Tag Archives: Instagram for business

Instagram Stats [Infographic]

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Instagram-Stats-Infographic-700Instagram has become one of the largest and most popular social media platforms on the Internet. An app dedicated service Instagram fills a unique niche in the social media world with its focus on pictures as opposed to words. While hashtags aren’t ignored the pictures truly are worth a million words. Their user base is growing and engaged with content sharing and uploading as the following Instagram stats show.

Instagram Stats

Active Users And Growth

One notable trend about Instagram is its continues growth in relation to its user base. Showing user growth year after year Instagram currently has over 1 billion active users as of June 2018. This continued growth means Instagram isn’t going away anytime soon and remains a popular platform for users to upload pictures, art, and short videos.

This user growth also follows people’s weekly habits as some of the most popular times to upload are from midday to the afternoon Wednesday through Friday.

A Visual Medium

While other social media focuses on words Instagram is dedicated to the visual. Pictures account for 91.07% of all Instagram posts and currently, 95 million photos are uploaded every day. Since its beginnings, Instagram has shared over 40 billion photos.

Videos aren’t to be overlooked as they may not be as common as photos they have a much higher engagement rate 38% higher than image postings.

Check out this infographic for more Instagram Stats! Thanks to Make A Video Hub for this informative infographic.

3 Tips to Drive Traffic to your Website with Instagram [Infographic]

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There’s no denying it, we live in an increasingly interconnected world. More people, at every age level, across the entire social spectrum, are online for more hours today than ever before. And a significant portion of that time is spent on social media. It is estimated that in 2019, there will be around 2.77 billion social media users around the world. Therefore, even spread across multiple platforms, that’s an enormous potential market for your brand.

Maximize the Potential of Social Media

The ability to market your brand to such a wide audience has never been more accessible. The democratized nature of the medium poses its own set of challenges. Standing out in a veritable sea of profiles requires deliberate steps and focused effort. While a ton of likes and followers certainly help, maximizing the potential of social media marketing requires optimizing your conversion rate.

To do that, you need to engage your followers and encourage comments and interaction. This will encourage your potential market to click further and visit your website, increasing the chance of converting them from mere followers to paying customers.

Using Instagram

One of the most effective social media platforms for this is Instagram. Its heavy emphasis on visuals through photo sharing makes it an ideal venue to attract users with striking imagery of your product. The imagery in an artful and well-curated Instagram profile has the potential to grab the attention of potential customer on an almost visceral, subconscious level.

But once you have their interest, how do you translate that to actual engagement? And once engaged, how do you drive that traffic towards your own website? These three tips will show you how you can achieve that.

Thank you so much Instasize for creating this infographic just for us!

Create Your Own Fairytale Ending on Instagram [Infographic]

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Create-Your-Own-Fairytale-Ending-on-Instagram-Infographic-315Instagram – home to over a billion eager minds, ravenous for new content. It’s a great marketing base for your business if you approach it properly. Unfortunately, the secret is out, though. Every marketer worth their salt, and some who are not is busy establishing a presence on the platform.

Which means that while there are a lot of users that you might be able to reach, there are also a lot of others on the site trying to get their attention as well. According to top digital marketers, if you want to stand out, you need to get really creative.

Instagram Stories

And that’s where Instagram Stories can come in extremely handy. Initially developed as a fun way for users to put out content, this feature has morphed into a powerful brand-building and sales tool. It’s ideal because it’s versatile, easy to use and, best of all, each Story gets taken down after a day.

All of which makes it the perfect tool when you want to try out different approaches and see which ones work best with your target audience. And when you do happen upon that killer campaign, you can save it under your page highlights so that it doesn’t get dropped off your page as normal.

What kinds of videos can you post? The sky is the limit. Just check out the infographic below, crafted by 99 FIrms, and you will see that there are many different ways to approach this. And these are only a small portion of the case studies that exist. Which of these would work for your business?

How do you know what the right approach is?

That’s where it becomes imperative to know your target audience as well as possible. The better you understand who you are selling to, the easier it will be to create a campaign that will work for them.

Above all else, make sure that it adds value to those watching it. When deciding what you will add, think about what the audience will get out of it first and foremost. If you can get this aspect right, you’ll easily build a legion of loyal fans.

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Creative Ways to Use the Instagram Multiple Image Posting Feature

Creative Ways to Use the Instagram Multiple Image Posting Feature

Creative Ways to Use Instagram’s New Multiple-Image Posting Feature-315How much do you think about or know about Instagram? If you’re not paying attention to this social media platform, you might want to start.

Take these user statistics to start with: There are 700 million people who use Instagram, and over 8 million business accounts, too. And individual people don’t just follow friends or family or celebrities; 80 percent of those single users follow a business. That means there is potential for building or cementing a community.

Multiple Image Posting Feature

One of the best new features on Instagram for cultivating that audience is the multi-image posting feature. That capability allows Instagram users to gather up to 10 images at once into a single post. Why this is such an enhancement is that it gives viewers the chance to see more beautiful images together in a more cohesive storytelling form.

What else does it do? Read this graphic to find out why the multi-image posting feature is so important. Thanks to our friends at Salesforce for this important infographic.

Creative Ways to Use the Instagram Multiple Image Posting Feature

 

139 Facts About Instagram

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139 Facts About Instagram-315Instagram now has 500 million daily and 800 million monthly active users. With such a wide reach, the biggest photo-sharing app is one of the most influential in the social media scene. This makes Instagram a powerful tools marketers can use to reach their target audiences. But before you start, here are some things you need to know about its demographics:

Geography

Instagram has an international appeal. More than 80% of Instagram users live outside the United States. But even if your main audience is in the country, it’s still good to use the app for marketing. As many as 55% of 18- to 29-year-olds in the US are users, double the number than it was in 2012.

Gender

More women are on Instagram than men. Only 21% of male internet users are on Instagram — a smaller statistic compared to 31% of female internet users. It’s not surprising why there are a lot of products that are geared to women (like cosmetics and fashion) can be found on Instagram.

Economic status

Instagram users are mostly middle to upper class. Earners of $50,000 to $74,999 a year make up 30% of the users, while earners of $30,000 to $49,999 a year make up 27%. Earners of than $75000 annually make up 26%. Interestingly, earners of less than $30,000 annually also make up 26%.

WebsiteBuilder.org is the source of this wonderful infographic. Thank you!

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