Tag Archives: influencer marketing

12 Benefits of Influencer Marketing that Every Brand Should Know

Benefits-of-Influencer-Marketing-that-Every-Brand-Should-Know.(infographic)

Benefits-of-Influencer-Marketing-that-Every-Brand-Should-Know.(infographic)

Every brand should know the benefits of influencer marketing. The market value for influencer marketing is set to surpass $13.8 billion in 2021. Furthermore, 75% of organizations are keen to leverage influencers to expand their reach and win customers’ hearts this year. This would represent a 50% plus jump over last year’s figure ($6.5 billion). Influencers alone will take home over $3 billion from the marketing campaigns.

So, the big question is – should you jump on the bandwagon? Influencer marketing can be expensive, and you have to be spot-on to generate the desired returns. Would it be worthwhile, nonetheless? The experts say – yes! Here’s why;

1. It boosts brand awareness

Influencer marketing is considered one of the most effective strategies for boosting brand awareness in the digital economy. For example, a single post by an influencer on, say, Instagram, can put your ad or brand in front of millions of new eyes – often in new markets.

2. Boosts credibility and trust

Followers idolize their heroes. Just as foot soldiers follow their leaders to battle, so do social media followers who see celebrities. An endorsement by a celebrity sways the opinions of their followers instantly. It’s the perfect way to earn new customers.

3. It can help you reach your target audience

4. Can increase brand conversions

 5. Boosts SEO performance and search ranking

Check out the America Noize post, which includes a resourceful infographic, to discover seven other benefits of influencer marketing.

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2020 Influencer Marketing Trends [Infographic]

2020-influencer-marketing-trends-infographic-700

2020-influencer-marketing-trends-infographic-700

The last few years have seen influencer marketing grow from beginnings to powerful. Social media influencers gain attention through relatable entertaining, sensational, or educational content. Brands yearning for social media attention partner with influencers to build campaigns aimed at raising them to a grander scale and consequently increase conversions. Some of the 2020 influencer marketing trends include:

Adopting a storytelling tactic

By telling a story embodying human challenges, one is able to create an experience resonating with his/her customers. An influencer can help in marketing by showing his/her audiences how a product or service aided in solving a problem he/she faced. Influencers usually share most of their personal lives with their audiences, and when they tell of how a brand fits into their lives, their audiences and potential buyers are able to see real-life proof.

Video content

Influencers utilize a wide range of various video strategies. They engage their followers through how-to-videos, product reviews, and live streams. Such strategies allow influencers to broadcast your product or talk about it while capitalizing on visual appeal. Through using an influencer video content strategy, producers are able to engage consumers and also relay information regarding their brands.

Like various other marketing strategies, influencer marketing continues to evolve. One thing that is likely to beat the odds of time is a trustworthy outside voice. A reputable influencer will see brands drive a greater volume of conversions to their business. One type of influencer is a digital nomad that travels and works and can represent various products or services.

Check out the infographic from Dot Com Infoway to see more trends of influencer marketing in 2020 to generate more conversions.

 

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How Generations Interact With Your Content [Infographic]

How-Generations-Interact-with-Your-Content

How-Generations-Interact-with-Your-ContentDifferent generations use technology in different ways. It’s important that you know the age demographic of your target audience to get them to interact successfully with your brand. Here’s how generations interact with your content.

Gen Z & Millennials

Currently, Gen Zers and millennials are the majority of internet users worldwide. They make an average of  344 online transactions per year, but they spend at least 18 minutes reading reviews first. Trust is important to them — so much that it takes 181 reviews to gain it. But that can be sped up by a trusted influencer’s endorsement.

Gen X

Gen X, on the other hand, spends 13 minutes reading reviews and make an average of 306 online transactions, both lower than the younger generations’ numbers. But they make bigger purchases — $60.36 on average per transaction, as opposed to $56.61 for Gen Zers and millennials. They also don’t get easily swayed by influencers, as more than half of them don’t follow such personalities.

Boomers

Nevertheless, it’s the boomers who are the biggest spenders, averaging $61.69 per online transaction. It takes only 10 minutes for them to read reviews, and only 42 reviews to gain their trust. But only 59% of boomers have made an online transaction, so getting them to interact online can be a challenge. Almost half of them still prefer to buy at physical stores.

Learn more about these different generations’ behavior as consumers from Website Builder Expert’s infographic.

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Influencer Marketing Trends You Need to Know 2020

Influencer-Marketing-Trends-You-Need-to-Know-2020-700

Influencer-Marketing-Trends-You-Need-to-Know-2020-700The growth of influencer marketing has been gradual but progressive. However, influencer marketing has seen its share of challenges arising from fake followers, clueless influencers that have no influence, and influencer posts that lack transparency. Nevertheless, the impact of this form of marketing is undisputed. Influencer marketing, no doubt, adapts to marketplace trends overtime. Here are some views on influencer marketing trends of 2020.

Combining Content Marketing, Influencer Marketing, and Social Media Marketing

Currently, many businesses consider content marketing, influencer marketing, and social media marketing to be separate kinds of online marketing. However, they are actually separate elements of one online marketing process.

The difference between these marketing elements is as follows:

  • Content marketing is all about creating and sharing content.
  • Influencer marketing a social media marketing focus on content distribution through social media accounts. The difference between influencer marketing and social media marketing is the person who creates and delivers the content.

In 2020, most businesses will merge all these processes into one comprehensive marketing strategy.

Brands Will Be Keen on Finding Influencers with Values That Match Their Own Values

One major challenge with influencer marketing over the years arises when brands are ashamed about their association with influencers who exhibit controversial behavior. Typical examples include when advertisers departed from Logan Paul’s YouTube channel when he uploaded a video of a suicide victim in one of Japan’s forest and PewDiePie’s partners leaving after several racist videos were posted.

The issue was that although not all supporters of Paul and PewDiePie’s flee from them most realized a mismatch between these people and their own brands. In 2020, the businesses will seek to find a better match between the values of their influencers and their own values.

Wrapping It Up

Influencer marketing is one of the tools that can help improve your brand and the success of your business. While studies have shown the effectiveness of this form of marketing, it is not without its share of weaknesses. One of the basic trends in 2020 will be to merge content, influencer, and social media marketing into one marketing strategy. Another trend will be to find influencers who do not contradict a business’s values. Influencer marketing will definitely feature these and many more improvements in the days to come.

Thanks to our friends at Influencer Marketing Hub for this helpful infographic.

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Influencer Marketing: 6 Types of Influencers

Influencer-Marketing--6-Types-of-Influencers-700

Influencer-Marketing--6-Types-of-Influencers-700Social media influencers have become a very important part of online marketing and consumer outreach. With audiences often numbering in the six figures and beyond powerful social media influences can drive a large amount of traffic to a company’s website. However, not all social media influencers are the same. Furthermore, a company can’t expect each influencers’ audience to react in the same way. Here is a brief profile of two types of influencers a company may encounter.

The Expert

The Expert favors both video and written content where they can go into detail about their favorite topic. They use of personal expertise and in many cases industry connections to create material that backed by facts and details. They’re considered respectable by their fans and noted as experts in their area of interest. Experts focus on a variety of topics from lifestyle to technology. No matter the topic they’ll approach it with a transparency of facts. As well as a focus on various material items, be it cars, cell phones, or fashion.

The Entertainer

An entertainer favors videos and pictures on their platform. Entertainers are there to entertain with a focus on personal daily activities. Thus their topics typically include pop culture, their personal lives, video games, personal views, and entertainment. As well as other trends as common sources of content. Very individualistic and funny types Entertainers often inspire very loyal fanbases.

Check out this infographic from tobbesocial.de to learn about the different types of influencers.

 

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