With Google’s ‘mobile first’ initiative, now is the best time to improve sales leads on mobile.
Here are a few tips to get you on the right track:
Redesign your site to be mobile-friendly.
It should display properly on smaller screens. Remove the clutter, make buttons clickable, shorten long titles and sentences, and create visual content to enhance text.
Aim for faster load times.
People use their devices on the go, they won’t have the patience for websites that take forever to load. Especially when other websites are faster. Use the free Mobile-Friendly Test offered by Google to assess your website.
Launch mobile ads on social media.
Many people use social media apps to access their accounts, so you have a good chance of reaching your targeted audience on their smartphones when your marketing goes mobile.
Our thanks to Salesforce.com for this informative infographic.
Life happens at a breakneck pace these days. If your website can’t keep up with your customers, your business will be left behind. Mere seconds may not seem like enough time to dissuade someone from visiting your website. However, if it can’t keep pace, you may find yourself in just that predicament. Thanks to our friends at Skilled.co for this eye-opening infographic how speed affects a website.
Page Load Speed and Your Website
In just moments, a possible customer can decide it’s not worth the wait. According to Skilled.co, 47% of internet users expect pages to load in two seconds or less when surfing the web, and 64% of mobile users expect a page to load in four seconds.
It might not seem like a couple more seconds would make a difference, but consider this — a page load slowdown of just one second can cost Amazon a total of $1.6 billion in sales annually. That’s more than enough reason to make sure your website is primed for speed.