Tag Archives: lead generation

The Unwritten Rules of Email Marketing [Infographic]

The-Unwritten-Rules-of-Email-Marketing

The-Unwritten-Rules-of-Email-MarketingEmail marketing remains a highly effective method of lead generation. Despite its effectiveness, it does require work for companies to make the most of their email marketing. Therefore, you need to know the rules of email marketing and best practices.

Email marketing campaigns hastily thrown together will not be effective at driving purchases. People receive lots of emails every day. To make your emails stand out from the competition, they must look professional and read well.

Here are the three of the most common email errors:

  • Bad Subject Lines

    An email subject line is the first thing a potential client sees. If the subject is vague, uninteresting, or badly formatted, they may delete the email without reading it. Thus a subject line should be attention-grabbing and above all relevant to its recipients.

  • Unsolicited Mailings

    Nobody likes receiving unsolicited emails. (They have a word for this, it’s spam.) A business should always get permission to send to a readers email address as random mailings come across as desperate and unprofessional.

    In addition, emails must have an unsubscribe link. It’s against the ICANN SPAM laws to send an email without it, and it could get your email marked as spam.

  • Errors

    Professional mailings should look professional. So before being sent, check for typos, broken links, and incorrect formatting.

Thanks to our friends at PureB2B.com

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Use LinkedIn to Increase Lead Generation Traffic to your Website

Use LinkedIn to Increase Lead Generation Traffic to your Website

Use LinkedIn to Increase Lead Generation Traffic to your WebsiteSome social media sites are better than others for garnering the traffic you want to attract. If your focus is on B2B, you’re likely to find that LinkedIn, the world’s biggest professional networking site will bring your website targeted traffic. With its 467 million users, LinkedIn drives more hits to corporate websites than any other social media platform.

Here are some tips to maximize LinkedIn’s potential:

Complete Your Profile

Your profile is a visual presentation of your business, so make sure it contains your company name and title. Add a professional headshot, so people know the face behind the name. To drive traffic to your site, include a link to it, along with links to individual blog posts. Like with all social media sites, relevant content is necessary to entice people to check out your site.

Know Your Target Audience

When you know exactly who your target audience is, you’ll know what groups they belong to, which content they read, when they’re most active, and how they communicate on LinkedIn. This will help you plan a LinkedIn strategy tailored just around them.

Share Relevant Content

Relevant content drives traffic. Create high-quality articles that your followers find appealing. Focus more on business-oriented articles, but don’t be afraid to create funny and light content as long as it still fits within LinkedIn’s professional environment.

Make and Join Groups

No member is an island on LinkedIn, not when you can join groups and take part in discussions. Use the search function to look for groups that fall within your industry. In case you don’t find one that fits your needs, go ahead and create it. It takes work to moderate a group, but at least you can tailor it to attract the kind of members you want. And when you’re the moderator people look up to you as an expert and are more likely to hire you.

Interact with Specific Individuals

You can post a link to an article on your newsfeed so that your whole network can see it, but people might miss it. To make sure you get the attention of your desired prospects, send a personalized message straight to their inbox. This move offers the additional benefit of making the recipient feel special for receiving a tailored text. It’s a good way to build strong relationships.

Utilize LinkedIn’s publishing platform

LinkedIn has its own publishing platform, which is similar to a  typical blogging platform except that it has the SEO leverage of LinkedIn powering it. So aside from producing original content for your site and sharing it on LinkedIn, also create exclusive content for LinkedIn at least once a week. It’s an excellent opportunity for you to be noticed by top-level executives within your network.

Follow LinkedIn Influencers

LinkedIn influencers are people who have a wide following and readership on LinkedIn. They can be high-profile executives, prominent entrepreneurs, news media figures, etc. When you leave smart comments that initiate helpful discussions on the content of these influencers, you and your company will enjoy greater visibility in a wider network. This is because the content delivered by these influencers has a large audience.

Nurture Relationships

Like any other social network, connections on LinkedIn thrive on good relationships. This means you need to continuously engage with your target audience. One way to do that is by asking questions, sharing interesting articles, telling stories, and giving advice. Sounds like hard work, but it’s worth it in the end.

LinkedIn is a reliable tool for reaching potential customers who you can steer to your website for the ultimate goal – closing the deal.

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Seven Vital Components of Lead Generation [Infographic]

The Seven Vital Components of Lead Generation - 315(1)

The Seven Vital Components of Lead Generation - 315(1)Lead generation is the most important action our website should be doing for us. Thanks to our friends over at MarketingProfs for this great infographic on the seven vital Components of Lead Generation.

Do you work hard to generate quality leads and turn prospects into paying clients? Here are some helpful tips to convert more leads to sales.

Components of Lead Generation

  • Resolve to find quality sources:  Do the businesses on the targeted list have a need that the company can provide a solution for?
  • Volume:  Is the lead volume manageable?  Know what appropriate lead limits are to ensure that they can be handled efficiently and in a timely manner.
  • Reach out to decision makers:  The “top dog” may not be the decision maker so use social media to research company decision makers to convert more prospects into clients.
  • Research your targets:  To qualify a business as a potential target, find out their size, turnover rate and financial history to quality the targeted business.

seven_vital_components_of_lead_generation

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How to Run an Effective Facebook Sweepstakes

How to Run an Effective Facebook Sweepstakes - 315

How to Run an Effective Facebook Sweepstakes - 315

Many smart small business owners have boarded the social media marketing train, and with Facebook having more than 1.6 billion users, there is no reason not to.

One of the best ways to use social media, specifically Facebook, to reach your target audience is to run a Facebook sweepstakes. However, before you jump into this, there are a few tips, tricks, and yes, even rules, that you must follow:

The Legalities of Facebook Sweepstakes

Now, before you open your business Facebook page and throw up a sweepstakes, there are a few things that you should familiarize yourself with. Facebook is quite specific about the promotions that people are allowed to run, and if you break these rules, your page could be shut down for good. Take a look at the community standards, and make sure that you are not demanding that people ‘like’ or ‘share’ any post to be entered into a sweepstakes.

Focus on Your Goals

Next, focus on what you want to get out of your Facebook sweepstakes. Usually, these are part of a long-term strategy and might include the following:

  • Building your brand and awareness
  • Increasing your reach
  • Generate more content
  • Launching a new service or product

Develop Your Offer

To achieve these goals, you must have an excellent offer that sparks the interest of your target audience. Choose your offer based on the answers to the following questions:

  • Who is the target customer?
  • What interests do they have?
  • What promotions do they like?
  • What is the budget?

It’s imperative that you match the offer to the market, as this will play a huge role in the overall success of sweepstakes.

Promote the Promotion

You know that you have to market your sweepstakes, but you also have to market your marketing! To meet your goals, you must make sure that people see your sweepstakes. Here are some ways to promote your promotion:

  • Let your followers know that it’s coming
  • Ask your fans to share the promotion
  • Run Facebook ads to target new customers
  • Use Facebook Live and images
  • Use local media to get your sweepstakes in the news
  • Add a link in email signatures
  • Send an email to existing customers

You’ll likely get the best results from using both online and offline promotion, so look at your budget and find a combination that’ll work for you. Also, make sure to create a sense of urgency!

Measure It All

During the sweepstakes, collect all of the data that you can. This’ll help you with future sweepstakes and with future marketing efforts. At a minimum, get the name and email address of those who enter. You don’t have to get much more, but also try to add a qualifying question, which will help with marketing efforts.

Finish Strong

The biggest takeaway for you from any Facebook sweepstakes is the moment when you hand over the prize to the winner, so make sure to record it or do it live.

Also, make sure to commemorate this in your blog or company newsletter, and then promote it on all of your social media accounts.

When done correctly, a Facebook sweepstake can open the door to many marketing opportunities. When you find the magic formula for these, don’t forget to reuse it. After all, your customers and fans will certainly not get tired of winning anytime soon!

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5 Most Effective Online Lead Generation Strategies [Infographic]

5 Most Effective Online Lead Generation Strategies -315

5 Most Effective Online Lead Generation Strategies -315Generating leads online usually, means going through several different avenues to get the customer contact information a marketer needs. These are the five most effective online lead generation strategies.

Search Engine Optimization

Creating quality content and building a good network of backlinks should help bring in potential customers through high positions on search engine ranking pages.

Social Media

Utilizing Facebook, Twitter, and Pinterest can help drive traffic to a website, thus can potentially end in turning that visitor into a lead.

Pay-per-click Ads

While a high enough bid will guarantee that an ad is seen by a significant number of people, the ROI needs to be worth it since PPC budgets can be used up quickly.

Email Marketing

Even as traditional email marketing is starting to wane, there are still plenty of ways to bring in leads with a targeted list.

On-page Optimization

Positioning your lead capture forms in such a way that they are easily accessible, therefore can boost your lead conversion rate.

Big thanks to our friends at Digital Marketing Philippines for this great infographic.

5 Most Effective Online Lead Generation Strategies

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Who is the Typical LinkedIn User in 2014?

portrait of a linkedin user

portrait of a linkedin user

Wondering if the people and businesses that need your products and services are on LinkedIn? Here is a great breakdown of the demographics of its users. If your business demographics overlap any of these demographics, then LinkedIn may be the social network for you.

Groups are, in my opinion, are where the gold is. 33% of LinkedIn users are in anywhere from 1 to 9 groups with 23% of users in up to 19 groups.

A whooping 75% of users like that they can see who is looking at their profile. It does go a long way to connecting to the right person with which to network, collaborate or do business.

36% of users say that LinkedIn has been very helpful in growing their business, network with others or find a job.

70% of LinkedIn user also use Facebook for their business, with Twitter being used by 60% of users. Only 25% of users use blogging as a way to market their business.

portrait of a linkedin user

Graphics courtesy of http://www.powerformula.net/