Tag Archives: how to fix your inbound marketing

Qualities of a Good Inbound Marketer

Qualities of a Good Inbound Marketer-infographic-315

Qualities of a Good Inbound Marketer-infographic-315What differentiates a good inbound marketer from a bad one? It all boils down to a set of important traits:

Analytical

To find success in inbound marketing, you need to know learn how to understand data and use it to your advantage. Data is useless if you can’t develop useful strategies from it.

There are several metrics to keep track of, but it’s worth investing time to each. For example, a high unsubscribe and a low open rate mean something. You’re probably sending emails too often, or offering the same deal over and over again. By studying your data, you’ll determine the cause of a badly performing campaign, then think of ways to address the issues.

Resourcefulness

After you’ve identified the problems, it’s time to come up with effective solutions fast. That’s where resourcefulness comes in. With so many things to do and so little time, you need to have the creativity to think on your feet, both to improve your campaigns and to get the scoop on the competition.

You don’t have to do this on your own. You can learn from SEO experts like Moz. Their accumulated knowledge and experience will teach you how to approach and overcome your challenges. And of course, a good inbound marketer is armed with powerful tools.

So are you good, or are you bad?

Our thanks goes to SEOpressor.com for this very informative infographic.

Qualities of a Good Inbound Marketer-infographic1

Why Your Inbound Marketing is Failing [Infographic]

Why your Inbound Marketing is Failing - 315

Why your Inbound Marketing is Failing - 315Don’t give up on inbound marketing just because you’re not getting a good ROI. You’re probably committing these common, yet fixable, mistakes.

Ill-defined buyer personas

You can’t predict the behavior and anticipate the needs of your customers if you don’t have enough data for analyzing patterns in their actions. You should use data as a basis for creating your buyer personas so that you can create a highly-targeted campaign.

Unclear direction

You continually upload content, but it has to do more than meet SEO needs. Do your different pieces come together to form a unifying theme? Every single post should steer your campaign in the direction you have in mind.

Poor promotion

Your content should be promoted through the proper channels to reach its target audience. Once you have a clear picture of your buyer personas, you’ll know where to market because you already know where customers look for new information.

Thanks to our friends at Social Media Authority for this helpful infographic.

Why your Inbound Marketing is Failing-infographic

http://socialmedia-authority.com/2016/06/29/infographic-6-big-reasons-your-inbound-marketing-is-failing-and-how-to-fix-it/