With Google’s ‘mobile first’ initiative, now is the best time to improve sales leads on mobile.

Here are a few tips to get you on the right track:

• Redesign your site to be mobile-friendly.
  

  It should display properly on smaller screens. Remove the clutter, make buttons clickable, shorten long titles and sentences, and create visual content to enhance text.

• Aim for faster load times.
  

  People use their devices on the go, they won’t have the patience for websites that take forever to load. Especially when other websites are faster. Use the free Mobile-Friendly Test offered by Google to assess your website.

• Launch mobile ads on social media.
  

  Many people use social media apps to access their accounts, so you have a good chance of reaching your targeted audience on their smartphones when your marketing goes mobile.

Our thanks to Salesforce.com for this informative infographic.