Gen Z and Millennials may be digital natives, but Gen X and baby boomers have grown comfortable with using the internet as well. Reach these generations with the following tips:

Gen X

Born from 1965 to 1976, Gen Xers spend more time on social media than millennials do. They download and stream videos a lot.

They have a large disposable income, so they’re willing to spend for comfort, which is something they value. But they’re busy people, so straightforward approach works best for them. Use visual content and direct links to websites to grab their attention.

Baby Boomers

Baby boomers were born between 1946 and 1964. Only 58% have a smartphone, but those who do prefer to spend time most time on Facebook.

They’re opinionated, so they’re not shy about speaking up. Engage them with interactive content like quizzes and polls. Get them to talk by asking for their views.

Once again thanks to our friends at CitiPost Mail for this interesting and informative infographic.