company wants to increase fans, Likes, Comments, and Leads on your Facebook Page and you know that a contest can help…..

But now, there are more options since Facebook loosened up the promotion policy and allows contests on both the Timeline via a post, and via apps on tabs.

So how can you decide which to use?  Let us help! 

Here’s a guide to deciding between using a Timeline Contest, a App Contest on a tab, or both!

contests

Guide to Deciding: Timeline Contest or Tab App Contest:

Here’s the quick overview:

Timeline Contest is best if:
  • If you want to launch right away (like today!)
  • If you want fast engagement (like’s and comments on a post)
  • If you have no budget at all

A Facebook timeline contest will give you fast engagement and can be deployed quickly.

App Contest hosted on your Facebook page Tab is best if:
  • You want to grow Page likes.  (Offers Like Gate to ensure fans like the Page to access the contest)
  • You want to capture lead information such as email addresses for future marketing
  • You want more design control
  • You want advanced features

A Facebook contest on a tab will give you greater control and better lead capture.

That’s the quick overview.  Yes, TabSite offers both types;

– TabSite’s Timeline Contest app

– TabSite’s Tab app Contest tools

Want more information?  Continue on..

Advantages of a Timeline Contest

  • Quick and easy to setup, simply create a post!
  • Fun way to engage fans & visitors
  • Free to run
  • Runs totally in News Feed where users spend the most time
  • Offers way to increase your Reach and Engagement
  • The more Reach and Engagement, the more potential to grow your community

Disadvantages of a Timeline Contest

  • Cannot collect email addresses
  • Cannot have a Like Gate to ensure entrant Likes your Page
  • The Page cannot re-share the post easily to tell people about the contest multiple times
  • Need to post or link to full rules and the required release of Facebook’s responsibility for the contest, which can be cumbersome to do in a post
  • Without email address, it can be harder to notify the winner

Advantages of a Facebook Tab App Contest

  • As noted, gathering email addresses is significant for future marketing
  • More design and branding control for the contest
  • Can ensure Like Gate is in place so entrants/voters become fans of the page
  • Contest has a “home” on Facebook so it is easy to share and link to for promoting
  • Rules and Terms have simple way to be displayed, viewed, and accessed
  • Great user experience of seeing all entries, voting, and sharing a entry you like
  • Can be accessed on Facebook or also off of Facebook on a web page
  • Can integrate other tools such as a Instagram Image contest

Disadvantages of a Tab App Contest

  • Requires entrants to click from a post to go to the tab
  • Takes more time to setup, add graphics, and customize to deploy
  • Typically is going to cost at least $19-$30+ dollars to run
  • Requires use of the Smart URL to overcome Facebook mobile limitations

That ‘s the low down!  

The TabSite Timeline Contest is a free tool to use.  The  Contest Engagement App  offers a 14 Day Free Trial.

Want a step-by-step guide? Get our FREE eBook!
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