Tag Archives: instagram marketing

139 Facts About Instagram

139 Facts About Instagram-315

139 Facts About Instagram-315Instagram now has 500 million daily and 800 million monthly active users. With such a wide reach, the biggest photo-sharing app is one of the most influential in the social media scene. This makes Instagram a powerful tools marketers can use to reach their target audiences. But before you start, here are some things you need to know about its demographics:


Instagram has an international appeal. More than 80% of Instagram users live outside the United States. But even if your main audience is in the country, it’s still good to use the app for marketing. As many as 55% of 18- to 29-year-olds in the US are users, double the number than it was in 2012.


More women are on Instagram than men. Only 21% of male internet users are on Instagram — a smaller statistic compared to 31% of female internet users. It’s not surprising why there are a lot of products that are geared to women (like cosmetics and fashion) can be found on Instagram.

Economic status

Instagram users are mostly middle to upper class. Earners of $50,000 to $74,999 a year make up 30% of the users, while earners of $30,000 to $49,999 a year make up 27%. Earners of than $75000 annually make up 26%. Interestingly, earners of less than $30,000 annually also make up 26%.

WebsiteBuilder.org is the source of this wonderful infographic. Thank you!

Instagram Facts You Should KnowInstagram Facts You Should KnowInstagram Facts You Should Know Instagram Facts You Should Know Instagram Facts You Should Know Instagram Facts You Should Know Instagram Facts You Should Know Instagram Facts You Should Know Instagram Facts You Should Know



Instagram Facts You Should Know [Infographic]

Instagram Facts You Should Know

Instagram Facts You Should Know

Acquired by social media giant Facebook back in 2012, Instagram is a mobile photography app that changed the way people share photos on social media. As of January 2017, Instagram has 150 million daily active users.

Who is on Instagram?

Instagram has more women than men, which explains all the posts on fashion, design, and beauty. As many as 31% of female internet users are active on Instagram and 21% of male internet users. 32% of Instagram users attended college.

Where are they located?

More than half of American millennials are on Instagram. Around 55% of 18- to 29-year-olds in the U.S. are active users. Overall adult users in the U.S. have doubled since 2012. Nevertheless, Instagram is popular around the world 80% of its users live outside the U.S. Like its parent company Facebook, Instagram has a strong global audience.

Thanks to WebsiteBuilder.org for this great Instagram resource.

Instagram Facts You Should KnowInstagram Facts You Should KnowInstagram Facts You Should Know Instagram Facts You Should Know Instagram Facts You Should Know Instagram Facts You Should Know Instagram Facts You Should Know Instagram Facts You Should Know Instagram Facts You Should Know

How to Use Instagram for Business

8-ways-to-use-instagram-for-business header

8-ways-to-use-instagram-for-business header

Have you heard all the buzz about Instagram? Does that have you wondering how to use Instagram for business? In this infographic from DesignInfographics.com you’ll learn how to use Instagram for your business.

When most people think of Instagram, they probably think of selfies, kids pics or the neighbor’s vacation. It’s also great to use as a business tool.

Instagram is perfect to show prospective clients your products, the production process and the faces behind the product.

Share the philosophy of your company by sharing quotes images.

Run a contest to farm for email addresses.

Your imagination is your only limit with Instagram.



How to Create a Killer Instagram Strategy

killer instagram strategy

killer instagram strategy

With 300 million monthly uses, Instagram is a force in the social media world. How can you take advantage of all those eyeballs on Instagram? This infographic will certainly help you flesh out an Instagram strategy that’s successful in getting traffic back to your website.

Instagram Facts

The 300 million monthly users post 70 million photos and videos daily which get 2.5 billion likes daily.

Instagram user are young, and it looks like as people get older their preferred viewing devices are tablets.

Facebook is still the #1 photo sharing site and surprisingly Snapchat is second.

Instagrammers are not just voyeurs; they engage. They’re 58% more likely to engage with a brand than Facebook users and 120% more likely than Twitter users.

Instagram Strategy

Only 30% of the businesses that are active on social media use Instagram. Interesting enough restaurants and the travel industry, whose products tend to be more visual aren’t using Instagram. Only 25% of the restaurants and travel business that are active on social media are using Instagram. This is a HUGE opportunity as there’s not much competition.

Image quality does make a difference. On Instagram, the photo is the main focus of the post, and higher quality images are engaged with more often.

URL’s aren’t clickable in Instagram. So anyone who takes the time to copy and paste the URL is probably really interested in your service or product.

Use #hashtags on Instagram to increase reach and searchability.

Instagram is a social platform, and it’s all about being social.

  • Follow your followers
  • Repost content
  • Comment on posts

Always track engagement. There are several analytics tools for Instagram, find one you like and use it religiously.

Instagram Must Do’s

Make sure you create a full profile on Instagram. Link your profile to your website for a high ranking backlink.

Big thanks go to our friends over at Salesforce for the great infographic.

killer instagram strategy

4 Ways Hotels Can use Instagram in Marketing


Social Media has become a great equalizer for the hotel business.

It allows businesses to not just tell people about the great things their place offers, but show them. Even better, it’s all free, which nicely disrupts a hospitality business model that has been around for centuries and helps level the playing field.

Whether a property is independent or part of a a larger chair, owners or at least local managers need to be intentional and strategic in how best to let people know about their place. Big flashy signs are fun but only attract the attention of people who happen to be driving by. TV and print ads have a larger reach, but costs add up fast, since smart places need to be out there daily bringing in business.

But since just about everyone has a smart phone, and Instagram now has more than 200 million active users taking, editing and sharing app, it’s easier than ever to grow your audience and empower visitors to become part of your marketing force!

Here are 4 Instagram Marketing strategies with Examples:

  • Show the Venue

The Morgans Hotel Group, which has locations in South Beach, San Francisco, New York and London, Los Angeles, uses its Instagram page as a way to extend its “look.”  Visitors just don’t see empty rooms or plain exterior shots, they see hip, young people having fun in elegant surroundings.

Many of the photos have the “retro” filters cranked up to give the Morgans experience a classical, glamorous and timeless look.

morgan hotels

  • Show the Experience

Anyone who has been to the Monte Carlo in Las Vegas knows that it’s so much more than a place to put your head at the end of a busy day. It’s Instagram page reminds visitors that it’s also a casino, offers many restaurants and lounges, has shows, and other fun services.  Interspersed with product pictures, like tasty desserts, fruity drinks and gaming chips, the page includes plenty of smiling employees.

The message of this Instagram Marketing? We truly have everything you need!  Come, get away and be immersed in the experience of a lifetime!

monte carlo

  • Show the Committed Care

CN Travel columnist Wendy Perrin, suggests that every traveler on Instagram should take photos of their next hotel visit and ‘tag’ the hotel.

How fast the staff gets back to you is a good measure of how focused they are on service and embracing new technology!  Innovative hotels see social support as a good starting place for a conversation and the personal touch they can offer.  By searching for their hotel in hashtags and by being alert to user mentions, there is opportunity to “touch” a guest and increase loyalty and trust.

A customer who experiences this care AND is already sharing you via social media is a powerful advocate who can extend your message to their friends and community!

In days of express check-outs and busy front desks, these type of personalized connections can make all the difference! Perrin said the staff can use your post for feedback, and maybe even reward your unsolicited tag with a free drink or some other service next time.

She notes the Four Seasons Vancouver Hotel as a responsive example of Instagram Marketing.

fs vancouver

  • Show the Local View

The hotel may be beautiful but not every traveler is staying in this town especially for the inside of the hotel!

How about showing how the west-facing rooms have great sunsets? Or check out the bright lights of downtown at night?

NH Hoteles, which has locations in Europe, encourages guests to take and post a photo outside their window in the morning and use the hashtag #wakeuppics. These images also go on a separate site for the hotel, creating an easy keepsake for current guests and give future guests fun ways to browse.


So there you have it!  Four ways to extend further the power of social marketing, particularly with Instagram, to grow your brand awareness and fill your rooms!

What’s first on your agenda to use?

Did you know  with tools like TabSite, you can even bring your social channels to your website!  Yes, you can even embed your Instagram account photos or hashtag on your blog or website!