Tag Archives: Instagram app

4 Ways Hotels Can use Instagram in Marketing


Social Media has become a great equalizer for the hotel business.

It allows businesses to not just tell people about the great things their place offers, but show them. Even better, it’s all free, which nicely disrupts a hospitality business model that has been around for centuries and helps level the playing field.

Whether a property is independent or part of a a larger chair, owners or at least local managers need to be intentional and strategic in how best to let people know about their place. Big flashy signs are fun but only attract the attention of people who happen to be driving by. TV and print ads have a larger reach, but costs add up fast, since smart places need to be out there daily bringing in business.

But since just about everyone has a smart phone, and Instagram now has more than 200 million active users taking, editing and sharing app, it’s easier than ever to grow your audience and empower visitors to become part of your marketing force!

Here are 4 Instagram Marketing strategies with Examples:

  • Show the Venue

The Morgans Hotel Group, which has locations in South Beach, San Francisco, New York and London, Los Angeles, uses its Instagram page as a way to extend its “look.”  Visitors just don’t see empty rooms or plain exterior shots, they see hip, young people having fun in elegant surroundings.

Many of the photos have the “retro” filters cranked up to give the Morgans experience a classical, glamorous and timeless look.

morgan hotels

  • Show the Experience

Anyone who has been to the Monte Carlo in Las Vegas knows that it’s so much more than a place to put your head at the end of a busy day. It’s Instagram page reminds visitors that it’s also a casino, offers many restaurants and lounges, has shows, and other fun services.  Interspersed with product pictures, like tasty desserts, fruity drinks and gaming chips, the page includes plenty of smiling employees.

The message of this Instagram Marketing? We truly have everything you need!  Come, get away and be immersed in the experience of a lifetime!

monte carlo

  • Show the Committed Care

CN Travel columnist Wendy Perrin, suggests that every traveler on Instagram should take photos of their next hotel visit and ‘tag’ the hotel.

How fast the staff gets back to you is a good measure of how focused they are on service and embracing new technology!  Innovative hotels see social support as a good starting place for a conversation and the personal touch they can offer.  By searching for their hotel in hashtags and by being alert to user mentions, there is opportunity to “touch” a guest and increase loyalty and trust.

A customer who experiences this care AND is already sharing you via social media is a powerful advocate who can extend your message to their friends and community!

In days of express check-outs and busy front desks, these type of personalized connections can make all the difference! Perrin said the staff can use your post for feedback, and maybe even reward your unsolicited tag with a free drink or some other service next time.

She notes the Four Seasons Vancouver Hotel as a responsive example of Instagram Marketing.

fs vancouver

  • Show the Local View

The hotel may be beautiful but not every traveler is staying in this town especially for the inside of the hotel!

How about showing how the west-facing rooms have great sunsets? Or check out the bright lights of downtown at night?

NH Hoteles, which has locations in Europe, encourages guests to take and post a photo outside their window in the morning and use the hashtag #wakeuppics. These images also go on a separate site for the hotel, creating an easy keepsake for current guests and give future guests fun ways to browse.


So there you have it!  Four ways to extend further the power of social marketing, particularly with Instagram, to grow your brand awareness and fill your rooms!

What’s first on your agenda to use?

Did you know  with tools like TabSite, you can even bring your social channels to your website!  Yes, you can even embed your Instagram account photos or hashtag on your blog or website!



3 Ways to Use Facebook to Grow your Business Instagram Followers

As we all well know, Instagram is Facebook’s “billion dollar baby.”


It’s the darling mobile phone photo app that is very popular with young people, celebrities, and increasingly with more and more businesses.  (Since the adding of video, business use on Instagram is growing rapidly).  In fact, everyday people are now starting hugely successful businesses on Instagram by promoting offers for products/services that relate to them in some way. They do this through the vehicle of affiliate marketing. Affiliate networks like AWIN, Shareasale and Commission Junction allow people to connect with businesses to promote quality goods on platforms like Instagram.

Since being purchased by Facebook in 2012, Instagram has added over 30 million users to now have over 130 million. The Instagram concept has been simple: upload, customize, and share photos (and now short videos) via the mobile app.  It also enables easy sharing to other social networks , along with the ability to follow and comment on images of other Instagram users.

With photos and media being a natural and popular means of sharing and communicating in online, digital media, Instagram is a “go-to” app for mobile users wanting to customize and share photos.

Businesses on Instagram continue to see it as a new method to connect, interact with, and visually get their company brand in front of potential customers (see Business Ideas for Instagram).  However, if your audience doesn’t know you are on Instagram, how can you grow your follower base?



A company Facebook page can be used strategically to help increase awareness and followers on a company Instagram account by implementing these three ideas.

1. Add a Instagram Tab to your Facebook Page

Make your Facebook fans aware of your instagram account by adding a tab to your Facebook page that pulls in your Instagram Posts or a specific hashtag relevant to you.  The on occasion create posts for your Facebook page that links to this tab.

More details on Instagram Tab Options >>


2. Share Instagram Pics and Videos on Facebook


Another way to increase awareness to your Facebook fans is to post your Instagram pics or videos to your Facebook Page.

While there is no automatic methods to post or sync Instagram photos to a specific Facebook page there are pretty simple methods.

One way is to post to Instagram and in the mobile app select the “…” to enable sharing options and then select “Copy Share URL”.

This can then be taken to your Facebook Page in the Pages app or regular Facebook mobile app, pasted, add a space, and the image is pulled in!

On Facebook it becomes a nice link post as shown below.


3. Run a Instagram Contest on Facebook

This is a interactive way to make your Facebook community aware of and interact with your company on instagram.  By promoting a contest that is hosted on your Facebook Page tab where fans enter by going to Instagram and “@ tagging” your username as well as adding a #hashtag you specify, they are entered and the contest pulls in all images with that specific hashtag that have been added on Instagram time!

 Learn more about Instagram Contest Options >>


These three simple methods offer companies a way to leverage their Facebook Page and help build their following on Instagram.

What about your company?  Are you creatively leveraging your Facebook Page to grow fans or followers on other social networks your company uses?