Tag Archives: graphic design

Tips and Considerations When Choosing a Typeface

With such a wide selection of typefaces, it’s no wonder why designers can have a hard time choosing what to use for a specific project. But to simplify your decision-making process, consider the following factors when choosing a typeface that will affect the aesthetics of your overall design.

1) Mood

Different typefaces evoke different moods, so pick a typeface that matches your project’s mood, whether it’s serious or fun, or something else. For example, script fonts can work on a fashion website but not on an engineering website. Create mood boards with various typefaces to help you assess your options better.

2) Readability

A typeface may be visually appealing, but if it isn’t readable, then it isn’t effective. Also, a font may be readable only at a certain size and above, not when it’s smaller. It’s crucial to see what the font will look like in different sizes if you’re going to use it across various materials.

3) Combinations

You may need to use more than one typeface for a design. So ensure that the fonts you’ll use look good on their own, and with each other as well. Typefaces shouldn’t clash with one another or make the design look busy. Overall cohesion is important.

Learn more about the other nine Tips and Considerations When Choosing a Typeface in the infographic made by Toptal, a freelancing platform for designers and other professionals.

https://www.toptal.com/designers/typography/choosing-a-typeface-infographic

brand design, graphic design, marketingMay 27, 2022

8 Graphic Design Trends that Will Define 2022 [Infographic]

Graphic design has changed substantially in the recent past. And design trends are bound to continue evolving in line with the changing times and evolving user expectations.

For instance, events such as the #BlackLivesMatter campaign that seeks to uproot racism from society and #MtionallyeToo, a movement against sexual abuse. Not to mention the ongoing Covid-19 pandemic, will all impact future design trends.

VENNGAGE looks at some of the trends that will likely rise to the top in 2022. Moreover, predicting that branded memes, bold backgrounds, and colorful illustrations are among the top trends to watch. The list also includes the following.

1. Inclusive visuals

Inclusive visuals are all about showcasing the diversity in human life. Furthermore, it’s about sharing and thriving in our social, cultural, and other difference. Top topics here include racism, equality, equity, and bias.

2. Fun data visualizations

Data visualization isn’t a new concept in itself. However, the manner of visualization changes from generation to generation. In 2022 and beyond, we’ll see a shift to more fun visualizations. Additionally, more color and enticing animations, to keep audiences engaged.

3. Bold backgrounds

The move towards muted colors in the past few years hasn’t gone unnoticed. But graphic design trends in 2022 and beyond will be even bolder as developers break from the chains of conservatism.

Check out the VENNAGE website for the full trends list, complete with an interactive infographic and detailed explanations.

graphic design, visual content infographic, visual mediaNovember 19, 2021

10 Things You Need to Know About Logo Design (Infographic)

A good logo helps a company stand out from the competition. When designing the perfect logo a lot of factors come into play. Some of the most iconic logos are relatively simple while others are more involved. No matter what the approach the best logos immediately call to mind the brands they represent. When designing a logo a company shouldn’t overlook the little things such as color and proper use of effects.

Color Use

A logo with the right colors tends to stay with the viewer. Colors themselves have been proven to have a physiological effect on the viewer with certain colors symbolizing certain emotions. Red, for example, is often associated with energy and drive while blue is associated with calmness. A logo’s colors need to fit the brand it represents and invoke the correct emotions from potential customers that business is looking to attract.

Proper Effect Usage

In modern logo design, there is no shortage of software effects to take advantage of. However, many companies overdo it and use too many effects (or the wrong ones) when designing their logo. By not using effects properly not only is the logo itself not as visually pleasing the effects can distract from the logo. When designing a logo ‘less is more’ is a sound design philosophy.

Thanks to the great folks at BlueSodaPromo for this informative infographic.

brand design, graphic design, logo design infographicApril 12, 2019

Creating Appealing Visuals

Social media is a huge and very busy place. It’s difficult to get noticed but you can increase your chances of standing out by creating appealing visuals. Some easy things to remember when using images are:

Make sure the image relates to the post
Design with grids
Use a photo filter
Set up a color palette and font style for your brand

People notice images, especially when they are used consistently or appear in a particular color scheme. Eye catching photography, videos and infographics increase the chances of your posts being viewed, shared and responded to.

Thanks to our friends at QuickSprout for this awesome infographic.

content marketing, digital marketing, graphic design, infographics, Social Media, visual mediaMay 29, 2015