Take these user statistics to start with: There are 700 million people who use Instagram, and over 8 million business accounts, too. And individual people don’t just follow friends or family or celebrities; 80 percent of those single users follow a business. That means there is potential for building or cementing a community.
Multiple Image Posting Feature
One of the best new features on Instagram for cultivating that audience is the multi-image posting feature. That capability allows Instagram users to gather up to 10 images at once into a single post. Why this is such an enhancement is that it gives viewers the chance to see more beautiful images together in a more cohesive storytelling form.
What else does it do? Read this graphic to find out why the multi-image posting feature is so important. Thanks to our friends at Salesforce for this important infographic.