Different generations use technology in different ways. It’s important that you know the age demographic of your target audience to get them to interact successfully with your brand. Here’s how generations interact with your content.
Gen Z & Millennials
Currently, Gen Zers and millennials are the majority of internet users worldwide. They make an average of 344 online transactions per year, but they spend at least 18 minutes reading reviews first. Trust is important to them — so much that it takes 181 reviews to gain it. But that can be sped up by a trusted influencer’s endorsement.
Gen X, on the other hand, spends 13 minutes reading reviews and make an average of 306 online transactions, both lower than the younger generations’ numbers. But they make bigger purchases — $60.36 on average per transaction, as opposed to $56.61 for Gen Zers and millennials. They also don’t get easily swayed by influencers, as more than half of them don’t follow such personalities.
Nevertheless, it’s the boomers who are the biggest spenders, averaging $61.69 per online transaction. It takes only 10 minutes for them to read reviews, and only 42 reviews to gain their trust. But only 59% of boomers have made an online transaction, so getting them to interact online can be a challenge. Almost half of them still prefer to buy at physical stores.
Learn more about these different generations’ behavior as consumers from Website Builder Expert’s infographic.