This great infographic comes to us from our friends at the DailyInfographic.
Through AdWords, businesses can advertise their products and services on Google.
They bid on keywords relevant to their niche, and their ads will appear alongside organic search results. The competitive keywords are priced higher, but businesses can bid on long tail keywords not only for their lower prices but also for the better-targeted audience.
The good thing about AdWords is that it’s a pay-per-click advertising program.
Businesses pay each time someone clicks on the ads, not each time the ads appear.
To maximize AdWords, businesses should determine which match type they should use.
There are 3 match types on Google: phrase, broad, and exact. Phrase refers to searches that include whole phrases, broad refers to searches centered around a keyword idea, and exact refers to searches for only a keyword idea. In general, exact has the cheapest cost per click but the highest conversion rate.
This is an awesome infographic on social media network ad sizes from our friends at Bannersnack.com
Expert use of ads on social media involves understanding these tips and tricks.
- Make sure your ad has a clear call to action
- 20% of your ad can be text. The rest should be a high-resolution image that conveys your brand personality.
- Make your ads compelling
- Test your cards frequently
- Give your audience a reason to pay attention to your ad
- Monitor your ad’s click through rate
- Keep your ad actionable
- Monitor comments and posts
Rock em Sock em Robots help to illustrate Facebook ads vs. Google ads.
- Reach – Google comes out swinging with a better reach … approx 90% of all internet users.
- Targeting Options – Facebook throws an uppercut to Google’s chin with the amazing and extensive demographics to focus ad audience targeting so that people who are likely to purchase are the people that receive the ads.
- Mobile Advertising – Google comes back with a crippling gut punch by being more mobile ad friendly.
- ROI – Facebook and Google are trading punches as this really depends on how well your ads are created and placed, which can be a function of the person placing the ad and not the ad service. But with Facebook’s tight ad targeting ability, it’s landing a few more punches and getting more points.
The Winner! We like Facebook marketing. It has great demographics that allow you to reach the people that have demonstrated an interest in your product or service, so your ROI is higher. But don’t exclude Google, for mobile ads and immediate sales.
Infographic by our friends at WishPond