Tag Archives: infographics

[Infographic] Best Practices for Email Subject Lines

[Infographic] Best Practices for Email Subject Lines

[Infographic] Best Practices for Email Subject LinesYour email subject lines determine whether or not your message will be read.
To make sure it does get read, follow these tips when writing your subject:

Be concise

It should take only a quick glance for people to grasp your subject; otherwise, they might ignore your message. Also, a long subject doesn’t get fully displayed in the inbox list, so it fails to make an impact on first read.

Give details

It sounds contradictory, being specific while keeping it concise. But if the 140-word character limit of Twitter is any indication, you can find ways to be clear even with limited space.

Tailor it to fit

A personalized subject grabs people’s attention faster than a generic one, so start by using the recipient’s first name. You don’t have to do this manually; autoresponders and other email marketing tools can automatically pick out first names from subscriber lists.

Our hats off to MarketingCloud for this great infographic!

How to Write the Most Important 50 Characters of Your Email

An Introduction to Content Marketing

A-Comprehensive-Introduction-to-Content-Marketing

A-Comprehensive-Introduction-to-Content-Marketing

Traditional advertising isn’t enough in this day and age.

What readers want is great content. Content marketing takes time to show its rewards.

With content marketing, businesses are promoted to thousands of consumers online.

There are so many things that a business can post, infographics, videos, ebooks, and blogs.

All of these things are basic but are somewhat time-consuming.

Some companies opt on the decision of hiring freelance writers, or in-house writers to handle all of these things for them.

Facebook, Twitter, and Pinterest are a few of the social media sites that can promote content.

Businesses soar as consumers visit their sites, read the headlines, and skim over the homepage.

This page must be filled with eye-catching headlines, and have “get on board” content.

Content writing should be informative, generate traffic for a website, stand out from the competition, attract new customers, and keep the current ones intrigued, and happy.

Check out the infographic on MainStreetHost.com to learn more about Content Marketing.

content marketing

Repurpose Your Content

Repurpose-Your-Content

Repurpose-Your-Content

You probably have a ton of content on your website, I know I do. How can you capitalize on that older content? This infographic from ExpressWriters gives you a little nudge to start now.

There are many reasons to repurpose web content:

  • The number of people listening to podcasts of repurposed content is growing yearly.
  • Tweets with visual content receive more clicks, favorites, and retweets.
  • Presentations with visuals are 67% more effective.
  • An infographic is 30 times more likely to get views compared to an article or blog.
  • Content repurposed into a video is becoming the new frontier of growth-oriented marketing.

Content can be repurposed through many online platforms and media channels. However, out of all the social media networks, Twitter should be a main focus.

Studies show a business or individual can use Twitter 5-30 times per day to increase exposure. Going viral on Twitter is much easier than Facebook because of the immediate traction it receives.

The easiest and best ways to repurpose content include:

  • Making a presentation
  • Turning old blog posts into guides
  • Using original evergreen content
  • Creating infographics from written content
  • Hosting a podcast based on a blog post
  • Turn content into powerful videos

Once the content has been repurposed use a tool like SlideShare, YouTube, Social media, or List.ly to spread the content and share the updated and upgraded content piece with the world.

Repurpose-Your-Content 2