Tag Archives: improving engagement

Easy Ways to Boost Social Media Engagement [Infographic]

Easy Ways to Boost Social Media Engagement1

Easy Ways to Boost Social Media Engagement1Social marketing success hinges on engagement. Take a few easy steps to boost social media engagement.

  • Stay Trendy

    Following and posting about trends (current events, holidays, seasons) is a powerful and easy way to boost engagement. Throw in a trending hashtag into a post to get more eyes on it. If a hashtag or trend doesn’t fit with the brand, don’t attempt to force it.

  • Ask

    Ask followers directly to like and share. Including a simple “Share this” or “Retweet this” will encourage people to share content.

  • Reach out

    Increase engagement by being proactive and reciprocate the support you are given. Start conversations by shouting out the people and entities related to the brand such as fans and other sellers. Thank followers. Let them know that their support matters.

Putting these tips to work will help improve engagement on social media channels.

A big thank you to around.io for this great infographic!

Easy Ways to Boost Social Media Engagement

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The Why of your Video Marketing Strategy [Infographic]

The Why of your Video Marketing Strategy-315

The Why of your Video Marketing Strategy-315Creating videos used to be expensive and time-consuming. But now, almost anyone with a high-end smartphone and basic know-how can shoot videos. If kids on YouTube can do it, so can you. But before you start, determine why you want to delve into video marketing7 Reasons7. Different purposes require different approaches. What will your video marketing strategy be? Different purposes require different approaches, such as:

Building brand trust

Explainer videos work best. Introduce your business, your team, and yourself to viewers. Add a legitimate customer testimonial for that trust factor.

Improving engagement

Fun content is what you need. For inspiration, think of Buzzfeed-type videos and all the other viral videos you’ve seen. Prominently share display buttons to make sharing easy for viewers.

Becoming an industry authority

Playing the long game gets you there. To become an authority, you need to regularly produce content over a period of time (maybe at least a year). Also, your content has to be consistently relevant and unique.

the_why_of_your_video_marketing_strategy

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