For an online marketing strategy to be successful a company has to attract the attention of internet users. Inbound marketing refers to the ability to bring interested customers to a company’s website or online storefront. Two of the most successful methods of drawing in potential customers is through social media and blogging.

Social Media

Has become a very valuable tool in consumer outreach. By engaging in the various social media platforms companies can promote their products, share important news, show off interesting pictures, and connect with visitors. With 72% of internet users making use of social media a strong social media presence is highly valuable. In addition to news sharing and promotion, a company can also engage with customers directly offering advice, answering questions, and solving problems. This helps further improve company-client relationships and can bring in more customers.

Blogging

Covers a wide range of different topics a company can write about. Blogging can increase customer leads by 97% and increases positive ROI by nearly 13 times. What makes blogging particularly effective is it allows a company to establish themselves as industry experts. By writing articles about industry news, advancements, product releases, general advice, and opinion columns a company can show customers why they should do business with them. Blogs are also effective in building consumer trust.

Thanks to our friends at sevenatoms.com for this interesting infographic on inbound marketing!