Tag Archives: infographics

[Infographic] Why We Love Infographics


[Infographic]-Why-We-Love-Infographics-700Everyone knows a picture is worth a thousand words. Which, if true, then a good infographic is worth at least ten times that amount.

As the internet has become more visual, it is critical to convey information that way. As humans, we are visual creatures. We can process and enjoy images much faster than we can text.

Also, as our attention spans wane, we tend to skim read more. This means that including images to convey a message has almost become a must.

One of the great things about the internet is the amount of information at our fingertips. While this is a great benefit, it is also a bit of a curse.

Fast and Memorable

Studies show we consume over 100,000 words a day outside of our work. Yet, on average website visitors only read 28% of the pages they visit. The great appeal of infographics is they convey large amounts of information quickly. Studies show when text and images are used together, comprehension rates improve by 25%.


More studies show that adding graphics to a presentation make it more persuasive. Additionally, graphics make presentations more believable than an only verbal presentation. Also, a cool graphic is easier to remember and recall than audio information.

In the final analysis, creating a lasting impression on your site’s visitors is much easier if you include some cool infographics.

Thanks to the great folks over at PostPlanner for this interesting infographic.

[Infographic] Best Practices for Email Subject Lines

[Infographic] Best Practices for Email Subject Lines

[Infographic] Best Practices for Email Subject LinesYour email subject lines determine whether or not your message will be read.
To make sure it does get read, follow these tips when writing your subject:

Be concise

It should take only a quick glance for people to grasp your subject; otherwise, they might ignore your message. Also, a long subject doesn’t get fully displayed in the inbox list, so it fails to make an impact on first read.

Give details

It sounds contradictory, being specific while keeping it concise. But if the 140-word character limit of Twitter is any indication, you can find ways to be clear even with limited space.

Tailor it to fit

A personalized subject grabs people’s attention faster than a generic one, so start by using the recipient’s first name. You don’t have to do this manually; autoresponders and other email marketing tools can automatically pick out first names from subscriber lists.

Our hats off to MarketingCloud for this great infographic!

How to Write the Most Important 50 Characters of Your Email

An Introduction to Content Marketing



Traditional advertising isn’t enough in this day and age.

What readers want is great content. Content marketing takes time to show its rewards.

With content marketing, businesses are promoted to thousands of consumers online.

There are so many things that a business can post, infographics, videos, ebooks, and blogs.

All of these things are basic but are somewhat time-consuming.

Some companies opt on the decision of hiring freelance writers, or in-house writers to handle all of these things for them.

Facebook, Twitter, and Pinterest are a few of the social media sites that can promote content.

Businesses soar as consumers visit their sites, read the headlines, and skim over the homepage.

This page must be filled with eye-catching headlines, and have “get on board” content.

Content writing should be informative, generate traffic for a website, stand out from the competition, attract new customers, and keep the current ones intrigued, and happy.

Check out the infographic on MainStreetHost.com to learn more about Content Marketing.

content marketing

Repurpose Your Content



You probably have a ton of content on your website, I know I do. How can you capitalize on that older content? This infographic from ExpressWriters gives you a little nudge to start now.

There are many reasons to repurpose web content:

  • The number of people listening to podcasts of repurposed content is growing yearly.
  • Tweets with visual content receive more clicks, favorites, and retweets.
  • Presentations with visuals are 67% more effective.
  • An infographic is 30 times more likely to get views compared to an article or blog.
  • Content repurposed into a video is becoming the new frontier of growth-oriented marketing.

Content can be repurposed through many online platforms and media channels. However, out of all the social media networks, Twitter should be a main focus.

Studies show a business or individual can use Twitter 5-30 times per day to increase exposure. Going viral on Twitter is much easier than Facebook because of the immediate traction it receives.

The easiest and best ways to repurpose content include:

  • Making a presentation
  • Turning old blog posts into guides
  • Using original evergreen content
  • Creating infographics from written content
  • Hosting a podcast based on a blog post
  • Turn content into powerful videos

Once the content has been repurposed use a tool like SlideShare, YouTube, Social media, or List.ly to spread the content and share the updated and upgraded content piece with the world.

Repurpose-Your-Content 2

How To Be More Productive on Social Media

How-to-be-More-Productive-on-Social-Media 2

How-to-be-More-Productive-on-Social-Media 2

Reaching an audience through social media should be quick, entertaining, and fun.

Here are some tips to stay on top of social media and trending content:

  • Checking Twitter, Facebook, and Google Trends for trending topics related to your market and using that topic to create a post.
  • Making sure the post is proofread and accurate.
  • Submitting the post and staying active with the response it receives.

After the content is posted:

Study the analytics from your posts, and ask questions like:

  • What audiences did it reach?
  • What as the age range?
  • What was the gender?
  • What was the geographic response?

Capitalize on topics that were effective and ditch ones that did not create any buzz.
Most importantly, refine your posts over time.

Audiences will show what they liked and didn’t like, along with what’s working and what’s not.

The more successful the posts, the more the social network grows and that leads to more exposure for the brand.

Check out the infographic on Quicksprout to find out how to be more productive on social media.