Still thinking about how to create an Instagram business strategy that works excellent? Setting up a business account, Instagram is not only easy, but it’s also free of cost. With a business account, you can advertise on Instagram and even easily promote a post right within the Instagram App. It just doesn’t get any easier. Here is your guide to Instagram business account.
Benefits you get from Instagram business account:
- You can add links to your Instagram stories.
- Fuel your marketing strategies at free of cost.
- Insights/Analytics about your posts and audience.
- The ability to add an email and call CTAs to your profile.
- Build an audience that will stay connected with your brand.
- Strengthen your relationship with potential customers and followers.
- Sales and leads are trackable through Instagram ads so you can see clear ROI.
In short, it’s all about five terms: Audience growth, Attention, Intent, Targeting, and results.
Can Instagram Ads make an impact on your business?
So, should you consider using Instagram ads? Likely, yes!
As a visually astonishing platform, Instagram ads are incredibly powerful, but before you dive in, there are certain factors to consider:
Brand Awareness:
Your Instagram ads will be visible to the users who are more likely to be interested in it.
Traffic:
Using bio and links, you can guide users to your website or app from your Instagram ads.
Reach:
You can maximize how many users can see your Instagram ads and how often. Show your ad to a maximum number of people!
Engage:
Get more people to see and engage with your page/post. This can include comments, likes, shares, offer claims and event responses.
Conversions:
Get people to take valuable information on your app or website.
Video:
promote behind the scene videos, customer stories or product launches to advance brand awareness.
Lead generation:
Collect relevant lead information from potential customers who are interested in your brand.
Whether you’re a newbie to Instagram advertising or your strategy needs an update, you’ll find this infographic on Instagram Business Account superbly useful.
The dimensions and requirements of each Instagram ad are given in the infographics created and designed by TechWyse, an SEO agency based in Toronto.
Bonus tips for your ads to work great
Show what you do creatively: One of the great tips is to focus on the solution you provide rather than the products you sell. Never forget the fact that your most valuable asset and downfall on this social media platform is visual content. Show your company culture and mission with the world or take your followers to your creativity palace!
Boost your reach with #Hashtags: Use hashtags to boost your reach. It’s always recommended to set up your company hashtag (#YourCompanyName) and use it wisely across Instagram.
Take your followers to behind-the-scenes: Customers have a natural curiosity about where their products come from and how their products are made, and you can use Instagram to show them the whole lifecycle.
Collaborate and @Mention others: Even if you don’t officially partner with any organizations, you can do a fundraiser campaign for donating to charity a couple of times a year. You can collaborate and mention others as long as the cause aligns with your brand values and mission.
Engage:
- Write better captions.
- Add an element of fun.
- Conduct giveaway contests.
- Ask questions or opinions to the audience.
- Reply to comments as soon as possible.
- Engage with similar accounts in your industry every day.
Now you know how to use Instagram to achieve more success tracks for your business. Please let us know which methods were most helpful to you, and also share other tactics that have worked well for you!