How much do you think about or know about Instagram? If you’re not paying attention to this social media platform, you might want to start.
Take these user statistics to start with: There are 700 million people who use Instagram, and over 8 million business accounts, too. And individual people don’t just follow friends or family or celebrities; 80 percent of those single users follow a business. That means there is potential for building or cementing a community.
Multiple Image Posting Feature
One of the best new features on Instagram for cultivating that audience is the multi-image posting feature. That capability allows Instagram users to gather up to 10 images at once into a single post. Why this is such an enhancement is that it gives viewers the chance to see more beautiful images together in a more cohesive storytelling form.
What else does it do? Read this graphic to find out why the multi-image posting feature is so important. Thanks to our friends at Salesforce for this important infographic.
Instagram now has 500 million daily and 800 million monthly active users. With such a wide reach, the biggest photo-sharing app is one of the most influential in the social media scene. This makes Instagram a powerful tools marketers can use to reach their target audiences. But before you start, here are some things you need to know about its demographics:
Instagram has an international appeal. More than 80% of Instagram users live outside the United States. But even if your main audience is in the country, it’s still good to use the app for marketing. As many as 55% of 18- to 29-year-olds in the US are users, double the number than it was in 2012.
More women are on Instagram than men. Only 21% of male internet users are on Instagram — a smaller statistic compared to 31% of female internet users. It’s not surprising why there are a lot of products that are geared to women (like cosmetics and fashion) can be found on Instagram.
Instagram users are mostly middle to upper class. Earners of $50,000 to $74,999 a year make up 30% of the users, while earners of $30,000 to $49,999 a year make up 27%. Earners of than $75000 annually make up 26%. Interestingly, earners of less than $30,000 annually also make up 26%.
WebsiteBuilder.org is the source of this wonderful infographic. Thank you!
Acquired by social media giant Facebook back in 2012, Instagram is a mobile photography app that changed the way people share photos on social media. As of January 2017, Instagram has 150 million daily active users.
Who is on Instagram?
Instagram has more women than men, which explains all the posts on fashion, design, and beauty. As many as 31% of female internet users are active on Instagram and 21% of male internet users. 32% of Instagram users attended college.
Where are they located?
More than half of American millennials are on Instagram. Around 55% of 18- to 29-year-olds in the U.S. are active users. Overall adult users in the U.S. have doubled since 2012. Nevertheless, Instagram is popular around the world 80% of its users live outside the U.S. Like its parent company Facebook, Instagram has a strong global audience.
Thanks to WebsiteBuilder.org for this great Instagram resource.