Tag Archives: Instagram for business

Infographic: Guide to Instagram Business Account

Still thinking about how to create an Instagram business strategy that works excellent? Setting up a business account, Instagram is not only easy, but it’s also free of cost. With a business account, you can advertise on Instagram and even easily promote a post right within the Instagram App. It just doesn’t get any easier. Here is your guide to Instagram business account.

Benefits you get from Instagram business account:

You can add links to your Instagram stories.
Fuel your marketing strategies at free of cost.
Insights/Analytics about your posts and audience.
The ability to add an email and call CTAs to your profile.
Build an audience that will stay connected with your brand.
Strengthen your relationship with potential customers and followers.
Sales and leads are trackable through Instagram ads so you can see clear ROI.

In short, it’s all about five terms: Audience growth, Attention, Intent, Targeting, and results.

Can Instagram Ads make an impact on your business?

So, should you consider using Instagram ads? Likely, yes!

As a visually astonishing platform, Instagram ads are incredibly powerful, but before you dive in, there are certain factors to consider:

Brand Awareness:

Your Instagram ads will be visible to the users who are more likely to be interested in it.

Traffic:

Using bio and links, you can guide users to your website or app from your Instagram ads.

Reach:

You can maximize how many users can see your Instagram ads and how often. Show your ad to a maximum number of people!

Engage:

Get more people to see and engage with your page/post. This can include comments, likes, shares, offer claims and event responses.

Conversions:

Get people to take valuable information on your app or website.

Video:

promote behind the scene videos, customer stories or product launches to advance brand awareness.

Lead generation:

Collect relevant lead information from potential customers who are interested in your brand.

Whether you’re a newbie to Instagram advertising or your strategy needs an update, you’ll find this infographic on Instagram Business Account superbly useful.

The dimensions and requirements of each Instagram ad are given in the infographics created and designed by TechWyse, an SEO agency based in Toronto.

Bonus tips for your ads to work great

Show what you do creatively: One of the great tips is to focus on the solution you provide rather than the products you sell. Never forget the fact that your most valuable asset and downfall on this social media platform is visual content. Show your company culture and mission with the world or take your followers to your creativity palace!

Boost your reach with #Hashtags: Use hashtags to boost your reach. It’s always recommended to set up your company hashtag (#YourCompanyName) and use it wisely across Instagram.

Take your followers to behind-the-scenes: Customers have a natural curiosity about where their products come from and how their products are made, and you can use Instagram to show them the whole lifecycle.

Collaborate and @Mention others: Even if you don’t officially partner with any organizations, you can do a fundraiser campaign for donating to charity a couple of times a year. You can collaborate and mention others as long as the cause aligns with your brand values and mission.

Engage:

Write better captions.
Add an element of fun.
Conduct giveaway contests.
Ask questions or opinions to the audience.
Reply to comments as soon as possible.
Engage with similar accounts in your industry every day.

Now you know how to use Instagram to achieve more success tracks for your business. Please let us know which methods were most helpful to you, and also share other tactics that have worked well for you!

instagram business account, Instagram for business, Instagram tipsAugust 23, 2019

How to Use Instagram Photos to Boost Your Email Engagement [Infographic]

Instagram and email are powerful marketing tools, though both have downsides. Instagram can tap into a large market — mostly millennials and Gen-Zers — but the content you can post is limited to mostly just photos and short clips. On the other hand, you can share anything you want in an email, but the medium is considered old-fashioned in the digital world so you might not be able to target the market you want.

The best solution is to use Instagram and email to cancel out their weaknesses and magnify their strengths. Here’s how:

Embed Instagram posts

Editorial-style Instagram images included in an email can boost on-site engagement. People find such images inspirational, and this drives them to learn more about the brand the images are associated with. Because marketers leverage Instagram content only 3% of the time, readers will also find your emails unique when you incorporate it.

Integrate a live Instagram feed

Email is now often dismissed by younger folks as a tool for old people. That’s not true, but perceptions matter. Thus, a good way to make emails more dynamic is by integrating a live Instagram feed in your email. Featured collages update every few minutes, so readers will always get something fresh.

Instagram enriches the email experience in new ways, which in turn boosts your business like the following infographic shows. Try using Instagram photos to boost your email campaigns.

Thanks to the folks at HubSpot for this eye-opening infographic.

creative email techniques, Instagram and email marketing, Instagram for businessJune 21, 2019

Instagram Stats [Infographic]

Instagram has become one of the largest and most popular social media platforms on the Internet. An app dedicated service Instagram fills a unique niche in the social media world with its focus on pictures as opposed to words. While hashtags aren’t ignored the pictures truly are worth a million words. Their user base is growing and engaged with content sharing and uploading as the following Instagram stats show.

Instagram Stats

Active Users And Growth

One notable trend about Instagram is its continues growth in relation to its user base. Showing user growth year after year Instagram currently has over 1 billion active users as of June 2018. This continued growth means Instagram isn’t going away anytime soon and remains a popular platform for users to upload pictures, art, and short videos.

This user growth also follows people’s weekly habits as some of the most popular times to upload are from midday to the afternoon Wednesday through Friday.

A Visual Medium

While other social media focuses on words Instagram is dedicated to the visual. Pictures account for 91.07% of all Instagram posts and currently, 95 million photos are uploaded every day. Since its beginnings, Instagram has shared over 40 billion photos.

Videos aren’t to be overlooked as they may not be as common as photos they have a much higher engagement rate 38% higher than image postings.

Check out this infographic for more Instagram Stats! Thanks to Make A Video Hub for this informative infographic.

Instagram, Instagram facts, Instagram for business, Instagram statsApril 26, 2019

3 Tips to Drive Traffic to your Website with Instagram [Infographic]

There’s no denying it, we live in an increasingly interconnected world. More people, at every age level, across the entire social spectrum, are online for more hours today than ever before. And a significant portion of that time is spent on social media. It is estimated that in 2019, there will be around 2.77 billion social media users around the world. Therefore, even spread across multiple platforms, that’s an enormous potential market for your brand.

Maximize the Potential of Social Media

The ability to market your brand to such a wide audience has never been more accessible. The democratized nature of the medium poses its own set of challenges. Standing out in a veritable sea of profiles requires deliberate steps and focused effort. While a ton of likes and followers certainly help, maximizing the potential of social media marketing requires optimizing your conversion rate.

To do that, you need to engage your followers and encourage comments and interaction. This will encourage your potential market to click further and visit your website, increasing the chance of converting them from mere followers to paying customers.

Using Instagram

One of the most effective social media platforms for this is Instagram. Its heavy emphasis on visuals through photo sharing makes it an ideal venue to attract users with striking imagery of your product. The imagery in an artful and well-curated Instagram profile has the potential to grab the attention of potential customer on an almost visceral, subconscious level.

But once you have their interest, how do you translate that to actual engagement? And once engaged, how do you drive that traffic towards your own website? These three tips will show you how you can achieve that.

Thank you so much Instasize for creating this infographic just for us!

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Instagram for business, instagram marketing, lead generation with instagramNovember 16, 2018

Create Your Own Fairytale Ending on Instagram [Infographic]

Instagram – home to over a billion eager minds, ravenous for new content. It’s a great marketing base for your business if you approach it properly. Unfortunately, the secret is out, though. Every marketer worth their salt, and some who are not is busy establishing a presence on the platform.

Which means that while there are a lot of users that you might be able to reach, there are also a lot of others on the site trying to get their attention as well. According to top digital marketers, if you want to stand out, you need to get really creative.

Instagram Stories

And that’s where Instagram Stories can come in extremely handy. Initially developed as a fun way for users to put out content, this feature has morphed into a powerful brand-building and sales tool. It’s ideal because it’s versatile, easy to use and, best of all, each Story gets taken down after a day.

All of which makes it the perfect tool when you want to try out different approaches and see which ones work best with your target audience. And when you do happen upon that killer campaign, you can save it under your page highlights so that it doesn’t get dropped off your page as normal.

What kinds of videos can you post? The sky is the limit. Just check out the infographic below, crafted by 99 FIrms, and you will see that there are many different ways to approach this. And these are only a small portion of the case studies that exist. Which of these would work for your business?

How do you know what the right approach is?

That’s where it becomes imperative to know your target audience as well as possible. The better you understand who you are selling to, the easier it will be to create a campaign that will work for them.

Above all else, make sure that it adds value to those watching it. When deciding what you will add, think about what the audience will get out of it first and foremost. If you can get this aspect right, you’ll easily build a legion of loyal fans.

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Instagram for business, instagram stories for business, social media marketing infographicSeptember 21, 2018