Tag Archives: how to fix your inbound marketing

Qualities of a Good Inbound Marketer

Qualities of a Good Inbound Marketer-infographic-315
What differentiates a good inbound marketer from a bad one? It all boils down to a set of important traits: Analytical To find success in inbound marketing, you need to know learn how to understand data and use it to your advantage. Data is useless if you can't develop useful strategies from it. There are several metrics to keep track of, but it's worth investing time to each. For example, a high unsubscribe and a low open rate mean something. You're probably sending emails too often, or offering Read more [...]

Why Your Inbound Marketing is Failing [Infographic]

Why your Inbound Marketing is Failing - 315
Don't give up on inbound marketing just because you're not getting a good ROI. You're probably committing these common, yet fixable, mistakes. Ill-defined buyer personas You can't predict the behavior and anticipate the needs of your customers if you don't have enough data for analyzing patterns in their actions. You should use data as a basis for creating your buyer personas so that you can create a highly-targeted campaign. Unclear direction You continually upload content, but it has to do Read more [...]