Tag Archives: influencer marketing

How Generations Interact With Your Content [Infographic]

How-Generations-Interact-with-Your-Content

How-Generations-Interact-with-Your-ContentDifferent generations use technology in different ways. It’s important that you know the age demographic of your target audience to get them to interact successfully with your brand. Here’s how generations interact with your content.

Gen Z & Millennials

Currently, Gen Zers and millennials are the majority of internet users worldwide. They make an average of  344 online transactions per year, but they spend at least 18 minutes reading reviews first. Trust is important to them — so much that it takes 181 reviews to gain it. But that can be sped up by a trusted influencer’s endorsement.

Gen X

Gen X, on the other hand, spends 13 minutes reading reviews and make an average of 306 online transactions, both lower than the younger generations’ numbers. But they make bigger purchases — $60.36 on average per transaction, as opposed to $56.61 for Gen Zers and millennials. They also don’t get easily swayed by influencers, as more than half of them don’t follow such personalities.

Boomers

Nevertheless, it’s the boomers who are the biggest spenders, averaging $61.69 per online transaction. It takes only 10 minutes for them to read reviews, and only 42 reviews to gain their trust. But only 59% of boomers have made an online transaction, so getting them to interact online can be a challenge. Almost half of them still prefer to buy at physical stores.

Learn more about these different generations’ behavior as consumers from Website Builder Expert’s infographic.

Influencer Marketing Trends You Need to Know 2020

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Influencer-Marketing-Trends-You-Need-to-Know-2020-700The growth of influencer marketing has been gradual but progressive. However, influencer marketing has seen its share of challenges arising from fake followers, clueless influencers that have no influence, and influencer posts that lack transparency. Nevertheless, the impact of this form of marketing is undisputed. Influencer marketing, no doubt, adapts to marketplace trends overtime. Here are some views on influencer marketing trends of 2020.

Combining Content Marketing, Influencer Marketing, and Social Media Marketing

Currently, many businesses consider content marketing, influencer marketing, and social media marketing to be separate kinds of online marketing. However, they are actually separate elements of one online marketing process.

The difference between these marketing elements is as follows:

  • Content marketing is all about creating and sharing content.
  • Influencer marketing a social media marketing focus on content distribution through social media accounts. The difference between influencer marketing and social media marketing is the person who creates and delivers the content.

In 2020, most businesses will merge all these processes into one comprehensive marketing strategy.

Brands Will Be Keen on Finding Influencers with Values That Match Their Own Values

One major challenge with influencer marketing over the years arises when brands are ashamed about their association with influencers who exhibit controversial behavior. Typical examples include when advertisers departed from Logan Paul’s YouTube channel when he uploaded a video of a suicide victim in one of Japan’s forest and PewDiePie’s partners leaving after several racist videos were posted.

The issue was that although not all supporters of Paul and PewDiePie’s flee from them most realized a mismatch between these people and their own brands. In 2020, the businesses will seek to find a better match between the values of their influencers and their own values.

Wrapping It Up

Influencer marketing is one of the tools that can help improve your brand and the success of your business. While studies have shown the effectiveness of this form of marketing, it is not without its share of weaknesses. One of the basic trends in 2020 will be to merge content, influencer, and social media marketing into one marketing strategy. Another trend will be to find influencers who do not contradict a business’s values. Influencer marketing will definitely feature these and many more improvements in the days to come.

Thanks to our friends at Influencer Marketing Hub for this helpful infographic.

Influencer Marketing: 6 Types of Influencers

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Influencer-Marketing--6-Types-of-Influencers-700Social media influencers have become a very important part of online marketing and consumer outreach. With audiences often numbering in the six figures and beyond powerful social media influences can drive a large amount of traffic to a company’s website. However, not all social media influencers are the same. Furthermore, a company can’t expect each influencers’ audience to react in the same way. Here is a brief profile of two types of influencers a company may encounter.

The Expert

The Expert favors both video and written content where they can go into detail about their favorite topic. They use of personal expertise and in many cases industry connections to create material that backed by facts and details. They’re considered respectable by their fans and noted as experts in their area of interest. Experts focus on a variety of topics from lifestyle to technology. No matter the topic they’ll approach it with a transparency of facts. As well as a focus on various material items, be it cars, cell phones, or fashion.

The Entertainer

An entertainer favors videos and pictures on their platform. Entertainers are there to entertain with a focus on personal daily activities. Thus their topics typically include pop culture, their personal lives, video games, personal views, and entertainment. As well as other trends as common sources of content. Very individualistic and funny types Entertainers often inspire very loyal fanbases.

Check out this infographic from tobbesocial.de to learn about the different types of influencers.

 

The Ultimate Guide to Micro-Influencers [Gifographic]

The Ultimate Guide to Micro-Influencers [Gifographic]

The Ultimate Guide to Micro-Influencers [Gifographic]You’ve heard of influencer marketing, and what it can do for your business. But did you know that working with micro-influencers can help your brand get the most bang for your marketing buck?

Working with other types of influencers can also be a cost-effective marketing strategy that delivers high ROI. But micro-influencers provide a unique set of benefits that other influencers cannot. Specifically,  a higher degree of engagement and authenticity. Therefore, micro-influencers are quickly becoming the top choice of many brands and marketers.

Higher Relevancy and Engagement with Micro-Influencers

Micro-influencers are people that have expertise in a certain niche. Some common categories they specialize in include makeup and beauty, gaming and entertainment, technology, fashion, lifestyle, and fitness and health.

Micro-influencers cater to highly specific audiences. Their followers look to them for reliable advice on topics related to their specialties. The people who follow micro-influencers share an interest in that particular niche.

By working with a micro-influencer, you can tap into their highly targeted audience. Which allows you to expand the reach, and relevance of your marketing message.

Additionally, because of their smaller audience sizes, micro-influencers are known to be more engaging, honest, and supportive than top-tier or broad-scale influencers.

In fact, a study conducted by Markerly discovered that the engagement rates of Instagram influencers increased as the number of followers they have decreased. This means that micro-influencers tend to have a higher engagement rate than those with a larger number of followers.

Cost-Effectiveness of Micro-Influencers

Another notable benefit of working with micro-influencers is that it costs much less than working with top influencers or A-list celebrities. Since most micro-influencers charge less than their larger counterparts, they can be a perfect fit for a small business or startup on a tight marketing budget.

For example, an influential blogger with more than 500,000+ blog impressions a month may charge anywhere between $1000 to $5000+ for a single sponsored post. For the same kind of post, a micro-influencer with 10,000 to 50,000 blog impressions a month will generally only charge $175-$250. That is a huge difference in the cost of working with a top influencer as opposed to a micro-influencer.

Based on these benefits, micro-influencers are proving to be ideal for startups, small businesses, and marketers with limited budgets. Working with micro-influencers can help you achieve high levels of engagement with your audience for a minimal cost.

Thanks to our friends, ShaneBarker.com for sharing this interesting gifographic.

The Ultimate Guide to Micro-Influencers-Gifographics