Tag Archives: Fan-Gating

5 Benefits of using a Third Party App for your Facebook Contest

Savvy brands and retailers know that social media, and particularly Facebook, are key locations for businesses to actively engage potential and current customers.

5 benefits of third party facebook appsBusiness has shifted. Social is here to stay.  No longer is simply “Getting to the first page in Google” the primary goal.  Now a key objective is that marketers must reach out via social media, and connect with their audience.

With Facebook being a key location to engage your community, businesses need to be asking themselves questions like this:

What are we doing on Facebook to engage our audience and invite consumers into our social community?

One method to extend your reach and invite others to become of a fan of your Facebook Page is to offer a promotion.  A promotion can be a coupon, a deal offer, a sweepstakes, or a contest.

Promotions offer a fun way to reach more users and to begin the process of connecting with a larger audience that can become customers and loyal fans. 

Try TabSite

Here are 5 benefits of using a 3rd Party App to run your Facebook Promotion

1. Ensures Facebook Promotion Compliance

Facebook has a promotion policy that must be followed.  

If this is ignored, pages leave themselves open to possibly being shutdown by Facebook.  Pages cannot simply run a promotion in the news feed telling fans to comment on a post and a winner will be chosen. See Breaking Facebook’s Rules for examples of what NOT to do.

Facebook outlines a number of details including specifically that to comply, a page must use and host the Facebook page contest on a third-party App.  TabSite offers a solution to make promotions on Facebook fully Facebook policy compliant. We call them Engagement Apps.  

Apps like TabSite can host and use the Facebook mechanisms such as “Share with a Friend” as part of the deal access process because this is done on the app.  3rd Party Apps offer peace of mind!

2. Apps Add Viral Tools for Greater Reach

Apps like TabSite’s Sweepstakes Plus for Facebook Pages offer Page Managers a powerful way to employ Word of Mouth (WOM) marketing.  Basically, the tool incentivize’s fans with ability to add more entries to their name by sharing the offer with their friends.  So friends share with friends, and more people connect to your Facebook Page!

Items like sharing with a friend, pinning on Pinterest, or adding a image with a #hashtag on Instagram are all examples of requiring something of the entrant that spreads the word further and then rewarding them with a offer, entry, or more entries for doing so.  The power is that with the right incentive, fans are motivated to get the word out!

See Pet Store Testimony of Facebook Community Engagement Growth.

3. Like Gating option Grows Fan Base

The technique of gating a tab content or entry until a fan “Likes” the page is alive and well.  Like Gating (or fan gating) is the mechanism of requiring visitors to “Like” the fan page and then the content/form to enter is revealed to them.

Like Gates are accepted and common, and the value to a Page is the ability to grow one’s community.  Of course, after the Like the new fan needs to be further nurtured to become a active part of the community and ultimately a customer of the brand.

likegate-www_facebook_com_cellarmasterwines_app_196809310466979

Third Party Apps offer features such as Like Gating so that any business can create a tab with a Like Gate in a simple and easy method without needing to know how to code at all.

See Case Study from Photographer Photo Contest.

4. Lots of Features – No Development and Programming Costs

Another key advantage for small and medium sized businesses is the fact that third party apps like TabSite make it easy and affordable to run a powerful Facebook marketing promotion.  Using a good 3rd party app means that anyone from the owner to the marketing department can setup and deploy the contest.  No web developer and advanced programming is needed.

users do not need to know a line of HTML coding to setup and deploy a Photo Contest on Facebook for instance.  For as little as $19 a company can setup and run a full-featured, engaging contest on Facebook.

5. Grow your Email Marketing List

Email marketing is still alive and well!  Smart marketers know that it takes multiple points of contact with a company before most consumers are ready to make a purchase.  If a company runs a contest on their Facebook page and uses a integrated tool to allow the entrant to opt-in to the email list of the company, this provides a ongoing means for the company to reach out to the person.

The concept is simple, offer a deal that a user wants to get, then also offer as part of that the ability to join the email list.

www.tabsite.com 

TabSite is a third-party app that conducts all the promotion features on a tab and therefore is a safe and secure platform to use in running Facebook contests on a page.

A Facebook promotion can be an important tool for building community and exposure. Any time is a good time to launch one, but every day you delay it is a missed chance to excite and grow your audience.

 

 

TabSite Like-Gate Video Tutorial for fan-gating setup

TabSite | Fan Page PlatformTabSite_Blue_icon.jpg
Video Tutorial

Updated 12/22/11


Like-Gate from TabSite – Easy Fan-Gating with Power!

Like-Gate from TabSite – Easy Fan-Gating with Power!

 

TabSite’s Like-Gate for Drag N Build tabs exponentially improves upon the existing ‘reveal tab’ image option for Fan-Gating.  The non-fan, Fan-Gating feature allows TabSite users to go beyond just loading an image and allows users complete access to the TabSite suite of tools and widgets to customize a Reveal Tab (fan-gating tab) to display to new visitors who have not yet “Liked” the Page.

Like Gate is available to all Gold & Platinum Plan TabSite users and is the recommended solution to create custom content only shown to new visitors.  All features of TabSite are available to use in the Like-Gate builder area. 

NOTE: With Engagement Apps, Like Gate is a image setup in the setup process per Engagement Tab.

This means you can add a video if you wish, a special text message, images, or use other widget tools like a PhotoShow for just the Like Gate.  This exponentially expands the capability for TabSite users to give a custom message to new visitors via a reveal tab (Fan-Gating).

Fan-Gating is setup “per tab”, meaning you would need to open a tab in the TabSite Manager and then click “My Sub-Pages” to access the Like-Gate for that tab.

This would open a Like-Gate content area for you to add/create the content for your fan-gating Like-Gate for that tab.  

Step 1:

Open the tab you want to add Like Gate to.  

 

Step 2: 

On that tab, go to the “My Sub-Pages” link and select “Like Gate” from the drop down.  This opens the Like Gate area where you create your content for the Like Gate (content that you want the non-fan to see upon clicking the tab.)

Step 3: 

Click “Save” to save the page or “Save and Publish” to save the Like Gate content and to make it active.

Step 4:

Click on the tab again and this opens the default page for that tab.  This is the content area a  visitor see’s after going through the Like Gate and Liking your page.  Finish this content and “Save”.  Use “Save and Publish” to make this content live.

If the tab is not on the Facebook Page, click the Pencil next to the tab name in the TabSite Manager and select “Add to Page” from the drop down.

 

Like-Gate-Timeline-designed.png

 

like-gate-my-sub-pages.png

 

Click “Save & Publish”  from the “Save” drop down at any time while working on your Like Gate to save your work and make it active (published).

 

You can also access the Like Gate per tab by going to My Sub-Pages, then “Open Sub-Page” view and “Like-Gate” link is at the top of the box as shown below.  This is also where you can turn on/off “yes/no” the Like-Gate to be active or not active.  Green light is active, red light is non-active. (SEE BELOW)

like-gate-in-my-sub-page.png

 

Upgrade Today!  www.TabSite.com

See the TabSite Like-Gate (fan-gating solution) in action in this Video Tutorial (Click video to enlarge if needed.)


/p>

Like Gate – The Powerful Fan-Gating tool from TabSite

www.TabSite.com

 

 

TabSite Launches new Like-Gate Feature Improving Fan-Gating

TabSite | Fan Page PlatformTabSite_Blue_icon.jpg
Press Release
August 30, 2011

 

Like-Gate from TabSite – Pure Fan-Gating Power!

TabSite is excited to announce the release of a new feature for Gold Plan TabSite users that exponentially improves upon the existing ‘reveal tab’ image option for Fan-Gating.  The new non-fan, Fan-Gate feature allows TabSite users to go beyond just loading an image and allows users complete access to the TabSite suite of tools and widgets to customize a Reveal Tab (fan-gating tab) to display to new visitors who have not yet “Liked” the Page.

The new feature radically advances past the current Non-Fan Fan-Gate image option so much so that we gave it a new name, “LIKE GATE.”  The NEW Like Gate is available to all Gold Plan TabSite users and is the recommended solution to create custom content only shown to new visitors.

All features of TabSite are available to use in the new Like-Gate!  This means you can add a video if you wish, a special text message, images, or use other widget tools like a PhotoShow for just the Like Gate.  This exponentially expands the capability for TabSite users to give a custom message to new visitors via a reveal tab (Fan-Gating).

See Like-Gate in action!

The new Like-Gate (for Fan-Gating) is accessed in the page manager area under “My Sub-Pages.”

Like-Gate1-517.png

 

While on the tab you want to create a Like-Gate for, open the My Sub-Pages view and “Like-Gate” is at the top of the box as shown below:

Like-Gate-update.jpg

 

Click the “Like-Gate” link to open this page where you have access to the full suite of TabSite widgets.

Like-Gate3-515.png

 

Create your Like-Gate reveal tab with any of the TabSite features you want!  This gives you great ability to create a powerful presentation to new visitors to engage them to opt-in to “Like” your page!  Fan-Gating will never be the same again!

Like-Gate-4.png

Reminder: Like-Gate is available to Gold Plan users of TabSite and replaces the older, simple Fan-Gating feature.

Upgrade Today!  www.TabSite.com

TabSite Adds Non-Fan Fan-Gating Feature

UPDATE: August 2011 TabSite upgrades Fan-Gate to new full featured Like-Gate

 

How does one acquire more “Likes” on their Facebook Fan Page?LargeLike.jpg

TabSite has the solution with our Fan-Gating tool!

Now when you set your default Landing Tab on Facebook to a TabSite tab, you can show Non-Fans one introductory message, and then only when they “Like” the page do they get to see “Fan” content.  This is called “Fan-Gating”.

Here’s how to take advantage of this innovative new Fan-Gating feature in 3 simple steps…

  1. Upgrade your account to Gold, as this new Fan-Gating feature is only available for Gold Users.
  2. In your TabSite Manager area, click the pencil on the Top Level tab that you want to add your Non-Fan image to and then click on “Add Non-Fan Image.”

  3. NonFan_drop_down.jpg 

  4. When the “Edit Non-Fan Image” pop-up appears, enable your Non-Fan Image, Select New Image for your image manager, and then click the Update Non-fan Page Settings.

edit_nonfan.jpg

You are now ready to entice Facebook users with FAN ONLY content on your TabSite.

When a potential Fan visits your Facebook Fan Page, they will see the Fan-Gating image instead of the content. A message will tell them they need to become a Fan of your Facebook Fan Page to see the content. Once your new Fan clicks the Like button, the TabSite Non-Fan Image disappears.

Remember, to use the the Non-Fan Image feature on your Facebook Fan Page, your TabSite membership level must be Gold.

Upgrade now and take advantage of all that TabSite has to offer for your Facebook Fan Page!

No More Static FBML, NO PROBLEM!  TabSite is all iframes!