Website page load speed is the amount of time it takes for a specific page to display content. Google uses page speed to rank pages. Search engines penalize a page with low load speed both on desktop and mobile devices. You can analyze the load speed of your website using Google’s Page Speed Insights.
Page load speed impacts your visitors’ experience. If your target audiences have to wait long to view your content, they will most likely close your website.
Improving your website page load speed
Use web-optimized images
Images are essential, but they must be optimized to consume less space. Oversized and heavy images are a top reason why your web page may be loading slowly.
Optimize your code by removing needless characters. You will increase the web page load speed significantly if you also remove unused code, code comments, and unnecessary page redirects.
Page load speed impacts the growth and competitive edge of any business in both lead generation and conversion rate. What techniques have you been applying to improve page load speed? Try out our optimization methods for a fast loading page and better SEO.
Thanks to our friends at Techwyse for this informative infographic.
Quality content is essential for getting visitors to your website. This makes sense—when people visit a website, they are chiefly interested in the content. Keeping it relevant and updated translates into higher search ranking, more page views, and higher visitor loyalty.
However, you should not overlook the importance of website speed. We live in fast times with fast internet connections and everyone wants web pages to load almost instantly. In a way, visitors prefer a faster website to one with better content.
In fact, the Hosting Tribunal points out that most visitors won’t even look at the content of a page that takes over 3 seconds to load. If it’s just the pictures that don’t load quickly, 39% of visitors will leave. Any amount of delay matters; even 1 second added to the loading time could mean 11% fewer page views.
Luckily, this means improving load times can increase traffic. Fast websites soar to the top of search result lists, attract more visitors, and have more people return.
Numerous examples support this. SmartFurniture.com improved their speed and increased traffic generated by search engines by 20%. Yahoo! achieved a 9% traffic increase by reducing their load times by 0.4 seconds. As for online stores, Walmart’s conversion rate increased by 2% per second of improvement.
Good Content and Speed Improvement
Truth be told, without good content, no amount of speed improvement can help. But if you are investing time and resources into creating content which appeals to visitors, it is worthwhile to make sure it reaches them quickly.
Maintaining high speeds is definitely in any website owner’s best interest. If you would like to learn more about the effects of website speed and the improvements you can make, take a look at the infographic below.
Thanks to our friends at HostingTribunal.com for this informative infographic.
With Google’s ‘mobile first’ initiative, now is the best time to improve sales leads on mobile.
Here are a few tips to get you on the right track:
Redesign your site to be mobile-friendly.
It should display properly on smaller screens. Remove the clutter, make buttons clickable, shorten long titles and sentences, and create visual content to enhance text.
Aim for faster load times.
People use their devices on the go, they won’t have the patience for websites that take forever to load. Especially when other websites are faster. Use the free Mobile-Friendly Test offered by Google to assess your website.
Launch mobile ads on social media.
Many people use social media apps to access their accounts, so you have a good chance of reaching your targeted audience on their smartphones when your marketing goes mobile.
Our thanks to Salesforce.com for this informative infographic.
Life happens at a breakneck pace these days. If your website can’t keep up with your customers, your business will be left behind. Mere seconds may not seem like enough time to dissuade someone from visiting your website. However, if it can’t keep pace, you may find yourself in just that predicament. Thanks to our friends at Skilled.co for this eye-opening infographic how speed affects a website.
Page Load Speed and Your Website
In just moments, a possible customer can decide it’s not worth the wait. According to Skilled.co, 47% of internet users expect pages to load in two seconds or less when surfing the web, and 64% of mobile users expect a page to load in four seconds.
It might not seem like a couple more seconds would make a difference, but consider this — a page load slowdown of just one second can cost Amazon a total of $1.6 billion in sales annually. That’s more than enough reason to make sure your website is primed for speed.