Instagram (IG) is one of the most popular social media networks in the world is no longer in question. With over 1.1 billion monthly users, the platform is only behind Facebook and YouTube in popularity. Let’s look at the  Instagram stats that matter to marketers.

It, therefore, makes sense that the vast majority of marketers (73.5% in the US) are already on Instagram, with many others planning to join the network soon. If you’re part of the group that plans to join the bandwagon this year, HootSuite has rounded up some of the most important statistics you need to know about the platform.

Top Instagram Stats that Matter to  Marketers

According to the HootSuite report, Instagram is more popular among the female gender, albeit by a small margin. About 52% of the users are female, with males making up 48% of the population. More than 65% of these users log into their profiles at least once every day; at least 200 million visit a business profile every day. Also;

• The most popular feature on Instagram is Stories.
• More than 500 million IG users use the Stories feature at least once a day.
• About one-third of the Stories viewed are from businesses.
• Businesses post, on average, 2.5 Stories per day.

The findings are presented in an easy-to-scan infographic from Hootsuite. Check out the rest of the stats to gather vital information for your IG marketing campaign.

Instagram is the fastest growing social media network. That’s no longer news. What you might not know, however, is how fast the platform is growing. Let’s looks at Instagram Statistics 2019.

Einstein Marketer has compiled an exhaustive, easy-to-comprehend, infographic to help you understand and appreciate Instagram’s growth in 2019.

Instagram Statistics 2019: Highlights

First and foremost, Instagram is now home to one billion+ users. Up to 500 million of these users post on their Instagram accounts at least once every day. It’s also worth noting that 12% (121 million) of the users reside in the United States.

The majority of the users are female, as expected. What you perhaps didn’t know is that the gap between male and female users isn’t as large as others may want you to believe. At the moment, female users make up 50.4% of the total users, while male users make up 46.4% of the users.

It’s also impressive to learn that the users are spread throughout all groups, meaning that you can reach just about anyone with Instagram. Young adults aged 18 to 34 years, however, are the biggest fans of the platform, accounting for 61% of the Instagram population.

The infographic goes into many other details, including; the impact of the famous Stories feature, Instagram for Business, location posts, and hashtags (#). You’ll also find out the best times to post on Instagram.