On a typical Google search engine result page, which results stand out the most? These answers might surprise you:
Organic listings
The top organic listing gets almost 33% of the clicks, while the top four get 63%. It isn’t enough to get on the first page; you have to get a slot in the top four results.
Local listings
As high as 76% looked at local listings above organic listings. While only 38% looked at the local listings below organic listings. Again, it’s proof that placement matters. When it comes to listings, the higher up, the better.
Sponsored ads
They may be near the top of the page, but they get only 9.9% of page clicks. But don’t ditch the ads in spite of the low stats. The AdWords program offers a pay-per-click option in which you pay for engagement and not ad displays.
Thanks to our friends at Meditative for this interesting infographic.
