Tag Archives: instagram marketing

The Ultimate Guide to Creating Engaging Instagram Carousels

The Ultimate Guide to Creating Engaging Instagram Carousels Infographic.

The Ultimate Guide to Creating Engaging Instagram Carousels Infographic.

In 2017, the fast-growing social media platform, Instagram, launched the carousel feature. This allows users to add up to 10 videos or photos in a post. Studies have found that carousels are the most engaging post format on Instagram, having an average of almost 2% engagement per post.

Creating Engaging Instagram Carousels

Use templates for consistency

Using templates helps in a smoother process as well as building consistency among clients. It’s always a good idea to come up with a few predefined templates as they can be easily accessed and also help to create a carousel faster.

Get inspiration

Great ideas usually go as faster as they come. This makes it important to note down any inspirational idea that crosses the mind. One can also try to get inspiration from personal past experiences or from friends.

Creation

Strive on finding exciting ideas by researching on what is giving competitors an edge. One can also get interesting creations by going through the comments under a post and get ideas from followers. Also, research on keywords to find out what buzzing topics people are excited about.

Whether a person is already a skilled content creator or just starting out, Instagram carousel is a great medium that is as efficient as any other, or even more. For more about creating engaging Instagram carousels check out the infographic below and then try it out to boost engagement with your users.

Using Instagram for B2B Marketing Successfully [Infographic]

Using Instagram Successfully for B2B Marketing

Using Instagram Successfully for B2B Marketing

At least 33% of B2B brands are on Instagram, which is quite encouraging. The majority use the platform to generate product and brand engagement. Instagram is multiple times better at engagement than other social media platforms.

Instagram also offers a higher interaction rate among B2Bs, with 22.53 interactions recorded per 1,000. This too is way higher than you can hope for on Facebook, Twitter, LinkedIn, or any other social media platform.

How to Use Instagram for  B2B Marketing

If you’re looking to gain a footing or cement your industry authority on the platform, Visme has created a powerful post (+ infographic) that can use.

The post answers pertinent questions such as “Why Instagram” and “How to create engaging IG stories.” It also covers podcast creation and ways to use Shoppable Instagram.

Many marketers, for instance, often wonder whether professional photography is necessary for IG visuals. Why not just take the photos on your own, with your phone camera? The answer is simple – professional photography makes you look professional. As a B2B brand, looking the part is invaluable. Your image can win you the business or cost you the client forever. Professional photography removes any doubt about your brand.

Check out the rest of the Visme guide to learn how to stand out with professional visuals, how to brand your content, and more.

3 Tips to Drive Traffic to your Website with Instagram [Infographic]

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3-Tips-to-Drive-Traffic-to-your-Website-with-Instagram-infographic-315

There’s no denying it, we live in an increasingly interconnected world. More people, at every age level, across the entire social spectrum, are online for more hours today than ever before. And a significant portion of that time is spent on social media. It is estimated that in 2019, there will be around 2.77 billion social media users around the world. Therefore, even spread across multiple platforms, that’s an enormous potential market for your brand.

Maximize the Potential of Social Media

The ability to market your brand to such a wide audience has never been more accessible. The democratized nature of the medium poses its own set of challenges. Standing out in a veritable sea of profiles requires deliberate steps and focused effort. While a ton of likes and followers certainly help, maximizing the potential of social media marketing requires optimizing your conversion rate.

To do that, you need to engage your followers and encourage comments and interaction. This will encourage your potential market to click further and visit your website, increasing the chance of converting them from mere followers to paying customers.

Using Instagram

One of the most effective social media platforms for this is Instagram. Its heavy emphasis on visuals through photo sharing makes it an ideal venue to attract users with striking imagery of your product. The imagery in an artful and well-curated Instagram profile has the potential to grab the attention of potential customer on an almost visceral, subconscious level.

But once you have their interest, how do you translate that to actual engagement? And once engaged, how do you drive that traffic towards your own website? These three tips will show you how you can achieve that.

Thank you so much Instasize for creating this infographic just for us!

How to Use Instagram Stories to Drive Web Leads

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How-to-Use-Instagram-Stories-to-Drive-Web-Leads-315

A fun and innovative way to drive traffic to your website is Instagram Stories. First introduced in 2016, what makes Instagram Stories unique is that the videos and pictures disappear after 24 hours.

Appearing at the very top of an Instagram account stories are highlighted to drive viewership. Unlike the majority of internet content, these posts aren’t meant to last forever and make a unique marketing tool.

Why Use Instagram Stories To Generate Leads?

Many companies already use Instagram as part of their larger online marketing strategy. With some companies posting over a dozen stories per month it’s clear that many marketing professionals see the value in Instagram stories. Here are three reasons why.

  • Versatility
    Unlike some other image sharing platforms, Instagram has a lot of options. Users can add stickers, draw on their pictures, add text, and add links. Be sure to add links as that can drive users directly to a website.
  • A Good Hook
    Lead conversion requires reader interest. Instagram Stories draw high interest due to their visual content and temporary nature. People like reading them and don’t just close the post and go on to something else.
  • A Growing Platform
    A higher visitor count is a good thing. Instagram is a fast-growing platform with a lot of visitors. Snapchat has seen a decrease in its daily users while Instagram continues to grow. A key part of any good marketing campaign is going where the viewers are.

Lead Generation

Instagram is a versatile platform with a lot of different ways to drive leads, pull in viewers, and generate interest. Here are some of the most useful methods.

Direct Links

While a simple concept, direct links are one of the most important parts of online marketing. If you want customers to find you they have to know where to go once you have their attention.

Now on Instagram, there are a few rules to adding links; you need a business account and at least 10,000 followers. Once a company account meets these requirements it’s all a matter of placing an easy to see call to action to tell customers to swipe up to activate the link.

Also, always make sure the photos tie into the linked webpage’s imagery and content. This consistency helps drive your leads by building around a common idea or theme.

Tags

When first starting out a smaller business is not going to have 10,000 followers. So without direct links (at first), you have to be innovative in your thinking. Tag yourself in your own posts. By adding your own username a clickable link is added that goes to a profile.

A profile is a marketing tool in its own right to add professional website links, email, and a phone number. A well-written profile will drive leads on its own and makes it easy for customers to contact you.

Instagram Stories Highlights

Are a permanent collection of your best stories. These are prominently displayed and easy for visitors to find. Consider grouping your most recent posts, seasonal groupings, promotions, discounts, or those moments telling visitors what you’re all about. Some images and moments are too good not to remember and share with others.

Influencers

An influencer is someone with a large audience that is responsive to their posts. It doesn’t matter why their famous just that they are and in turn, they have a large audience that listens to what they say.

By having your posts shared by an influencer whose audience matches your target market a lot of leads can be generated. Consider a paid partnership as Instagram recently added this option.

Instagram Ads

Like many other platforms, Instagram has ad space for sale. Introduced in March 2017 these ads can drive traffic, views, installation of mobile apps, and increase conversions.

Ads can serve as direct website links adding another lead driver. Creativity is key as customers judge ads sternly and convincing them to click the ad link is the most important part.

Getting Started

These tips should be implemented into your Instagram marketing approach if possible. Remember you don’t have to start all at once and building a successful marketing approach takes time.

You’ll see positive results and more leads but don’t be afraid to take a measured step by step approach. Careful planning will pay off in the long term.

139 Facts About Instagram

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139 Facts About Instagram-315Instagram now has 500 million daily and 800 million monthly active users. With such a wide reach, the biggest photo-sharing app is one of the most influential in the social media scene. This makes Instagram a powerful tools marketers can use to reach their target audiences. But before you start, here are some things you need to know about its demographics:

Geography

Instagram has an international appeal. More than 80% of Instagram users live outside the United States. But even if your main audience is in the country, it’s still good to use the app for marketing. As many as 55% of 18- to 29-year-olds in the US are users, double the number than it was in 2012.

Gender

More women are on Instagram than men. Only 21% of male internet users are on Instagram — a smaller statistic compared to 31% of female internet users. It’s not surprising why there are a lot of products that are geared to women (like cosmetics and fashion) can be found on Instagram.

Economic status

Instagram users are mostly middle to upper class. Earners of $50,000 to $74,999 a year make up 30% of the users, while earners of $30,000 to $49,999 a year make up 27%. Earners of than $75000 annually make up 26%. Interestingly, earners of less than $30,000 annually also make up 26%.

WebsiteBuilder.org is the source of this wonderful infographic. Thank you!

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