Tag Archives: internet marketing

Why You Should Segment Your Email List [Infographic]

Despite the rise of social media and other forms of marketing, email still represents one of the best ways to make a massive return on your investment. In fact, new technology has fueled new tactics that further cement email as one of the most effective forms of marketing.

Today I’m going to show you why segmenting your email list is a practice that you should be doing. After that, we’ll take a look at an infographic that will show you plenty of other ways to maximize your email marketing efforts.

Why Your Email List Needs Segmentation

Research done by eMarketer showed that 39% of marketers who segment their email lists see better open rates. More importantly, 24% experience better sales, leads, and ultimately revenue. The best part about this strategy is how simple it is to implement.

The concept behind list segmentation is organizing your subscribers into groups that allow you to curate the content that you send to them. The simple fact of the matter is that when you’re starting a blog, you’re going to attract a bunch of different types of customers and readers.

When you segment your email list, consider these factors to help organize your subscribers:

Your customers come from different walks of life.

They are all at different points in the sales funnel.

You want to show them relevant content that they want to see.

Ultimately, this will help you provide the perfect email newsletter to your users. The infographic below will help solidify this strategy and plenty of other ones for your future email marketing efforts. Let us know how it helped you in the comments!

How To Use Contests to Generate Sales Leads

Marketing is vital to all business. Large organizations have money and resources at their disposal. Small businesses and start-ups have to be creative to compete. How do you get your name in front of prospective customers and generate leads?

A fun way is to a run contest via social media. Incorporated correctly into your marketing plans these are a great way to spread the word about your company, provide a line of communication, and increase sales.

But how do you organize and run an online contest?

Here are some examples of how to use contests to generate sales leads:

Like and Share
Ask fans to like and share your business page or a photo on the page. The winner is the person who shares it the most or gets the most likes, after sharing.Offer an incentive depending on what kind of business you have. It could be a discount on a product or service or a freebie. Make sure whatever they’re sharing, clearly shows your business or service. Be sure to include an end date and reveal the winner once the competition is over. A photo of the winner and their prize could be used as a spin off promotion of this contest.

Photo Contest
Ask fans to take a photo of themselves with your product and post it to your page. Collect all the photos and put them in an album with the contest rules. The competitors won’t be able to resist sharing their photo and asking their friends to vote for them. The winner is the photo with the most likes.

Guess What?
This is a fun way to interact with your fans and customers and can be tailored to your company. If you’re a local business you could take a picture, from a creative angle, of a building in your area and ask people what it is. Or take a very close up picture of one of your products making it difficult to know exactly what it is. The winner is chosen randomly from all the correct answers.

Be Creative
This competition is a great way to get your name out and get some creative ideas for you. Example: A restaurant creates a new dish and asks people to come up with a name for it. The most likes would be the winner, and the winner would be the first person to try the new dish.Or for a company launching a new product line, ask fans to describe the product. The most original description would be the winner. There are many ways to make this type of contest work for your business.

There are apps available to run social media competitions. One of them is Tabsite. Tabsite is very user-friendly and allows you to create and manage apps and contests on your blog, website, and Facebook page. Tabsite offers easy set-up without coding or programming making it a good choice for most businesses.

Competitions are fun and can be customized for your business. They create a buzz and generate traffic to your social media and ultimately to your website where you can convert them into leads. Be sure to direct them to a landing page specific to the contest and include a ‘call to action’.

capturing leads with contests, Contest, digital marketing, internet marketing, lead generation with contests, social media marketingJune 21, 2016

Emoji Marketing [Infographic]

This infographic comes to us from SocialMediaToday.com

What is an emoji and what does it do?

Emojis were created in the 90s by a communications company in Japan. They are an evolution of typed facial expressions 🙂 and are used to express emotions.

Why Does Emoji Marketing Work?

Our brains process images 60,000 times faster than text
We consume 5 times as much information than we did 30 years ago
63% of social media is comprised of images
We consume 34 GB outside of work every day
The average adult loses concentration after only 8 seconds

We live in a fast-paced world. It is vital to attract the attention of your audience as quickly as possible. Emojis are fun, engaging, and can get your message across very quickly.

Emoji Checklist

Engage the customer
Make sure the emoji is relevant to the subject
Keep it simple
Get to the point

digital marketing, emoji marketing, internet marketing, social media marketingJune 17, 2016

Demystifying Adwords [Infographic]

This great infographic comes to us from our friends at the DailyInfographic.

Through AdWords, businesses can advertise their products and services on Google.

They bid on keywords relevant to their niche, and their ads will appear alongside organic search results. The competitive keywords are priced higher, but businesses can bid on long tail keywords not only for their lower prices but also for the better-targeted audience.

The good thing about AdWords is that it’s a pay-per-click advertising program.

Businesses pay each time someone clicks on the ads, not each time the ads appear.

To maximize AdWords, businesses should determine which match type they should use.

There are 3 match types on Google: phrase, broad, and exact. Phrase refers to searches that include whole phrases, broad refers to searches centered around a keyword idea, and exact refers to searches for only a keyword idea. In general, exact has the cheapest cost per click but the highest conversion rate.

google ads, internet marketing, keywords, online marketingMay 27, 2016

Social Media Checklist

Our hat is off to TheWholeBrainGroup.com for this checklist infographic. It’s brilliant! You’ll want to print it out and USE IT!

Here are some of the key points in the checklist:

Identify your demographic and content that is relevant to them.
Keep your blog posts brief and to the point. Each post should address any questions your demographic have about your industry, products, or service.
Shareable content is popular content. Always include social sharing buttons (Facebook, Twitter, LinkedIn).
Use keywords that your target audience is likely to search for.
When using Facebook, drive traffic to your page by staying active. Post blogs to the page, offer discounts and keep your fans updated on any special deals or sales.
Twitter is highly interactive. You’re posting your own content, and interacting by participating in current conversations using relevant hashtags, retweeting influencers in your industry and responding to Tweets.
LinkedIn is a platform to set your company apart from the rest. Update your profile each week by showcasing your industry insight, employees, products, and services

content marketing checklist, digital marketing, Facebook Marketing, internet marketing, social media checklistFebruary 26, 2016