Instagram is now home to over two million businesses, most of whom are excited by IG’s features to help brands reach new customers and markets. At least 81% of IG’s one billion users also say that the platform makes it easy to research products and services. Level up your business with Instagram sales.
If you’ve not taken your business to the platform yet, you’re missing out massively. Consider the following;
Over 120 million users in the US alone
This is only bettered by Facebook (169.76 million). It’s higher than both Facebook Messenger (106 million) and Twitter (81 million). Think about the visibility you’d get with such a vast audience.
75% of IG users who view an ad visit the brand’s website
It means that three will visit your site to follow up and learn more about your products and services for every four people who view your ad on Instagram.
IG now has a LIVE channel to boost business further
Going LIVE is an excellent way to capture a broader audience. It’s also a great way to engage your audience in real-time. Your followers will get an instant notification that you’re broadcasting.
Check out the Grazitti Interactive infographic to learn other valuable Instagram marketing features and how they can boost your business bottom line.
In 2017, the fast-growing social media platform, Instagram, launched the carousel feature. This allows users to add up to 10 videos or photos in a post. Studies have found that carousels are the most engaging post format on Instagram, having an average of almost 2% engagement per post.
Creating Engaging Instagram Carousels
Use templates for consistency
Using templates helps in a smoother process as well as building consistency among clients. It’s always a good idea to come up with a few predefined templates as they can be easily accessed and also help to create a carousel faster.
Great ideas usually go as faster as they come. This makes it important to note down any inspirational idea that crosses the mind. One can also try to get inspiration from personal past experiences or from friends.
Strive on finding exciting ideas by researching on what is giving competitors an edge. One can also get interesting creations by going through the comments under a post and get ideas from followers. Also, research on keywords to find out what buzzing topics people are excited about.
Whether a person is already a skilled content creator or just starting out, Instagram carousel is a great medium that is as efficient as any other, or even more. For more about creating engaging Instagram carousels check out the infographic below and then try it out to boost engagement with your users.
At least 33% of B2B brands are on Instagram, which is quite encouraging. The majority use the platform to generate product and brand engagement. Instagram is multiple times better at engagement than other social media platforms.
Instagram also offers a higher interaction rate among B2Bs, with 22.53 interactions recorded per 1,000. This too is way higher than you can hope for on Facebook, Twitter, LinkedIn, or any other social media platform.
How to Use Instagram for B2B Marketing
If you’re looking to gain a footing or cement your industry authority on the platform, Visme has created a powerful post (+ infographic) that can use.
The post answers pertinent questions such as “Why Instagram” and “How to create engaging IG stories.” It also covers podcast creation and ways to use Shoppable Instagram.
Many marketers, for instance, often wonder whether professional photography is necessary for IG visuals. Why not just take the photos on your own, with your phone camera? The answer is simple – professional photography makes you look professional. As a B2B brand, looking the part is invaluable. Your image can win you the business or cost you the client forever. Professional photography removes any doubt about your brand.
Check out the rest of the Visme guide to learn how to stand out with professional visuals, how to brand your content, and more.
Instagram (IG) is one of the most popular social media networks in the world is no longer in question. With over 1.1 billion monthly users, the platform is only behind Facebook and YouTube in popularity. Let’s look at the Instagram stats that matter to marketers.
It, therefore, makes sense that the vast majority of marketers (73.5% in the US) are already on Instagram, with many others planning to join the network soon. If you’re part of the group that plans to join the bandwagon this year, HootSuite has rounded up some of the most important statistics you need to know about the platform.
Top Instagram Stats that Matter to Marketers
According to the HootSuite report, Instagram is more popular among the female gender, albeit by a small margin. About 52% of the users are female, with males making up 48% of the population. More than 65% of these users log into their profiles at least once every day; at least 200 million visit a business profile every day. Also;
- The most popular feature on Instagram is Stories.
- More than 500 million IG users use the Stories feature at least once a day.
- About one-third of the Stories viewed are from businesses.
- Businesses post, on average, 2.5 Stories per day.
The findings are presented in an easy-to-scan infographic from Hootsuite. Check out the rest of the stats to gather vital information for your IG marketing campaign.
Instagram is the fastest growing social media network. That’s no longer news. What you might not know, however, is how fast the platform is growing. Let’s looks at Instagram Statistics 2019.
Einstein Marketer has compiled an exhaustive, easy-to-comprehend, infographic to help you understand and appreciate Instagram’s growth in 2019.
Instagram Statistics 2019: Highlights
First and foremost, Instagram is now home to one billion+ users. Up to 500 million of these users post on their Instagram accounts at least once every day. It’s also worth noting that 12% (121 million) of the users reside in the United States.
The majority of the users are female, as expected. What you perhaps didn’t know is that the gap between male and female users isn’t as large as others may want you to believe. At the moment, female users make up 50.4% of the total users, while male users make up 46.4% of the users.
It’s also impressive to learn that the users are spread throughout all groups, meaning that you can reach just about anyone with Instagram. Young adults aged 18 to 34 years, however, are the biggest fans of the platform, accounting for 61% of the Instagram population.
The infographic goes into many other details, including; the impact of the famous Stories feature, Instagram for Business, location posts, and hashtags (#). You’ll also find out the best times to post on Instagram.