Instagram (IG) is one of the most popular social media networks in the world is no longer in question. With over 1.1 billion monthly users, the platform is only behind Facebook and YouTube in popularity. Let’s look at the Instagram stats that matter to marketers.
It, therefore, makes sense that the vast majority of marketers (73.5% in the US) are already on Instagram, with many others planning to join the network soon. If you’re part of the group that plans to join the bandwagon this year, HootSuite has rounded up some of the most important statistics you need to know about the platform.
Top Instagram Stats that Matter to Marketers
According to the HootSuite report, Instagram is more popular among the female gender, albeit by a small margin. About 52% of the users are female, with males making up 48% of the population. More than 65% of these users log into their profiles at least once every day; at least 200 million visit a business profile every day. Also;
- The most popular feature on Instagram is Stories.
- More than 500 million IG users use the Stories feature at least once a day.
- About one-third of the Stories viewed are from businesses.
- Businesses post, on average, 2.5 Stories per day.
The findings are presented in an easy-to-scan infographic from Hootsuite. Check out the rest of the stats to gather vital information for your IG marketing campaign.
Instagram is the fastest growing social media network. That’s no longer news. What you might not know, however, is how fast the platform is growing. Let’s looks at Instagram Statistics 2019.
Einstein Marketer has compiled an exhaustive, easy-to-comprehend, infographic to help you understand and appreciate Instagram’s growth in 2019.
Instagram Statistics 2019: Highlights
First and foremost, Instagram is now home to one billion+ users. Up to 500 million of these users post on their Instagram accounts at least once every day. It’s also worth noting that 12% (121 million) of the users reside in the United States.
The majority of the users are female, as expected. What you perhaps didn’t know is that the gap between male and female users isn’t as large as others may want you to believe. At the moment, female users make up 50.4% of the total users, while male users make up 46.4% of the users.
It’s also impressive to learn that the users are spread throughout all groups, meaning that you can reach just about anyone with Instagram. Young adults aged 18 to 34 years, however, are the biggest fans of the platform, accounting for 61% of the Instagram population.
The infographic goes into many other details, including; the impact of the famous Stories feature, Instagram for Business, location posts, and hashtags (#). You’ll also find out the best times to post on Instagram.
Instagram is among the most popular social apps in the world. As of 2019, Instagram’s active users had peaked to more than a billion from 800 million in the last quarter of 2017. The app is usually popular among millennials, celebrities, and vacationers as it offers a platform to share photos and videos.
Transforming to fit all Needs
Over time, Instagram has grown from just a personal tool. Now it allows brands to showcase products, recruit new talent, and give inspiration to their audience. Thus there is the ability to introduce new products and create brand awareness. The app allows marketers to promote their brands and products in an authentic way. Therefore without having to hard-sell to their customers.
Towards the end of 2016, Instagram introduced a feature called Instagram Stories. The feature was a game-changer as it led to an increase in the usage of Instagram. The feature makes it possible for users to upload videos or photos that disappear after 24 hours. It is worth noting that more than 1/3 of the most-viewed Instagram stories are business-related, thus making it an ideal platform for a marketer.
Instagram Stats Marketers Should Know
With the fast-growing pace of Instagram, it’s proving to be an indispensable tool that marketers should adopt in order to reach to a wider audience and keep their products relevant. For more Instagram stats check out the infographic below from the great folks at Oberlo.com.
Instagram has become one of the largest and most popular social media platforms on the Internet. An app dedicated service Instagram fills a unique niche in the social media world with its focus on pictures as opposed to words. While hashtags aren’t ignored the pictures truly are worth a million words. Their user base is growing and engaged with content sharing and uploading as the following Instagram stats show.
Active Users And Growth
One notable trend about Instagram is its continues growth in relation to its user base. Showing user growth year after year Instagram currently has over 1 billion active users as of June 2018. This continued growth means Instagram isn’t going away anytime soon and remains a popular platform for users to upload pictures, art, and short videos.
This user growth also follows people’s weekly habits as some of the most popular times to upload are from midday to the afternoon Wednesday through Friday.
A Visual Medium
While other social media focuses on words Instagram is dedicated to the visual. Pictures account for 91.07% of all Instagram posts and currently, 95 million photos are uploaded every day. Since its beginnings, Instagram has shared over 40 billion photos.
Videos aren’t to be overlooked as they may not be as common as photos they have a much higher engagement rate 38% higher than image postings.
Check out this infographic for more Instagram Stats! Thanks to Make A Video Hub for this informative infographic.