Tag Archives: keywords

40 Pay per Click Advertising Tools to Improve Your Online Presence [nfographic]


40-Pay-per-Click-Advertising-ToolsPay per Click advertising is one of the most powerful digital marketing strategies. First, it generates immediate results. You don’t have to wait months to find out if the strategy works. Secondly, PPC advertising guarantees website traffic even if algorithms change. In this infographic, we share 40 hand-picked Pay per Click advertising tools.

Above all, PPC increases brand recognition, improves SEO, and is an excellent retargeting technique. It’s no wonder PPC marketers generate 3800% ROI.

The best part is that you no longer have to set up PPC campaigns manually. Instead, you can utilize various software tools to analyze and run a highly optimized pay-per-click campaign for maximum returns.

Red Website Design has done the groundwork and picked 40 of the best PPC tools to consider if you’re prepared to try out this new marketing approach.

Pay per Click Advertising Tools

Initial audit tools

Audit tools help you assess your campaign to identify the best opportunities for your PPC marketing drive. The best options are;

  • Wordstream Performance Grader
  • AdAlysis Performance Analyzer

Keyword research tools

Keyword research tools help brands and marketers identify the most valuable keywords (high impact at the lowest possible prices). In fact,  for a highly profitable pay-per-click campaign, here are some of the best solutions.

  • Google Keyword Planner
  • SEMRush Keyword Magic Tool
  • SEMRush PPC Keyword Tool

Check out the Red Website Design list. And discover more Pay per Click advertising tools for ad creation, call tracking, click fraud protection, and other PPC campaign needs.

Infographic: 40-Pay-per-Click-Advertising-Tools-to-Improve-Your-Online Presence.

Demystifying Adwords [Infographic]

Demystifying Adwords

Demystifying Adwords
This great infographic comes to us from our friends at the DailyInfographic.

Through AdWords, businesses can advertise their products and services on Google.

They bid on keywords relevant to their niche, and their ads will appear alongside organic search results. The competitive keywords are priced higher, but businesses can bid on long tail keywords not only for their lower prices but also for the better-targeted audience.

The good thing about AdWords is that it’s a pay-per-click advertising program.

Businesses pay each time someone clicks on the ads, not each time the ads appear.

To maximize AdWords, businesses should determine which match type they should use.

There are 3 match types on Google: phrase, broad, and exact. Phrase refers to searches that include whole phrases, broad refers to searches centered around a keyword idea, and exact refers to searches for only a keyword idea. In general, exact has the cheapest cost per click but the highest conversion rate.