Tag Archives: Instagram for business

Instagram Stats That Matter to Marketers in 2020


Instagram-Stats-That-Matter-to-Marketers-in-2020-700Instagram (IG) is one of the most popular social media networks in the world is no longer in question. With over 1.1 billion monthly users, the platform is only behind Facebook and YouTube in popularity. Let’s look at the  Instagram stats that matter to marketers.

It, therefore, makes sense that the vast majority of marketers (73.5% in the US) are already on Instagram, with many others planning to join the network soon. If you’re part of the group that plans to join the bandwagon this year, HootSuite has rounded up some of the most important statistics you need to know about the platform.

Top Instagram Stats that Matter to  Marketers

According to the HootSuite report, Instagram is more popular among the female gender, albeit by a small margin. About 52% of the users are female, with males making up 48% of the population. More than 65% of these users log into their profiles at least once every day; at least 200 million visit a business profile every day. Also;

  • The most popular feature on Instagram is Stories.
  • More than 500 million IG users use the Stories feature at least once a day.
  • About one-third of the Stories viewed are from businesses.
  • Businesses post, on average, 2.5 Stories per day.

The findings are presented in an easy-to-scan infographic from Hootsuite. Check out the rest of the stats to gather vital information for your IG marketing campaign.


Instagram Statistics 2019


Instagram-Statistics-2019Instagram is the fastest growing social media network. That’s no longer news. What you might not know, however, is how fast the platform is growing. Let’s looks at Instagram Statistics 2019.

Einstein Marketer has compiled an exhaustive, easy-to-comprehend, infographic to help you understand and appreciate Instagram’s growth in 2019.

Instagram Statistics 2019: Highlights

First and foremost, Instagram is now home to one billion+ users. Up to 500 million of these users post on their Instagram accounts at least once every day. It’s also worth noting that 12% (121 million) of the users reside in the United States.

The majority of the users are female, as expected. What you perhaps didn’t know is that the gap between male and female users isn’t as large as others may want you to believe. At the moment, female users make up 50.4% of the total users, while male users make up 46.4% of the users.

It’s also impressive to learn that the users are spread throughout all groups, meaning that you can reach just about anyone with Instagram. Young adults aged 18 to 34 years, however, are the biggest fans of the platform, accounting for 61% of the Instagram population.

The infographic goes into many other details, including; the impact of the famous Stories feature, Instagram for Business, location posts, and hashtags (#). You’ll also find out the best times to post on Instagram.

Instagram Stats Every Marketer Should Know [Infographic]


Instagram-Stats-Every-Marketer-Should-Know-Infographic-700Instagram is among the most popular social apps in the world. As of 2019, Instagram’s active users had peaked to more than a billion from 800 million in the last quarter of 2017. The app is usually popular among millennials, celebrities, and vacationers as it offers a platform to share photos and videos.

Transforming to fit all Needs

Over time, Instagram has grown from just a personal tool. Now it allows brands to showcase products, recruit new talent, and give inspiration to their audience. Thus there is the ability to introduce new products and create brand awareness. The app allows marketers to promote their brands and products in an authentic way. Therefore without having to hard-sell to their customers.

Game-Changing Tools

Towards the end of 2016, Instagram introduced a feature called Instagram Stories. The feature was a game-changer as it led to an increase in the usage of Instagram. The feature makes it possible for users to upload videos or photos that disappear after 24 hours. It is worth noting that more than 1/3 of the most-viewed Instagram stories are business-related, thus making it an ideal platform for a marketer.

Instagram Stats Marketers Should Know

With the fast-growing pace of Instagram, it’s proving to be an indispensable tool that marketers should adopt in order to reach to a wider audience and keep their products relevant. For more Instagram stats check out the infographic below from the great folks at Oberlo.com.

How to Use Instagram Photos to Boost Your Email Engagement [Infographic]


How-to-Use-Instagram-Photos-to-Boost-Your-Email-Engagement-Infographic-700Instagram and email are powerful marketing tools, though both have downsides. Instagram can tap into a large market — mostly millennials and Gen-Zers — but the content you can post is limited to mostly just photos and short clips. On the other hand, you can share anything you want in an email, but the medium is considered old-fashioned in the digital world so you might not be able to target the market you want.

The best solution is to use Instagram and email to cancel out their weaknesses and magnify their strengths. Here’s how:

Embed Instagram posts

Editorial-style Instagram images included in an email can boost on-site engagement. People find such images inspirational, and this drives them to learn more about the brand the images are associated with. Because marketers leverage Instagram content only 3% of the time, readers will also find your emails unique when you incorporate it.

Integrate a live Instagram feed

Email is now often dismissed by younger folks as a tool for old people. That’s not true, but perceptions matter. Thus, a good way to make emails more dynamic is by integrating a live Instagram feed in your email. Featured collages update every few minutes, so readers will always get something fresh.

Instagram enriches the email experience in new ways, which in turn boosts your business like the following infographic shows. Try using Instagram photos to boost your email campaigns.

Thanks to the folks at HubSpot for this eye-opening infographic.